When you think of art collectors, what comes to mind? Is it some eccentric billionaire business man or old recluse in a fortress sized mansion? This often accurate stereotype has lead plenty of younger people to believe that the art world is exclusionary and for those with more money than they know what to do with. Enter Alex de Bernede and Marius Jacob, two young entrepreneurs with the goal to challenge this perception. While studying art in university, these two aspiring artists realized that for the creation and appreciation of art to survive, the up and coming generations need to not only understand and enjoy art, they need to be able to make a career of it. With the increasing difficulty for new artist’s to find platforms for their work, Bernede and Jacob decided to do something new. This idea has become the Darmo Art Gallery, a place for young artists to display their works. The duo started with only $2,000 and a goal, but now, they host highly successful expositions where these indie artists can make some serious money and a name for themselves. A lot of famous artists only get that fame after their life or art career ends. Artists like Vincent Van Gogh and Johannes Vermeer never received the fame and monetary recognition their works earned within their lifetimes, while figures like Pablo Picasso are the exception. If new institutions like the Dormer Gallery become a common and successful part of the art world, then what is usually seen as a past time for the rich or a career for those doomed to obscurity may rise up to join the likes of lawyers, plumbers, and computer tech as common and successful vocations.