Archive for Creating – Page 3

Me and the Bees – Mikaila Ulmer

Mikaila Ulmer isn’t just a typical young entrepreneur struck by a great idea, she was stung by one!

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When Mikaila was just 4 years old, she was stung by two bees within just one week! Finding it strange and interesting, Mikaila began to do tons of research on her own about everything related to bees. While Mikaila was in the middle of her fascinating research on bees, her parents had received an old 1940s cookbook from her grandma which contained many old traditional recipes. Around this time Mikaila was also encouraged by her family to try out for young business competitions in their area.
Thinking of possible inventions in her environment, Mikaila learned about how dangerously endangered bees have become over the years in America and was interested in making a product that could support them. So, after finding a small flax seed lemonade recipe in the old 1940s cookbook, Makaila decided to substitute the unhealthy sugar in the lemonade with all-natural honey from local beekeepers to support bee conservationists. Ever since then, Mikaila’s lemonade business, now called “Be Sweet” (Changed later to “Me and The Bees” due to copyright disputes), has skyrocketed and she was even featured on the famous tv show “Shark Tank”!

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Mikaila’s company had started small ten years ago but has grown exponentially by then. Mikaila’s products can even be found in several select retailers and restaurants and is increasing that number almost every year.

Mikaila has also written a book that released in August of 2020 called “Bee Fearless, Dream Like a Kid”, that documents her experience as a young entrepreneur and gives tips to future entrepreneurs like herself.

Mikaila’s story is very inspiring and gives a look at how most good ideas or inventions could come from something you are very passionate about.

Or an old cookbook.

 

Sources:

Mikaila Ulmer of Me & the Bees Lemonade | Microsoft In Culture

Meet Mikaila: CEO, entrepreneur and bee conservationist – YouTube

BeeSweet Lemonade Featured on CBS This Morning News – YouTube

Our Sweet Story – Me & the Bees Lemonade (meandthebees.com)

Teen Entrepreneur Mikaila Ulmer Turned Saving the Bees into a Multi-Million Dollar Empire – Capitalism.com

Nannies by Noa: The Unique Nanny Service

      Noa Mintz is a fascinating and truly inspiring millennial entrepreneur, who is currently a senior at Brown University. She grew up in the Upper West Side in Manhattan; at the age of 12 she created her own business, “Nannies by Noa”, which is currently a member of the Association of Premier Nanny Agencies. Her business serves affluent NYC families seeking well-educated and well-trained nannies on a regular basis. There are many different positions for the nannies ranging from part-time after school babysitting, to full-time 40 hours per week, Monday through Fridays.  

    According to a CNN Business article, Mintz’s idea came to her after her mother told her to “find a better babysitter.” Since Mintz didn’t like her own babysitter, she started looking for another one and later helped her friends find nannies too. She designed a thorough application process and started interviewing people for nanny positions. 

    Nannies by Noa’s application process is extensive. Understandably the application process requires multiple background checks, drug testing, but also includes three years in-home childcare experience requirement, two childcare employment references, a resume, an interview, and the requirement to be able to commit for at least one year. For example, there are a couple of active positions where some families have requested the nannies to speak French fluently. In many instances healthcare is also paid for by the families, which is unlike other major nanny services in the New York City area. Also, some families make arrangements for the nanny to have four weeks off for a vacation as well as the major federal holidays. Mintz has created a variety of different positions and services to best accommodate nannies as well as the families. 

   Nannies by Noa continues to thrive; even as Mintz is finishing up her last year studying Cognitive Neuroscience at Brown University, she continues to manage her childhood business. 

To learn more please check out…

https://www.nanniesbynoa.com/about/

https://money.cnn.com/2015/02/06/smallbusiness/nannies-by-noa/index.html

Raelynn Heath: Rae’s Materials

Raelynn Heath is an 8-year-old girl from Missouri who started her own jewelry business at the age of 4. She specializes at making bracelets which she sells on Facebook and Etsy. Raelynn was recently featured in the “1 Million Cups Black Entrepreneurship Showcase” on Feb. 2

8, 2018, at the Ewing Marion Kauffman Foundation.

Raelynn started making her bracelets out of plastic but upgraded to using acrylic and bubblegum beads when she was 5, and even uses materials like polymer clay. Raelynn also enjoys upcycling items such as chip bags, duct tape rolls, and old clothes. Raelynn’s business is unique because she has a generous purpose in creating most of her work. She gives bracelets to community members who have experienced recent trauma. Her big heart is a motivating factor of her business. Rae’s Materials is also unique because Raelynn has created this business at such a young age. Being able to create these bracelets at the age of four is a special talent, and it is amazing that she is using her talent to help those in need.

Raelynn hopes to increase her business to other areas of fashion as well but knows that school is her first priority at the moment. She hopes to study in Paris someday and get a degree in fashion. It is impressive that Raelynn has such a clear idea of how she wants her future business to expand at such a young age. Raelynn’s mom is in the process of helping her get a business license for Rae’s Materials, and her mom suspects that she could be on her way to a millionaire at age 16. Raelynn’s hopeful outlook and creativity has gotten her far in her entrepreneurial journey, and she will continue to grow her jewelry business using her great skill.

 

The 50 Youngest Entrepreneurs in the US | Business.org

8-year-old Raytown entrepreneur strings together jewelry business (startlandnews.com)

A Glimpse of Brian Montgomery, Canadian Food Entrepreneur

How can people think entrepreneurially about something as basic as oats?

Brian Montgomery provides an engaging case study. A former investor, Montgomery wanted to develop a business where a simple product like oats and oatmeal can be turned into a new and truly creative lifestyle food. Oat Couture, his business from Ottawa Canada, provides millennials (as well as the local community) with a new and improved way of breakfast oatmeal. His message to his millennial target audience for Oat Couture is, “We want everyone to feel like they are coming home.” His message beautifully conveys his spirit of hospitality.

Not only does his cafe have a sit-down area, but he also offers online order and delivery options for young professionals who may be too busy to sit and eat. His kitchen accommodates many allergens and dietary needs; the meal presentation is also aesthetically pleasing. For example, he offers savory, sweet, and ultra-health conscious oatmeal bowls as well as seasonally flavored varieties. Currently, his fall specialty is pumpkin, which he makes distinctive with adding house-made caramel shortbread.

Clearly, Montgomery has a vision for his café; but his novel idea of making oatmeal fashionable is not his only innovation. He has pioneered the multi-purposing of café space. At night, one of his locations within sixty minutes is reconfigured as the Montgomery Scotch Lounge, a nod to his Scots pioneer heritage. This whole other business builds on the same theme of Scottish agricultural heritage but reaches another consumer market that may not be preoccupied with health, but instead prizes upmarket whiskey brands.

Brian Montgomery is an extraordinary entrepreneur, who can read his market and find innovating ways to use space and classic ingredients.

Please take a look at Montgomery’s entrepreneurial websites for his businesses:

https://oatcouturecafe.com/

http://montgomeryscotchlounge.com/

Jacob Landis-Eigsti- Jacob LE Video Production

Jacob Landis-Eigsti is the founder of Jacob LE Video Production which helps companies gain new marketing and video production clients. He has run his own business for 10 years now and is very successful. Jacob says he started this business because he saw many businesses struggling to tell their story and connect with others online. He wanted to use his marketing and video production skills to help other businesses.

Jacob’s business is very innovative because he uses the internet to communicate with people on how to grow their business through video. I found it unique that his goal is to teach people how to market their businesses better, instead of only trying to make his business the best. He is very selfless in this sense.

Jacob says he starts off each day by making a to-do list with three things he wants to get accomplished for the day. He also turns his phone off for 90-minute blocks in order to get tasks done without getting distracted. Techniques like these demonstrate a focused business person. He also said a success strategy of his is to always follow up with a client or business partner you’ve been talking to. This allows for closure or further conversation with peers.

Facebook, Instagram, and online video advertising are some of the things Jacob focuses on helping people with in his business. We are becoming more and more dependent on social media every day, so I think it was very innovative of Jacob to incorporate this into his business. If people are unsure how to market themselves online, it could be the downfall to their business. Jacob LE Video Production is an easy solution to help small/medium businesses with these advertising techniques.

Being a marketing major, Jacob Landis-Eigsti specifically inspires me to grow in my marketing knowledge so that I can eventually help people in the way that he does. In an interview with Carlyn Runnels he states, “Also, learn business skills first as an entrepreneur. It’s important to be good at your craft, but business skills and sales skills are incredibly important.” This inspires me to learn the basic business skills first, because this will set the foundation for being able to help people with all kinds of businesses, like Jacob does.

Below is a series of blog posts Jacob has posted on a site called Medium in order to assist with marketing, social media and video strategies.

Jacob Landis-Eigsti – Medium

 

Sources:

Jacob Landis-Eigsti (ideamensch.com)

Jacob Landis-Eigsti – Medium

Catherine Cooke: myYearbook

Another relevant entrepreneur for students is Catherine Cook, creator of myYearbook, a free interactive online yearbook. At the age of fifteen Catherine and her seventeen-year-old brother Dave came up with the idea to be able to interact with more fellow students online. They quickly got their first investor from their web designer older brother and set to work. Soon after building their website, they combined with a user generated quiz site to garner many more interactions.

As they grew, Catherine’s business encountered some pivots as she tried to figure out what would work and what would not. At some points potential investors would want her to move headquarters or determine ad space. Ultimately, she stayed true to her business and vision and it paid off. MyYearbook.com was ranked one of the most popular sites for middle school and high school students in 2006. As her business grew, it attracted nicer advertisers like Disney and Neutrogena.

While she put time into growing it, as was a struggle for many school age entrepreneurs, school and grades started to suffer. Because being in the heart of her target market and being able to optimize her website with direct input and feedback made myYearbook more user friendly, it also became very overwhelming when trying to balance work and school. Later in her high school career Catherine found herself having to skip classes to work.

Yet through every obstacle and inconvenience, starting when she was just fifteen years old, Catherine Cook’s myYearbook has carved itself a niche for high schoolers and grown to 3 million members.

Cook kept up her business all throughout college, after which she sold myYearbook. She remains a partner however, working full time for the business. Catherine Cooke has become a very well-known entrepreneur, inspiring many young people to not let their age keep them from pursuing their big ideas.

Andrew Mason – Groupon

The story of Groupon and its main entrepreneur is a dramatic one. Andrew Mason was a web designer paid by tech billionaire Eric Lefkofsky to drop out of grad school and start a business. With his prior experience and classic dropping-out-of-college storyline, Andrew was heading down the road of successful entrepreneurship.

Although he had built enough reputation to warrant a million dollar investment from a former employer, Mason was still in uncharted territory. In an interview with the Gimlet podcast, Mason had said “In the early days we would buy a bunch of academic books on collective action, and me and the other people there would just sit around and read.” The book learning was effective, but there were still some trial and error steps along the way.

While still figuring out what genre of value Groupon would provide its users, Mason and his partners had a few tries and guesses and trips. The original point was to provide an area for people to come up with an idea and go into it together. “I have a plan, but I’m not going to go through with it unless a lot of people do it with me.” Early on, they would seed ideas out to the public and see if they would take. Business was slow, and eventually the users started coming up with their own ideas.

This caused Mason to risk losing his funding; unless he could find an avenue that would provide steady usage and income, Groupon would be shut down. Mason eventually landed on group discount. Groupon sold retail discounts, giving a cut of each sale to the business providing it. Starting off by manually distributing and building relationships Groupon ended up growing faster than Apple, Google, and Facebook. Though he is no longer a part of Groupon, Andrew Mason continues to work as a successful entrepreneur.

WE – Women in Entrepreneurship

Youngstown, Ohio is a smaller city on the outskirts of Ohio that has circulated entrepreneurial ventures in and out of storefronts for decades. A company called the Youngstown Business Incubator developed a program they like to call the WE Program, short for Women in Entrepreneurship. The WE Program “creates economic opportunities for women through entrepreneurial education and training, mentoring, and networking.” Their focus specifically on women branched from a mission to promote “minority-owned enterprises,” which they hope will bring personal and community growth.

The WE Program emphasizes three phases – WE Create, WE Launch, WE Grow – that women can apply for, according to whatever stage in the entrepreneurial startup women find themselves. The WE Create phase is a “four-week program that offers four workshops and educational sessions to help women who are ready to enter the world of entrepreneurship but need help developing an idea.” This phase is for the imaginers, the ones who have the ideas but have no clue where to start and need some structural workshops. The WE Launch phase “includes ten weeks of classes that teach the fundamentals of owning and operating a business.” The primary focus of the WE Launch phase is to take already-started businesses and aid them in launching their product or service into the market. The WE Grow phase, phase III of the Accelerator Program, “gives women four weeks of marketing strategy and tools to grow their existing businesses.” Each phase has an application that can be completed on the Youngstown Business Incubator website, and any woman can apply. Each program applicant is reviewed and applicable to win a grant award from each program, which has significantly changed the course of many women’s businesses within Mahoning Valley. Check out the program for yourself!

Youngstown Business Incubator

 

Find the website here: https://ybi.org/we/

Sara Kays

Sara Kays is a 21 year old singer/songwriter from Indiana. Currently in college, Sara continues to write music while getting her degree and performing her songs. She started her craft when she was 13, taking an interest in guitar and learning to sing, write, and perform in high school.

After graduating high school, Sara moved to Georgia to grow in her music, and recently moved to Nashville to continue performing and writing. Sara Kays has been publishing her music since 2018, starting with releasing her first song, “Rich Boy”, in October 2018. After releasing that first song, she then released the accompanying album to “Rich Boy”, called “A House Too Big”.

Since 2018, Sara has released 3 singles in 2019, 4 singles in 2020, and an album in 2020. Her social media presence is most well-known on TikTok, but she also has YouTube, Instagram, and Twitter accounts, as well as a website for her merch (https://www.sarakays.com/).

Her music relates to our generation, speaking through the music to those who have been in negative situations and have been affected by those situations. It’s almost like Sara’s way of soothing the hurt many have felt and being a helping hand in her own way.

 

IdeaPaint: Dry Erase Walls

John Goscha founded IdeaPaint, in the early 2000s. He and several friends, Andrew Foley, William Gioielli, and Alex Galperin, developed this idea through their college years. Seeing a need for dry erase walls first, when John and his entrepreneurship hall mates posted large sheets of paper up and down the walls of their hall. They eventually ran out of space on their idea sheets and had to continually replace them. Goscha decided to try and find some dry erase paint to make their lives easier. To his chagrin, there was no such thing!

John, Andrew and William started developing the business plan for IdeaPaint, and researching options and paints to test their product out. They made the walls dry erase and when students and faculty started using the walls, they realized this had an actual market. IdeaPaint received seed money for Babson, and the team began working to creating their product. After graduation, the team split up, but John Goscha kept at his idea. IdeaPaint has several setbacks finding a paint that would actually work commercially. They eventually found the perfect product, and received investors and are now a very successful company. Many large companies and universities, including Chick-fil-A, MIT, Go Daddy, Evernote, Welch’s, Google and more use IdeaPaint around their campuses.

John Goshca, came up with an incredible product idea, when he and his entrepreneurship buddies found a pain they were experiencing. He joined together with a few other classmates, realizing that working together would help him find a better solution, than if he had been working on his own. John did not let setbacks keep him down, but pursued his idea throughout the decade until he reached success. He has benefited so many individuals and companies through his hard work.

IdeaPaint now have many different options and products, including magnetic surfaces, dry erase + projector surfaces and others that allow lots of flexibility, and it all stemmed from the need to stop replacing paper on the walls of John Goscha’s dorm hall.