Archive for Death Care

Ashes to Diamonds-Eterneva

Eterneva’s sole purpose is to make a more remarkable way to remember the lives of close lost ones. Adelle Archer, CEO and Co-founder of Eterneva, had a hard moment when she lost a close friend and mentor. She wanted something special to remember her, so she decided to have Tracy’s ashes turned into a black diamond to ensure that her legacy could live on.

After losing her dear friend, she and her partner sought to create a more meaningful experience, one grounded in the concept of re-connecting with your loved ones. She knew that other people would love a better way to stay close to the people who meant a lot to you.

The entire process takes about 8 months. They first introduce you with a welcome kit in order to get to know you and your loved one. After they receive the ashes, the first step is for one of the lab techs to extract the carbon from it. Next, it gets placed in a machine that applies intense heat and pressure. This is the longest step of the process. They check for any impurities to make sure that you get a flawless product. Finally, they take the rough diamond and precisely cut it t0 the requested shape before they send it back to the customer.

The workers at Eterneva have to be very intentional in the steps they take and with customer interactions. They take pride in their ability to listen and understand what their customers are going through. They go above and beyond with their communication through each step, handling of ashes. and quality control measures.

I appreciate the care and thought that goes into the customer satisfaction. It’s definitely a process that Adelle would approve of. Archer was able to take an idea that she was personally invested in and share it with others who also wanted a similar solution. From Urn to Diamonds: How Eterneva is Disrupting the Funeral Industry ...

 

Adelle Archer by Anna Ortiz

Adelle Archer, CEO and co-founder of Eterneva, is on both the Inc and Forbes 30 Under 30 lists. In addition, Mark Cuban invested in her business when she went on Shark Tank in 2019. Eterneva is a business that Archer created after her friend and mentor Tracy Kaufman died from pancreatic cancer. The company produces diamonds out of loved ones’ ashes; Archer conceived of Eterneva because at the time, there were not many options for memorializing passed loved ones. Although cremation is at an all-time high popularity, the ashes get thrown away after about one generation. More lasting, however, would be diamonds made by Eterneva. Diamonds, Archer believed, not only allow people to mourn, but they also allow people to celebrate. I love Archer’s view that people should both mourn and celebrate. The idea is one that Christians should take to heart, as we recognize that death is not part of how the world should (and will) work, and yet hold that it is a gateway to the sweet next life with our loving Savior. Archer knows that the seven to eight month process for making the diamonds is not a drawback but a strength because it gives people time to mourn and process the death. The Eterneva team sends videos, pictures, and updates to mourning clients as they wait for the diamonds, which I believe is an innovative way to care for people. On the celebration side, the Archer counts on the diamonds to encourage people to share stories about the people who died. According to Archer, the diamonds help people to lean into the subject of death instead of turning away from it. Archer believes, and I wholly agree, that our culture hides death too much, and that communication about death is vital to caring for grieving neighbors.

Adelle Archer

Adelle Archer’s business, was originally inspired from losing her best friend/mentor, and having a not so pleasant experience with another company that turned those ashes into a keepsake. Because she had a master’s degree in entrepreneurship, she decided to use it and start up her own company that turns ashes of loved ones into diamonds. She apparently comes from a long line of women who have defied their stereotype and believes that true success can be driven by the energy of something that you are passionate about.

Here is the source I used: https://thestrive.co/successful-young-entrepreneurs-stories/

From Cremation to Creation: Adelle Archer

Urns, caskets, and funeral homes—they all felt uninspiring and morose to Adelle Archer, especially after she lost her close friend and mentor to pancreatic cancer in 2015. Although cremation rates are skyrocketing (over 50% of the US chooses to cremate their loved ones), the ashes are usually thrown out after a generation. From the ashes of her own grieving process, Archer created Eterneva, a company that honors the lives of pets and people by turning their cremated ashes into diamonds.

In layman’s terms, Eterneva uses the carbon content found within cremated remains to create a diamond. Interestingly, there is more than enough carbon to grow a diamond from human remains. Typical human remains contain approximately 1-4% of carbon, which yields about 2.5 to 8.5 mg of carbon. This is more than enough for Eterneva, which only needs about 1 gram of carbon for the diamond-making process!

Prior to founding Eterneva, Archer received her MBA in Entrepreneurship at the Acton School of Business, graduating as valedictorian of her class at twenty-three.

Since then, Archer appeared on “Shark Tank”, receiving an investment from Mark Cuban; she has also been featured on Forbes “30 under 30” list.

Perhaps the greatest legacy of Eterneva, however, is their efforts in reducing the stigma that surrounds grief. Too often, those in the grieving process feel misunderstood and isolated due to the lack of conversation surrounding the grieving process in society. With each diamond, Eterneva bridges the emotional void of pain and celebration for those left behind.

 

Eterneva

Adelle Archer is a young, American Women, who is the co-founder of the company Eterneva. She is currently 27 years old. Her company appeared on shark tank, after which, Mark Cuban invested 600,000 dollars to buy 9% of the company.

The purpose of the company is to give the relatives of deceased people a new way to honor their loved ones. She states that 50% of Americans choose cremation, but ashes don’t last, they are often discarded after a generation, Eterneva gives one a chance to have that ash turned into a diamond that you can hold onto.

She exhibited the entrepreneurial drive in the creation of this company. The company was created because of a problem she had, finding a good way to celebrate the loss of her mentor. She was able to innovate in order to solve this problem for herself and many others. They also have a social mission of sorts; she seeks to remove the stigma around grief. She seeks to model an “empowering approach to grief,” and “open lines of communication around grief.”

All and all, Adelle Archer is an inspiring entrepreneur who seeks to change our society and make some money doing it.