Archive for Communication – Page 3

Rocky Patel: The Rebirth of Cigars

 

In 1990, while working in Los Angeles as an entertainment and liability lawyer, Rocky Patel was introduced to cigars by a friend and that’s when his passion for cigars began. He went on to became one of the founding members of the Havana Cigar Club of LA, and six years later, in 1996, he invested in the Indian Tabac Cigar Co. At the 1996 RTDA trade show in Cincinnati, Ohio, the Indian Tabac Cigar Co. made it’s debut, and hundreds of people waited in line to try the new brand of cigars. The key to Patel’s early success was his bold, bright packaging in a tired, worn-out cigar industry that was in desperate need of fresh ideas and young innovators like Patel.

After seven years of working in the cigar industry, Rocky Patel grew his reputation and became one of the most respected and famous names in the cigar industry. In 2003, Rocky Patel renamed the Indian Cigar Co. as “Rocky Patel Premium Cigars” in order to capitalize on his increasingly popular brand name. Not only does Rocky Patel make world renowned cigar blends, but he is one of the hardest working people in business as he spends almost 300 days a year on the road building partnerships and promoting his brand. Through fresh innovation and hard work, Rocky Patel was able to modernize the cigar industry and he still remains one of the top five most popular cigar brands in the entire world.

 

Content Creating in 2004 – Ashley Qualls

Ashley Qualls was not out to become a millionaire when she launched her tutorial site whateverlife.com on the fledgling Internet of 2004. Catering primarily to other young teens her age, the 14-year-old posted free graphics she’d created, building a community around sharing free web layouts and graphics for anyone with an interest in design. Qualls later expanded the site to share free MySpace layouts and HTML tutorials so other teens could build their presence on the popular social media platforms of the times. The site itself developed into a social platform of sorts, with other users sharing their own designs.

The concept of sharing designs over the internet and connecting with other individuals with similar hobbies is very familiar to most millennials today, but it was fresh enough in the early 2000s that Qualls, by unintentionally tapping into a fresh market, gained almost immediate success.

From the beginning, Ashley had perceived the site as a hobby; everything available on her site was free and it had all spun out of her own personal interests. Once she realized she could start making money off what she was marketing, she began hosting ads on the website. Although this was her only source of revenue, Ashley generated so much web traffic due to her content that by age 17 she had become a millionaire.

As social media sites such as Twitter, Facebook, and Instagram have taken off, Qualls has maintained the site, increasing its social community appeal, and it is still incredibly successful today. An early lesson in internet content creation, Qualls’ instant success might not occur in the same quick way today as it did back in the early days of the Internet, but the options available to current bloggers and designers are perhaps now more plentiful than ever.

LifeProof and Their Brand Loyalists

Official LifeProof Company Logo.jpg

Everybody knows a LifeProof case when you see one. They are nearly as iconic as the iPhone itself. But what is the story behind them and why is it when you go LifeProof you never go back?

First the story behind the company. It was started in 2009 by then Queensland University of Technology grad Gary Rayner. His idea for a completely shock, dirt, dust, ice, and waterproof case became a reality for him. The idea took 18 months and $1 million to develop, but at the LAUNCH Conference in 2011 Rayner made the first case’s debut with a dramatic presentation involving a lot of ketchup and mustard. Watch the YouTube video of Rayner’s debut, it’s pretty funny!

After Rayner’s debut his product quickly became popular among sport enthusiasts. Once his brand acquired its fist brand loyalists that pool rapidly grew and LifeProof began sponsoring sports programs as a result. in 2012, the company sponsored Ironman Triathlon in Hawaii. In late 2012, LifeProof announced participating sponsorship in all 2013 XTERRA Triathlon events and many more FRĒ FOR iPHONE 8 PLUS AND iPHONE 7 PLUS in DROP INevents. LifeProof’s popularity frightened its competitor OtterBox in 2011, shortly after their debut, a patent suit was filed by OtterBox against LifeProof; however, by 2013 LifeProof agreed to be acquired by OtterBox at an undisclosed price.

With their popularity, what draws the customer base to become hardcore brand loyalists? As a LifeProof brand loyalist I can say that their business model and product design draws me to buy one every time I get a new iPhone. The product is slim not bulky (like OtterBoxes). Being on the boat or near the pool during the summer, it’s also nice to know it will float and is completely waterproof if it ever fell in or got wet. But a little on their business model. The company offers a great one-year warranty on your phone and/or case if anything were to get damaged. In my 3 years of brand loyalty to LifeProof and 4 cases later I have only had to use the warranty once. With all that, you certainly do get a lot for the $80+ that you might spend on the case.

Facebook Founder

Mark Zuckerberg, the co-founder of Facebook is one of the worlds youngest billionaires. It all started when he was 12 years old. He created a program for his fathers dental practice, he also created online games for himself and his friends. As Zuckerberg’s interest in computers continued to increase, his parents hired a private computer tutor. Zuckerberg often outperformed the computer tutor. Zuckerberg decided to take his programming to the next level and developed the early version of Pandora. As young Zuckerberg was developing this, he had many job offers from Microsoft and AOL, but denied all of them. Zuckerberg started working on the social media website, Facebook, in his college dorm room at Harvard. Two years onto college, Zuckerberg dropped out to focus on completing Facebook.

Image result for facebook

Mark Zuckerberg is a very successful young entrepreneur and has very many entrepreneurial traits. One trait that is clearly visible in Zuckerberg’s upcoming is his ability and desire to take risks. One instance that shows this is that Zuckerberg dropped out of college to pursue what he was trying to accomplish. Risk Taking is easily one of the biggest traits that create a successful entrepreneur. Zuckerberg is also determined, he was very determined to persevere with his company and wouldn’t let anything stop him. This is also shown when Zuckerberg dropped out of college, not even himself furthering his education got in the way of his dream. Zuckerberg wanted to do things the way he wanted it and wasn’t afraid to tell other people no, he denied many contracts and didn’t want any help besides the men he was already working with. Zuckerberg is very inspiring and shows what is taken to follow dreams from a young age and still shows what it takes to run a successful company.

Brother-Sister Pair Create Multi-Million Dollar Online Yearbook

Who knew that a pair of brother-sister millennial entrepreneurs could create a multi-million dollar business by the ripe ages of 14 and 25? Geoff and Catherine Cook of New Hope, Pennsylvania, built a website called MyYearbook from the ground up – and they did this while Catherine was still in high school. In 2002, when their family decided to make the move to New Hope, Catherine was extremely interested in making new friends at her new high school. One day, she was flipping through the pages of her yearbook when she realized that this was not the most efficient way to make new friends. She thought if only there was an online yearbook where she could reach out to people who did not already know her, but who were interested in making new friends as well. She brought the idea up to her already successful brother who had recently graduated from Harvard and had sold a few of his own companies, and he jumped right on board. He invested a whopping $250,000 and stepped in as CEO. These siblings launched what would become one of the nation’s most-trafficked websites from the comfort of their parents’ home. Within the first week of its launch, 400 users had already signed up and were avidly using the site. After reaching out to investors and focusing on branding their company as “MySpace for high school”, Catherine and Geoff were able to hire a team of engineers to expand their company even further. In 2011, MyYearBook merged with Quespasa – a $100 million deal – that allowed them to reach an even larger Brazilian and Mexican audience, with the new name of: MeetMe. Through this deal, they were able to take their website worldwide and affect millions of people around the globe.

Catherine and Geoff Cook are exemplary millennial entrepreneurs because they started with a simple idea, and through hard work and dedication, they were able to create a world-wide business out of their parents’ home. They were motivated and dedicated, a combination that would drive them to succeed and achieve even more than they could have imagined. Catherine had a vision and at the age of 14 was able to pursue her dreams by pushing every limit and overcoming every stereotype that tried to hinder her. She did not allow her age to stop her, nor did she allow the opinions of others at her new school to impede her goals. She simply worked countless hours, contacted the right people, and most importantly never gave up.

I believe Catherine and Geoff’s story is inspiring and can teach many lessons. Their passion and persistence led them to astounding success and drove them to continually innovate their idea. Catherine talked to other students every day while Geoff networked online to truly see what others though of their site. They constantly critiqued, tweaked, and pivoted their idea based on their target audience’s desires so that MyYearbook became one of the most popular social networking sites in the world.
This has taught me the importance of continuous improvement. I believe that products and ideas can always be improved. As society changes and technology, stereotypes, and expectations change along with it, companies need to constantly develop their products. Even a successful product can always be improved because improvement leads to more success. This is a concept that I intend to bring into the products and businesses that I create both now and in the future.

Discord, the Gamer’s Platform

Stanislav Vishnevskiy, co-founder of Discord

There a lot of people that play video games in the world. That number is estimated to be around 2.5 billion and rapidly climbing. That is a lot of people, and those people want to connect with others just them. In comes Discord, a platform for the gamers of the world. Discord was created by Stanislav Vishnevskiy and his business partner Jason Citron. Discord is a cloud-based server farm that allows any of its users to create servers for means of communication between them and any members of the server.

Discord was also built on the foundation that customizability is key. Servers can have scripts and bots written into the servers that can auto-reply, auto-post, all those sorts of things. You think it, odds are a Discord server can take care of it. Granted many of these automatic bots are written by high knowledge programmers, but that also gives them an outlet to experiment in their own time. Discord has heavily disrupted the gaming communication industry. Beforehand many people used services like Skype or TeamSpeak, but with Discord the perfect match of lightweight, user-friendly program meets super reliable communication service. The service really has started to revolutionize the way gamers communicate and get to know others. Some users have even gone as far to say that it is the equivalent of Facebook for gamers, the perfect service that meets all their needs and connects with new people from around the world.

Vishnevskiy and Citron really took advantage of a specific niche. Gamers that wanted to communicate with each other, but did not have a well-put together service that allowed them to do just that. Discord today has over 90 million registered users from just the meager 10 they started out with as a test run. Vishnevskiy and Citron continue to push Discord further than ever and who knows what the service will be able to provide next? Discord has been a true example of a disruptive force upon an industry that seemed to have all its players set in stone.

Tetra – Calls Transcribed

Jon Goldsmith and Nikolas Liolio of Tetra

 

It all started as a hobby for Phillips Exeter Academy students Jon Goldsmith and Nikolas Liolio. Putting together simple machine-learning models, expanding on them, advancing them with higher-level algorithms. It was good, educating fun for the both of them as they approached their high school graduation and would be heading off to college, but then another opportunity arose. Jon and Nik saw the opportunity to take one of their side projects and incubate it into a major, ground-breaking idea. They were working on various programs that took machine-learning and implemented it into voice recognition and translation, something that has been rising in the tech world for the past few years. However, their idea was a little different than that of the self-translating earbuds or just simple speech-to-text.

They wanted to implement artificial intelligence inside a voice-translation phone app and have the app take down notes specific to each person for later review. Thus, Ask Tetra was born. Ask Tetra, mostly referred to as just Tetra, implements a personal, as well as business, phone app that takes a recording throughout any call and transcribes what was said by each party of the call. Though the base of this idea had been flushed out across many different platforms over the past couple years, Tetra did something very unique to the whole conference call environment. Tetra actively used its AI capabilities to scrub through the transcripts to suggest highlights throughout the call, to ensure all the important talking points can be remembered and referenced later on. In this way, Tetra allows for conference calls to not have to be a constant overlapping of people talking, and people missing out on key information that then either needs to be repeated constantly, or simply forgotten all together.

Jon and Nik should be viewed as models of the new-age entrepreneur. They are young, open-minded individuals who took one of their shared passions, gave it some time to develop, and then took a leap into the industry of consumer tech with their new, ground-breaking idea. Jon and Nik have been able to amass quite a number of backers and investors to keep their idea growing and their company expanding. What once started off as a two man project has now grown to roughly a thirty man operation worth over $1 million , and is working harder now than ever to implement their innovative tech with the web communication giants of today’s world.

Shubham Banerjee’s Braigo Labs

Braigo Labs was founded in 2014, by the thirteen-year-old Shubham Banerjee of Hasselt, Belgium. The function of this “Braigo Labs” was beautifully innovative; it transcoded text from web documents and printed it out as Braille. Its original design consisted of several interesting parts, including pieces from a Lego Mindstorms EV3 kit and a print head made out of Legos as well. What’s so interesting about this invention is not only the concept itself, which has already been done before, but rather the cost aspect – instead of the $2000 or so you’d pay for an old-fashioned Braille printer, the Briago 2.0 will only cost around $350 when it is released. This just goes to show how important it is to not overlook spaces of innovation that might seem dormant or unchanging. Personally, Shubham’s story is one of incredible inspiration; not just because he saw something that could be changed in a relatively dormant industry, but because he was so young when he did it. Even at his young age, he was still able to take a look around himself and look for spaces of innovation. Hopefully, this will inspire others – and not just young people – to reach inside themselves and to find their highest potential.

 

Below is the official product video for this company.

Evan Spiegel – The World’s Youngest Billionaire

Evan Spiegel, who was born in 1990, became the world’s youngest billionaire at the age of 25. He accomplished this by developing a particular app; an app that is now practically synonymous with the word “millennial.” That app, which started out as Picaboo, would later be renamed to Snapchat. Evan founded his company with the help of his friends Bobby Murphy and Reggie Brown, and their app grew to over a million users in just one year. What’s so great about Snapchat was the fact that it solved a problem most people didn’t know they even had – the need to send temporary messages to someone. At first, when Evan pitched this idea to his friends in 2011, they ridiculed it. Now, with Snapchat boasting over 150 million daily users, it’s safe to say that Evan had a truly amazing idea, and he knew just what to do with it. Evan Spiegel is an important role model to me in the field of entrepreneurship; not just because of his incredible success, but because of the difficulties he faced when he was going through the process of growing his company, and how he responded to them.

When Evan first started his company, he faced some difficulties with getting investors, since none of them really thought being able to send temporary messages was a good idea. However, he didn’t quit, he didn’t give up; he kept at it, and pushed harder and harder to find someone to invest in his company. He was successful eventually, but who knows what would have happened if he hadn’t persisted with his idea? One thing’s for sure, he definitely wouldn’t have become the world’s youngest billionaire. Read More →

Blair Files

http://blairfls.wixsite.com/illustrations/about

When we were little – 4 or 5 years old – my cousin Blair and I liked sitting on the rocky coast of Maine with paper and crayons, drawing what we imagined to be grand scenes of the mighty ocean; to anyone else, those pictures looked like a bunch of scribbles. As the years past, my pictures were still just scribbles – I have roughly the same degree of artistic talent as an elephant holding a paint brush in its trunk; Blair was a different story: it quickly became apparent that she had real talent as an illustrator. She loved to draw and she was good at it. Over the years she also picked up talent with paint and sculpture.

Jump forward to when we were a pair of 18-year-olds trying to make one of the biggest choices of our lives: COLLEGE. I was bound for the liberal arts, Blair for the fines arts; we both got our first choice: for me, Grove City College, for Blair, the prestigious Rhode Island School of Design. We were all so proud of her: despite the fact that no one in the recorded history of our family had ever done anything as impractical as going to art school, we were blown away by her talent and thrilled that she had been accepted to what is arguably one of the greatest art schools in the world.

So, we both packed our bags and shipped off for school. But while I immediately felt that I had made the right choice, Blair was plagued by doubts: not doubts about her choice to be an artist, but with questions about whether she was ready for this. She decided she wasn’t. After two weeks on campus she realized that she had a lot of personal growing to do and that RISD was not the place to do it – not yet, anyway. Of course, it was all a bit more complicated than that, but for the sake of brevity I won’t go into more detail.

Thus, Blair found herself taking a spontaneous gap year. In all honesty, she had always wanted to take a year off before college, but now that she was doing so, she didn’t have a plan. But these things always seem to work out in the end: she was offered the chance to go to Scotland to work for six months – something else she had always wanted to do. The only problem: travel is expensive!!!

But, undaunted as ever, Blair came up with a solution: she was an artist, and she was going to support herself as such! She had already created a large and impressive portfolio of original pieces, so she launched a website to sell prints of her work to support her trip abroad. She also started working for commission. 

Anyway, skipping ahead a little bit: Blair made it to Scotland where she had the incredible opportunity to work for YoungLife Ministries. In her work, she saw the incredible darkness that comes with a life without Jesus Christ: she saw kids who desperately needed Christ, and new that she was called to share Him with them. But it was very well to do so for six months in a youth camp, but what about back in America? She was going to be an artist, not a minister.

Well, like I said, Blair knew that she had a lot of growing to do: and grow she did. While she was in Scotland she had the chance to explore what it meant to use one’s talents for God; she learned that our gifts are not our own, but are to be used in service to the Lord. What did that mean for a 19-year-old who wanted to draw, but who also wanted to do more than illustrate children’s Bibles?

Eventually she found the answer: she decided not to go back to RISD but instead to enroll in the University of Delaware which had a program in Visual Communication – there, she would not only get a degree in fine art, but also in communications and visual media, learning the skills she would need to communicate truth through her art. She recognized that art isn’t just about creating beauty: it’s about creating the kind of beauty that points the viewer to the author of all things beautiful.

Today, Blair is a Junior at University of Delaware, still working to complete her degree. She is also still selling work through her website to help support her studies. Her story as an entrepreneur is still in it’s early chapters: much of it is still unwritten. Thus far, she has had enough success to allow her to fund the studies that we are confident will one day allow her to share the message that we are all called to spread. We don’t know what she will draw, who she will draw for, or what she will say through her art. But we know that she as chosen a profession that is, above all, about communication, and that she has the greatest story of all to communicate. Through her website and commissioned work she has already been able to start reaching people – now all that’s left is to watch her grow!

I like Blair’s story because it serves an in important reminder of the fact that entrepreneurship doesn’t have to mean something huge: sometimes its something as small as selling art to fund travel. Its also important to remember that as Christians we have a higher calling in whatever we do: to serve the Lord. Blair became an entrepreneur because she was a broke almost-college-student who needed to get to Scotland. Once there, she discovered that her true calling really was art, not business. Now, she’s learning what she wants to say with her art and how she wants to say it. Will she one day go into business for herself as an artist/entrepreneur? Who can say: I personally think that art is a form of entrepreneurship…. The important thing is that we serve the Lord in all we do – be it painting scenes of the cross or painting scenes of nature; running a “Christian Business” or running a “Secular business” that operates on Christian principles. I believe that finding ways to serve the Lord in all that we do is the highest calling of any entrepreneur and that turning our work into a way of serving God is in itself an entrepreneurial act.

Blair also reminds us that we don’t necessarily have to “paint the cross” to serve the Lord. I look at the things she creates and see the Master’s hand: whether she is painting the portrait of a child of God or something silly that just popped into her head, I see the kind of true beauty that is precious not because of who created it or what they created, but because it came from the hand of a woman who loves God and who knows who her talent is from and what it is for.