Archive for Cosmetics

Kylie Cosmetics

Kylie Jenners is a social media icon famously known for being on the reality TV show Keeping Up with the Kardashians. Not only that, but she has also started her own business called Kylie Cosmetics at the age of 18-years-old. At first, the company was formerly known as Kylie Lip Kits and began selling Kylie Lip Kits, a liquid lipstick and lip liner set, on November 30, 2015. Now, the company is named Kylie Cosmetics and offers a variety of makeup and skincare products such as lipsticks, eyeliner, moisturizers, serum, and cleansers.

Kylie created Kylie Cosmetics to give her fans access to the makeup products that she loves and uses every day to create her look. According to Kylie, “I love that makeup can make you feel confident and beautiful, and I want to share that feeling with you guys.” In 2018, Forbes reported that the company was valued at $800 million and in March 2019 valued at $900 million. In November 2018, Kylie Cosmetics products were made available for purchase at Ulta. She has collaborated with Kim Kardashian, Khloe Kardashian, Kourtney Kardashian, Kris Jenner, Oliver Rousteing, The Grinch, A Nightmare on Elm Street, and Batman. In February 2018, she released a non-collaborative collection named Weather. She explained the collection is an ode to her daughter, Stormi, who inspired the collection. The pair of lips that advertise the Lip Kits belong to beauty and lifestyle blogger Ashley Rosales. Kylie has also launched other lines such as Kylie Skin and Kylie Baby. Kylie Skin is a line of skin care products inspired by the realization that skin care and makeup go hand in hand. Kylie Baby is a baby care line that offers clean, vegan and hypoallergenic products and was launched in September of 2021. Not only does she have Kylie Cosmetics, but she also started a swimsuit brand called Kylie Swim.

When To Buy Kylie Cosmetics' Setting Powders Because The New Product Is ...

Annie Lawless- Suja Juice

Since the 1980s fitness frenzy, so many people have adored fresh pressed juice. Not only is it a wonderful source of nutrients but it’s delicious too! Many may look at this market and see no need for improvement but Annie Lawless did. Annie co-founded Suja juice in 2012 alongside her 2 partners. Suja is a clean organic fresh pressed juice brand you can find in almost any grocery store in a variety of flavors.

Annies’s story begins with her journey of her health, she has celiacs disease which has had to make her very weary of what food she puts in her body. Throughout her journey with food, she has become an expert in knowing what is and is not okay for her body. And in this journey is when she realized she could make a business out of her findings. Suja prides itself by only putting purely organic fruits and vegetables in their juices. As well as using a specific process called high-pressure processing which “captures all the nutrition in (their) organic produce, keeping them shelf-stable, without preservatives.” Suja has also branched out from juices as well. They also sell a variety of cleanses, wellness shots and powdered greens. Suja has grown rapidly over the years with 18 million dollars in profit its first year of business and now has an estimated 300 million dollar net worth.

Annie however is not only the co-founder of Suja but is also the founder of Lawless beauty, a beauty company that guarantees celiac safe makeup to all its customers. Lawless is sold at all Sephora’s and has rapidly grown in popularity since it was created in 2017. Annie has really set the new standard for safety in not only the arena of food but makeup as well. So next time you’re at the store or wanting to try a new brand of makeup, check out Suja juice and Lawless Beauty!

 

Image result for suja collaberations How Lawless Beauty Scores At Sephora By Expanding Clean Makeup's Reach ...     Image result for lawless beauy

Cold-Pressed Juice Brand – Suja Organic

Official | Lawless Beauty

Entrepreneur and High Schooler

The Gen Z entrepreneur who I discovered is a young women named Destiny Snow, raised by business owners she started a makeup business at just 15 years old.


Destiny Snow :: millennialentrepreneurs.com


While covid 19 hindered many from living the life they wanted, Snow didn’t let it stop her. Covid pushed her to find new opportunities for her business. She discovered early on that she needed to identify the target market for her products instead of trying to sell to family and friends. She jumped on the growing use of social media for business growth and learned how to sponsor people and companies who attracted the type of audience who she was looking to sell to.

Setting a good example for our declining society, Snow said she forced herself to learn and read about marketing so that she could implement what she learned along with her passion into her business.

Snow not only has started this business, successfully rolled with the punches but also aims to teach other young people today about entrepreneurship and marketing skills. She has done this through writing and releasing E-books and becoming a social media influencer.

It’s no wonder that Snow succeeded so well in the business industry because her mother, she says, is a successful business owner. Snow advises finding a model who you can be inspired by and who shows you how to succeed in your area. For Snow, this was her mother.

For me, the thing that’s one of the most impressive about Snow’s story is how she educated herself on how to succeed using marketing. She read books and described her house as looking like a library because of all the material she read to learn and continues to learn. Snow’s story is inspiring, and it continues to grow. She’s an example of what each of us is capable of.

Selena Gomez

Selena Gomez–a celebrity most renowned for her acting and singing–took on the role of an entrepreneur in 2020 with her makeup line, Rare Beauty. The launch occurred a month prior to the start of COVID-19 lockdowns—just before the universal decline of mental health. Gomez saw a growing need in society, so she chose to focus her brand on improving mental health and self-love.

Selena Gomez Says She Created Rare Beauty 'for Everyone' Her drive to meet this need stemmed from her personal struggles with bipolar disorder, and her strife was not in vain. Her past fueled her passion for making Rare Beauty more than just a makeup brand. Gomez sought to create a warm and inviting community for people to find self-acceptance in. The most notable principle Gomez applied to her entrepreneurial venture was to find the right opportunity. A problem had arisen and she was determined to make her brand a part of the solution.

Any aspiring entrepreneur can learn from Gomez that their passion needs to be obvious to consumers. Customers are more willing to trust a brand that goes above and beyond to solve their needs than a brand that does the bare minimum.

PHOTO: RARE BEAUTY

Maddie Huang—a head start to entrepreneurship

Maddie Huang may be a senior in high school, but she is way ahead of most other people her age. She has worked at both a preschool and a local coffee shop before, but her main source of income comes from her artistic ability and creativity. She developed a talent for nail art about a year ago through a lot of practice and trial and error. She does not have a job at a nail salon though, despite the stability it would offer and risk it would eliminate. She is a business minded entrepreneur that started her own salon out of her room: Nails by Maddie.

Maddie, however, did not always have her eyes on specifically maintaining a business permanently. When she started her nail business in February, her “original plan was to fundraise enough money to go on a missions trip to Panama.” Even though her business was only initially for fundraising purposes, she still attacked it with an entrepreneurial mindset. She created her business on a personal (yet universal) identified need. In her words: “salons cost way too much to be getting my nails done consistently.”

Before too long, she encountered great success. This success was not without risk though. “Starting off my business was a big investment for all the supplies and tools,” she said. “I believe I spent around $200 to get started but I have earned all that back and then some.” With $30-$35 appointments about four times a week, she is making a significant profit.

But what brought her this success? How is her business any different from just driving down the road to a local salon? When I asked her this, her response was: “I think my little at home salon is very set apart in that the prices are way cheaper, and each manicure is done with love and care. I love connecting with my clients and keeping up to date with them. I want every person that gets their nails done to feel valued and leave 100% satisfied.” By paying for Maddie’s nail services (and by paying, I mean paying significantly less than you would at a salon), you are not just paying for a manicure. You are paying for an experience.

I know I personally traveled an hour from Grove City College to my nail appointment with her. Why? At a salon, a random adult will do my nails, and that’s about all that happens. I leave with pretty nails, but that’s all. When I go to Maddie’s at home salon, I leave feeling full. I am able to talk and connect and relate to a fellow girl my age. There is more friendship and relationship involved with the very personal elements of her business. Though her setup in her room is just as professional as that of a salon, there is an added factor of connection.

Maddie’s business has been successful, but it has not just fallen together naturally. There have many numerous challenges that have had to be ironed out as well as hard decisions to be made. Maddie reflected on these and said, “I have definitely made many connections and grown closer with a lot of people through my nail business. Being it is done in my house, I keep my clients limited to close friends and family, with the occasional exception of a friend of a friend, etc. Because of my public Instagram account, I have had people reach out to schedule an appointment, but I have to turn them down due to the fact of it being my home.” Maddie limiting the scope of her customers reminded me of what Blake, a speaker in my entrepreneurship class once said: “as a business owner, you have to often say no to people.” From both Maddie’s and Blake’s experience, it is evident that this is a necessary challenge of being an entrepreneur.

Also, entrepreneurs are real people. Sometimes the business owner’s emotions can affect his or her work. In Maddie’s case, she has experienced moments where she has become disillusioned with the idea of doing nails. Between becoming bored or burnt out, she told me that it has not always been easy to continue Nails by Maddie. That’s just something she has had to figure out as her business has matured. She said to me, “as my business is continuing, I am learning to balance all my activities and nail appointments, along with school and time with family.” That is a real thing that almost every entrepreneur has had to experience. As exciting as dreams are, they can be very hard work to fulfill.

ManCans

Hart Main, a young boy and brilliant millennial entrepreneur, at age 13, took up the brilliant task of creating candles that were targeted toward men by creating more manly scents. As a child, Hart would make fun of his sister when she would sell feminine scented candles for school fundraisers. Hart found himself giving his sister a hard time for selling only feminine scented candles to those at the school, until he realized that he could do the exact same thing but do it for males. Hart mentioned his idea to his parents, and they graciously poured money into his business idea, and helped him come up with the name of his company called “ManCans.” The company began to rapidly grow and develop, and later reached 6 figures annually. Along with an increase in revenue, the ManCans were sold in every state in the country. I find Hart inspiring because from even such a young age, with a small dream, so much came from it. Hart took his idea to his parents, who poured money into his idea, they then began trying out different scented candles, and once they liked the scents created, they began selling to customers. After teasing his sister, Hart put more thought into what he was teasing her about and sought to fix the problem. He took the right steps to fill the gap, and now, at a very young age, he owns a six-figure business. Hart’s story proves that even from a young age, an idea can develop into something more fruitful, and for some, that could look like something as big as a 6-figure business. Hart’s story also should inspire those who have even the slightest nudge to create or start a business to look further into actually taking action and developing the initial idea.

 

Benjamin Stern Creating Plastic Free Products with Nohbo

Benjamin Stern decided he wanted to help the planet while in 9th grade. Stern was watching a documentary in his biology class about the effects of plastic waste. He was horrified by the impact of plastic and decided he wanted to change the way we package products. He created Nohbo, a company that creates plastic-free single-use shampoo packets. The product is in a pod where the casingBenjamin Stern dissolves to release the product when in water. Nohbo has expanded from just shampoo to now also including conditioner and body wash in the pod format. They did not stop there though. They have created films of soap that turn into foaming soap when added to water and leave no remains behind. Nohbo’s expansion shows how innovation of one product can lead to a bigger need.

Benjamin Stern went on Shark Tank at just 16 years old. He even won the Young Entrepreneur Award from the governor of Florida. His determination to better the environment through a new technology makes him an admirable young entrepreneur. Having a sustainability niche creates a target audience that is definitely growing, so his product has both a clear purpose and aim audience which makes a good business model. Nohbo seeks to provide quality, sustainable products with great performance. He does not want the eco-friendly nature of them to deter from what customers are used to the products doing. Benjamin Stern values having a quality product for his customers.

Stern is a unique entrepreneur, because he was able to create an innovative product to combat a environmental issue. His product is unlike any other shampoo packaging as they all come in large quantity plastic bottles. By changing this, he has challenged the standards of the industry by promoting the environment. He exemplifies what it means to be an entrepreneur by challenging norms and being passionate. He has inspired me to want to challenge the norms that often promote hazardous behavior. He has showed me that innovation does not have to be a whole new product but could be a twist on something like packaging that turns into a huge new idea. He taught me that norms do not have to be the only way and that you are never to young to start creating change. Overall, Stern is an inspiring young entrepreneur who is making huge advances with Nohbo and the eco-friendly market.

You can visit Nohbo’s website to learn more about the technology behind the product:http://nohbo.com

 

Ipsy- Beauty Subscription Service

Michelle Phan is an American makeup artist, blogger, and entrepreneur. She created a YouTube channel in 2006, being named the “Beyoncé of the beauty-vlogging world”. She was one of the first vloggers to “gain a mass audience” with 8.8 million subscribers. In 2012, she founded Ipsy, a beauty subscription service. Ipsy is a monthly subscription service that sends 5 deluxe-sized beauty products to you. You take a two-minute quiz based on preferences on brands and products, and pay $12 a month for the “glam bag”.

Phan said the reason she created Ipsy was to “disrupt the beauty industry”. She knew YouTube would become very successful for beauty vloggers and wanted to build her brand after creating a channel. Ipsy’s competition was BirchBox and Dollar Shave Club, but Ipsy specialized in “glam bags”. Ipsy is a platform to for people to express their beauty, inner and outer. She said, “makeup is not a mask that covers up your beauty, it’s a weapon that helps you express who you are from the inside.”

A few years after creating Ipsy, Michelle Phan left the company and named Marcelo Camberos the CEO. Within the first six months of launching the website, Ipsy reached profitability. In 2019, Ipsy made over $500 million in revenue and has millions of people buying their “glam bags”. Ipsy includes makeup tutorials, customer reviews, celebrity content, and personalization quizzes. In 2020, Ipsy has over three million subscribers and continues to grow. The reason subscribers continue to buy products from Ipsy is because of their community, individualism, and empowerment. Ipsy builds a strong community to inspire and encourage customers to be creative and feel beautiful. They also celebrate the individual and what makes them unique. Finally, Ipsy empowers their customers by helping customers’ build their brand and express themselves.

Today, people want to feel beautiful with or without makeup. They also want to feel empowered and trust companies’ to help them feel that way. I think that’s why many customers trust Ipsy and continue to buy their products.

https://www.forbes.com/sites/natalierobehmed/2015/10/05/how-michelle-phan-built-a-500-million-company/?sh=6414740d8c4a

https://www.investopedia.com/articles/personal-finance/020316/ipsy-review-it-worth-it.asp

https://www.ipsy.com/about

BeaYOUtiful

BeaYOUtiful is a homemade bath bomb business that was started by 12-year-old Hannah Grace. This business focuses on combining Hannah’s favorite health and beauty stores and using more natural ingredients. Hannah’s dad, Kenneth, always believed that she would become an entrepreneur someday. Her innovative spirit and eye for creativity is something that she showcased as a young child and still exemplifies today. In January 2016, she began making her first bath bombs and posted videos of her new bath bombs on YouTube. Hannah then partnered with a local gift shop and began selling her BeaYOUtiful bath bombs. She doesn’t need to pay to have her products sold in the local gift shop but does need to split the profits of the bath bombs sold between the gift shop and herself. Hannah’s family is very involved in the bath bomb business. Kenneth help build Hannah’s website and when Hannah is at cheer-leading or gymnastic practice, her family helpings with packaging, molding, and labeling.

Hannah recently partnered with 546 Apparel. This unique company aims to spread awareness about invisible illness such a Lupus, Endometriosis, Poly-cystic Ovary Syndrome, and Type 1 Diabetes. This partnership allows those that are suffering from invisible illnesses to be encouraged by apparel as well as BeaYOUtiful bath bombs. Hannah also donates 20.00% of every BeaYOUtiful purchase to the Juvenile Diabetes Research Fund. This organization is impactful to Hannah and her family because she was diagnosed with Type 1 Diabetes as an infant. No one in Hannah’s immediate family has a business background but they are learning together. Hannah’s dad also reminds her to identify her priorities and establish a healthy work life balance as an entrepreneur. He often offers Hannah the option to take a break or leave the business, but she declines the offer due to her passion of creating, manufacturing, and producing bath bombs that directly impact people’s lives.

Image result for beYOUtiful hannah grace