Archive for eCommerce – Page 2

Fixing Financial Planning

Do you know how to pay off student loans? Buy a home? Pay taxes? Well, that’s exactly what Rebecca Liebman was concerned about when she started LearnLux.

Personal finance isn’t covered in school, so young entrepreneur Rebecca Liebman came up with a solution to teach people about how to manage your money. LearnLux was started back in 2015 and is an online learning tool to explain different aspects of personal finance to anyone wanting to learn. Rebecca and her brother, both co-founders, came up with this solution after graduating college and wanting to relieve the stress that came with developing a financial plan. On the LearnLux website, it talks about their customers and says, “They are navigating the murky waters of the financial system alone, falling prey to predatory practices, and sinking deep into the paycheck-to-paycheck cycle.” This demonstrates that many people are worrying about finance in the modern world and shows the lack of education regarding this issue.

Their services include understanding equity compensation, funding emergency savings, building credit, and more. LearnLux also offers 1 on 1 calls with a certified Financial Planner in an unbiased manner. They advertise unbiased guidance, a configurable learning experience, and holistic teaching environment. They even have high quality lessons with digital planning for your financial plans, interactive content, and incentive and reward tools to keep you coming back!

Overall, this is a very clever idea and benefits both a common social problem as well as being a for-profit model that aims to make money. Rebecca saw a very clear need in the world and, along with her brother, developed a simple solution to help. Their primary drive was the lack of education regarding financial planning and how to communicate about these issues. Not only is LearnLux a creative solution to a common problem, but it includes different features to keep customers coming back and engaging with their product.

LearnLux is a great example of innovation and having entrepreneurial impact on the world. Rebecca saw a social problem, addressed it, and came up with an original way to help fix it. Everyone needs to learn how to manage finance, so maybe I’ll start using LearnLux too!

Andrew Mason – Groupon

The story of Groupon and its main entrepreneur is a dramatic one. Andrew Mason was a web designer paid by tech billionaire Eric Lefkofsky to drop out of grad school and start a business. With his prior experience and classic dropping-out-of-college storyline, Andrew was heading down the road of successful entrepreneurship.

Although he had built enough reputation to warrant a million dollar investment from a former employer, Mason was still in uncharted territory. In an interview with the Gimlet podcast, Mason had said “In the early days we would buy a bunch of academic books on collective action, and me and the other people there would just sit around and read.” The book learning was effective, but there were still some trial and error steps along the way.

While still figuring out what genre of value Groupon would provide its users, Mason and his partners had a few tries and guesses and trips. The original point was to provide an area for people to come up with an idea and go into it together. “I have a plan, but I’m not going to go through with it unless a lot of people do it with me.” Early on, they would seed ideas out to the public and see if they would take. Business was slow, and eventually the users started coming up with their own ideas.

This caused Mason to risk losing his funding; unless he could find an avenue that would provide steady usage and income, Groupon would be shut down. Mason eventually landed on group discount. Groupon sold retail discounts, giving a cut of each sale to the business providing it. Starting off by manually distributing and building relationships Groupon ended up growing faster than Apple, Google, and Facebook. Though he is no longer a part of Groupon, Andrew Mason continues to work as a successful entrepreneur.

WE – Women in Entrepreneurship

Youngstown, Ohio is a smaller city on the outskirts of Ohio that has circulated entrepreneurial ventures in and out of storefronts for decades. A company called the Youngstown Business Incubator developed a program they like to call the WE Program, short for Women in Entrepreneurship. The WE Program “creates economic opportunities for women through entrepreneurial education and training, mentoring, and networking.” Their focus specifically on women branched from a mission to promote “minority-owned enterprises,” which they hope will bring personal and community growth.

The WE Program emphasizes three phases – WE Create, WE Launch, WE Grow – that women can apply for, according to whatever stage in the entrepreneurial startup women find themselves. The WE Create phase is a “four-week program that offers four workshops and educational sessions to help women who are ready to enter the world of entrepreneurship but need help developing an idea.” This phase is for the imaginers, the ones who have the ideas but have no clue where to start and need some structural workshops. The WE Launch phase “includes ten weeks of classes that teach the fundamentals of owning and operating a business.” The primary focus of the WE Launch phase is to take already-started businesses and aid them in launching their product or service into the market. The WE Grow phase, phase III of the Accelerator Program, “gives women four weeks of marketing strategy and tools to grow their existing businesses.” Each phase has an application that can be completed on the Youngstown Business Incubator website, and any woman can apply. Each program applicant is reviewed and applicable to win a grant award from each program, which has significantly changed the course of many women’s businesses within Mahoning Valley. Check out the program for yourself!

Youngstown Business Incubator

 

Find the website here: https://ybi.org/we/

Erik Finman & His Coins

Many teenagers will consider whether they want to continue learning through higher education, or if they would prefer to go another direction. In 2011, Erik Finman decided that he wanted to continue learning but he did not want to go to college. At just 12 years old, Erik asked his parents if he could skip college and pursue higher education through different means IF he was able to successfully invest money. They agreed to his proposition, and the rest as they say is history.

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Using funds that his Grandmother had recently gifted him, Erik bought $1,000 worth of Bitcoin at around $10-$12 per coin. Erik had invested in Bitcoin just in time, as just a short time later, it skyrocketed to around $1,100 per coin. Using money he made from his investment, Erik sold $100,000 worth of his Bitcoins to start Botangle, a tutoring service that matches students with teacher via virtual video call/chat. Erik’s big break though came when he sold Botangle. The buyer offered Erik either 300 Bitcoin or $100,000. Guess which one Erik took… today at a value of $6,500 per coin, Erik is pretty happy he chose the Bitcoins.

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While tutoring services are nothing new, the thing that makes Erik’s story unique is how he knew about and invested in Bitcoin at such a young age. There are many people who still don’t understand Bitcoin or how it works today, but for a kid to know about and invest in it Bitcoin 8 years ago, that is truly special.

More Than Just a Quiz

Throughout school, memorization is a key theme for many classes. People use everything from flash cards to repetition methods to remember key terms from different courses. While these ways have worked for decades, there has always been a demand for universally accessible and easily creatable material concerning this subject. These two main ideals were instrumental when Andrew Sutherland created the online quiz platform called Quizlet. While this website is now a household name, at its creation in 2005, this idea was revolutionary. You could now easily create online flashcards that could be shared and viewed across the internet.

Sutherland originally created Quizlet to assist him with his French homework as a sophomore in high school. After receiving attention and popularity concerning his first site, Sutherland began to realize the  potential of such an idea. Over the next 15 years, Andrew studied computer science at MIT and scaled his business incredibly. The site now has over 300 million quiz sets and over 30 million monthly participants. For many, Quizlet is a life saver for studying and memorizing. Sutherland found a pain in his own life and realized it was a universal need for students across the world.

The Story of Shopify – Tobi Lutke

Background:

Tobi was born in 1981 in Germany. At a very young age, he found a love for technology. Just at the age of 11, he began rewriting the code of the games he played and modifying computer hardware as a hobby.Tobias Lütke - Wikipedia

Just after tenth grade, Lutke dropped out of school and entered an apprenticeship program at the Koblenzer Carl-Benz-School to become a computer programmer.

The Birth of Shopify:

A few years after moving to Canada in 2004, Tobi and his partners, Daniel Weinand and Scott Lake, launched Snowdevil, which was an online snowboard shop. Lutke built a new online business platform for the site, using Ruby on Rails. Then soon after, the Snowdevil founders shifted their focus from snowboards to e-commerce and launched Shopify in 2006.

Shopify is a Canadian multinational e-commerce company. It is an e-commerce platform for online stores and retail point-of-sale systems.

Shopify Now:

The Globe and Mail named Lutke “CEO of the Year” in November 2014 and his company has been growing ever since.Sell Successfully on Shopify – Vdezi

Now, Shopify is worth over $1.8 billion and is very philanthropic. In 2019, Lutke donated over a million seedlings to Team Trees because as much as he loves technology, he also loves the environment.

Entrepreneurial Lessons:

It always amazes me when I hear stories of people dropping out of school to start businesses. I don’t think my parents would appreciate that too much and it sounds scary leaving your comfortable life to journey into the unknown at such a young age.

This is why Tobi Lutke was such a great entrepreneur, he wasn’t afraid of failure or the business world.

 

ASRV

ASRV is a premium sportswear company that was founded by Jay Barton. Barton always had frustration with the quality and functionality of sportwear. ASRV has become a well known brand in the sportswear industry and it is known as one of the highest quality brands that you can buy for training. ASRV prides themselves with creating on new textile technologies to create the most versatile and unique sportswear on the market. ASRV continues to innovate their products with new technologies that relate to everyday needs, such as moisture wicking material for sweat, to their Viral Off, which is built to shed viruses off.

Barton says ever since the age of 9 years old he had a salesman mentality and loved to sell anything. In middle school Barton started his first “business,” buying beads from flea markets and weaving them into necklaces to sell to girls at his school. In high school he launched his own t-shirt company, making t-shirts to sell to his friends and groups at school. Barton launched two sperate ecommerce companies in his early 20s, a sunglass and a watch company. Neither company was successful however, because they were both lacking one thing, authenticity. Barton started his company, “ASRV,” with a whole list of “do’s and don’ts” for creating an authentic brand. ASRV launched six products to a super targeted market and did almost $1 million in sales.

ASRV sets themselves apart from all other major sportswear companies because they focus their designs on sportswear mobility and functionality with a streetwear fashion look. Barton says their company spends a majority of their time researching and spotting fashion trends outside of the sportwear industry so that they can keep innovating to match the needs of their consumers. The company has time and again innovated and catered to the specific needs of the targeted market that they have identified.

Potato Parcel – An Unlikely Success Story

Potato Parcel is a business that was started by 24 year old Alex Craig, a mobile app developer that had recently graduated from the University of North Texas.  The business concept is fairly simple, you can have a potato, with 140 characters or less written on it, mailed anonymously to any address.  As it turns out, there was actually a decent market for this service.

After going viral on Reddit and Twitter, Potato Parcel quickly began making profits of $10,000 – $13,000 per month.  By the end of the year, the business was sold to Riad Bekhit for $40,000.  Bekhit expanded the product line to allow you to ship potatoes stamped with the image of someone’s face.  The business was even able to secure an investment on Shark Tank, further growing its market.  Potato Parcel has the value proposition of being an alternative to boring greeting cards.  The goes to show that if you know how to position yourself in the market, you can build a successful business out of nearly anything.

 

Office Chair Empire

Sean Belnick was your average fourteen years old buying, trading, and selling Pokemon cards. Sean found out that he could sell his most expensive pokemon on eBay. This sparked Sean’s interest in selling things online, he started selling things online and started to make some good money for a fourteen-year-old. One summer Sean went to go work with his dad at his furniture store. When he was there he realized that he could sell furniture in a fast and easier way. When he discovered this he locked himself in his room for three days and made the website we know today as Bizchair.com. He did this with five hundred dollars for advertising and one hundred dollars for the website. He started by selling a handful of office chairs by drop-shipping them to his customers.

With his advertising, he started to gain more tracking as a company and when he was twenty years old he mad thirty-eight million in revenue. He has sold over twenty-five thousand office chairs to  Microsoft, Google, and Abercrombie and Fitch. Sean was really a pioneer in the office chair industry. He was one of the first companies to sell large amounts of office chairs to consumers online. This made the buying process easier for companies by being able to buy large amounts of office chairs from one website. By doing this it streamlined the process of getting office chairs to the customers. Today Bizchairs has so many options for office chairs it appeals to a wide variety of people. Sean Belnick really changed the way people bought office chairs and has made some good money doing it.

Forever – the Memory Keepsake Website

Memory is one of the most treasured parts of each person’s story, but many people rely simply on their mental abilities to store their memories. In more recent years, social media has served as a platform to store memories, but it’s not the most dependable and they’re not platforms that will forever exist.

FOREVER is a 2012 Tech Startup, based out of Pittsburgh, that makes it easy for all of your memories to be “digitized, secured, and ready to be enjoyed for generations to come.” For a one-time price, customers are given what they call FOREVER Storage that’s guaranteed to last for your lifetime plus 100 years. The FOREVER Storage design ensures security by backing up in multiple places across multiple regions, which can be shared for generations to come.

The FOREVER business design is unique, offering an assortment of different ways that customers can creatively store their memories, whether through picture albums, different designs, scrapbooking, videos, or digital art. Their website not only offers their main product – FOREVER Storage – but also sells notebooks, a FOREVER Box, and photobooks.

Personally, this isn’t something that I would pay to use myself, but I can certainly see the attraction for people who want an easy, dependable way to store their pictures and videos so that generations to come can enjoy and easily access those memories. It’s worth checking out their website, despite your interest!

 

https://www.forever.com/

 

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