Archive for eCommerce – Page 5

Military to Millionaire

Alex Becker, a serial entrepreneur who has generated tens of millions throughout his career, began in the air force at the age of 19. He served for four years and got out when he was 23. The way he puts it, “I became an entrepreneur because I truly did not have any other option.” His desire to generate wealth superseded the status quo of working a 9-5 job, which is the path that many veterans pursued after returning home. Becker went on to create Spekter Labs, which deals with human enhancement and Market Hero, which helps businesses grow through streamlined data. He has also gone on to write several best selling books and training programs. Alex is currently running his own YouTube channel, Instagram page, and Facebook account to help boost his personal brand. He is only 30 years old, but has made a name for himself in business and social media by directing his “never give up” mentality that he used in the military into his career and passion.

Entrepreneurs That Will Brighten Your Day

Andrea Sreshta and Anna Stork were just two ordinary grad students pursuing their degrees at Columbia University when they had a “bright” idea. In 2010 while they were still in school, a terrible earthquake hit Haiti. One of their class assignments was to develop and design a product that would aid in the relief of this struggling nation. Thus, LuminAID was born.

Image result for LuminAIDSee the source image

These solar powered lanterns solved a massive problem which is commonly over looked in relief efforts. The under-developed state of Haiti already suffered from its lack of electric lighting. However, especially in times of crisis good lighting is a necessity and Sreshta and Stork noticed this gap and optimized its potential. Their first prototype was made after several hours of tinkering. The next three weeks of their class was spent refining the idea. Once they saw the amazing potential for the product they filed for a patent.

Image result for LuminAID Image result for LuminAID Image result for LuminAID

This brilliant duo teamed up with several relief teams in Haiti and tested out their new idea. It was an absolute success and proven to get the job done.  The LuminAID was so successful they decided to start a real for-profit company selling them for commercial and recreational use. Their market development strategy has caught a lot of traction and the LuminAID lantern has shown stunning growth. Officially back by Mark Cuban from Shark tank, The LuminAID team is well on their way to impacting the world and making people rethink lighting.

Self Made Millionaire at 18

Related image One entrepreneur who made a name for himself in e-commerce and software is Hayden Bowles. At the young age of 12 years old, he began learning about business and traded stocks. In high school, all he did was sit in class on his phone and traded stocks, which his professors either allowed it or sent him to detention. By sophomore year of high school, he dropped out to pursue business. He started to pursue drop-shipping on Shopify and learned how to use Facebook and Instagram ads to leverage himself. He became so good that he generated roughly $20,000 per month just from Shopify drop-shipping alone. At the same time, Hayden worked hard to build his personal brand through his YouTube videos, Instagram page, and Snapchat following. He acquired business partners to help him manage his Shopify stores. At 17 years old, he embraced networking by meeting very prestigious people all over the country. He moved out of his parent’s house at this time in pursuit of his dream for financial independence and freedom. Hayden saw the opportunity to share his knowledge with the world by creating a buy-in mastermind course for drop-shipping where he provides exclusive strategies that he uses to build his own stores. I have personally joined this course when I built my own Shopify store and I can easily say it was worth the investment. Since then, Hayden has scaled his businesses and built new ones from the ground up. He is now projected to generate over $2 million in net income this year at the age of 18, and posts daily YouTube videos where he shares his knowledge and experiences.

https://www.youtube.com/watch?v=jCDSMegL2uI

A Jewelry Empire At The Age Of 16 – Post #2

Amanda Thomas is a young entrepreneur who turned her dreams into a reality. In 2005, at the ripe age of 16, she created her own jewelry line called, “Luv Aj”. Jewelry had always been a passion for Amanda. During her teen years, she would return home from school each day and create new designs. One day, she saw an opportunity to turn her after school hobby into a business. By utilizing digital sites like Shopify and Instagram, Thomas was able to not only sell her creations, but also find creative ways to market them.

The unique aspect of Thomas’ business venture was how she capitalized on social media as a marketing tool even before the idea became popular. She was able to see the advantages of using social media as a vehicle to spread her message before most people were able to see them. This was due to her entrepreneurial mindset. Her open and creative mindset allowed her to identify problems before anyone else could and find solutions to those problems that ultimately benefited consumers. Thomas was able to use sites like Instagram to communicate with famous influencers who would then be able to share her products with their already established fan bases. A few of these celebrities included Beyoncé, Gigi Hadid, and Emily Ratajkowski.

Through these well thought out and developed marketing tactics, Thomas was able to expand her jewelry business to boutiques across the nation. She was recently added to Forbes ’30 Under 30’ list at the age of 26.

The most inspiring part about Amanda Thomas’ story is the fact that she was bold enough to act on her idea. She easily could have created her own jewelry line and only have sold it to her friends and family, but she was bolder than that. She not only took the risk of creating a Shopify account, but she also took the risk of reaching out to celebrities. This tactic clearly paid off as her business took off and she created a jewelry empire.

TaliaAnn – Clothing with a Cause

She’s only 18 years old, but her age has not stopped her from making a difference.

Talia has a goal – she wants to see an end human trafficking. And she’s already taking the steps she can to make that goal a reality. Talia runs an online clothing company, TaliaAnn (named after herself), where she sells high-quality, high-end clothes including dresses, outerwear, and tops. Her website is flooded with content that clearly portrays her brand and explains to viewers why she does what she does. It also shows specials, advertises her traveling team, and allows customers to connect with her.

Clothing isn’t a new thing. Talia didn’t invent sweatshirts, or tank tops with elephants. But she did something new by combining her style and yearning to set people free from slavery. Based on the success of her business, she has also provided value to customers by allowing them to integrate their love for clothing and heart for freedom as well. She has allowed everyday students, parents, and workers to play a small role in ending human trafficking just by doing something they already regularly d0 – buy clothes.

I talked with Talia on the phone just last week, and learned a lot about her heart and business. Only 18, she spends her time running this business, instead of spending money on herself to attend college. Talia’s end goal is this: to start a company where she can hire women who have been rescued from trafficking, giving them a secure job. In doing this, women will have a steady income and won’t have to go back into trafficking. TaliaAnn is just the first step in this larger end goal.

TaliaAnn is a great example of a company with a social mission. Entrepreneurs don’t have to invent something to be successful – they may just combine a mission with a simple consumer good, and make it available to as many people as possible.

Machinio-One stop shopping for used machinery

Friends Dan Pinto and Dmitriy Rokhfeld go way back. The two met in middle school playing video games and eventually became co-founders of the company Machino.com—an online search engine where you can buy and sell used industrial equipment. They recognized a gap in the marketplace when Pinto was looking for a used printing press in 2012. He realized that there was no easy-to-use search engine that specialized in used equipment. There was kayak for hotels and indeed for jobs so he created Machinio for machinery.

This new search engine has revolutionized the way people buy and sell used machinery. It is the fastest growing global search engine in its category with 550,000 buyers from more than 190 countries. The service has opened new markets in all parts of the world that were previously unavailable. They have raised $4 million dollars from a number of investors and opened their second office in early 2017. Their solution saves users time by making it easy to buy and sell used equipment while putting all its users on an equal playing field. Their story showcases an important lesson. Learn to look for gaps in the marketplace that already come from good ideas.

Chasing Paper

Elizabeth Rees grew up in an entreprenural family, her father managed a printing plant called Kubin-Nicholson. Although she didnt always plan to become involved with the family printing business, she ran a line of modular wallpaper using the plant’s digital paper that became an instant hit among her friend that sparked serious word of mouth. Elizabeth has traveled through many towns and cities growing up and her entrepreneurial spirit has been cultivated along the way. Having to decorate her many homes around the globe, the idea for a modern wallpaper for the urban home was formed. Chasing Paper is an e-commerce brand that specializes in stylish, removable wallpaper that was led by Rees with backing by her families company. It is on track to hit $1 million in sales with its wall paper retailing at $40 a piece. This entreprenur found a way to use what she had availible to cater to her own style and passions.

www.chasingpaper.com

Natalie Webb: A True GCC Entrepreneur

Last May, Natalie Webb graduated from Grove City College with a degree in entrepreneurship. After she graduated, she began working on launching her own business and app, which she designed for her elevator pitch her senior year. Her business model was born out of a problem which she had experienced in her grade school days, and she knew many other people experienced as well.

          As a homeschooler, Natalie and her family had to buy all of their books themselves, and as there was no curated or organized way to buy used book, they usually ended up buying these books new from publishers, which got very expensive. However, Natalie noticed that after he finished with a book, it just stayed on her bookshelf until it either was given away to a family friend or sold at a significantly reduced price at a yard sale. Natalie considered how wasteful this was, both on the buying end and the reselling end because there was no organized platform for homeschoolers to interact with each other in this manner. Out of this pain came her idea of Hoot Book Revival, which is an app and website on which homeschoolers can resell their books and buy used books from other homeschooling families at a reduced cost. This benefits both the buyer and the seller, because people looking to buy books can get them much cheaper than they can new books, and people looking to sell books can sell them for more than they could at a yard sale.

Since her graduation last May, Natalie has been working to get this web platform active. She hired a company to design her website and has gotten guest writers to post on her blog. She has spent the last few months spreading the word about her company to homeschooling families and educators and talking to different publishers and co-ops about her business. While the cite is currently active, it is pretty light on content, so Natalie is focusing her attention on adding content and marketing for her business to possible clients.

          When I asked Natalie about how this business came about and what need it was filling, she said, “I suppose the core of the business idea was identifying an underrepresented group, and how their market needs weren’t being addressed, because the business pitch itself is pretty simple.” Natalie’s website allows the customer to buy and sell books, as well as collaborate with other homeschoolers on which lesson plans and books are best. Hoot Book Revival also has an option where people can post their books and let Hoot do all the work in finding people to sell them to, making the customer experience more enjoyable and less labor intensive.

Ultimately, Natalie’s business is incredibly innovative not because she came up with the idea of reselling books, but rather because she found a niche market and is catering to them in a new, technologically advanced way, and allowing them to simply post their books and have her company do the rest of the work for them. It is pretty neat to see such awesome innovation coming out of our own Grove City College.

China’s ‘Mark Zuckerbergs’

Personal branding

29-year-old Leo Chen, also known as Chen Ou, has kept a high profile through his charismatic personal branding.Leo Chen, co-founder and CEO of Jumei.com, the first China-based cosmetics group-buying site made himself his company’s public face. The handsome young man has not only starred in a popular online commercial for his company but has also appeared on billboards and various TV shows. He has also kept a high profile by remaining active in social media.

“I endorse my own brand because I think a company’s reputation and value is indelibly linked to that of its leader. The CEO naturally becomes the company’s public face,” he said.

The young entrepreneur also believes that he has an insight into the company’s target female consumers.

“Why do I sell cosmetics to women? Because I believe women like to make themselves look good for people who appreciate them. So men’s opinions are important in women’s choice of cosmetics,” Chen said.His site has ascended to become one of China’s top cosmetics e-tailers through this blanket promotional strategy. The budgeted personal branding, as Chen said, has saved his company about 100 million yuan in advertising expenses.

Leo Chen studied in Singapore from the age of 16. In 2005 during his last year at Nanyang Technological University, he founded Garena, now one of the world’s largest online game platforms. Later he received an MBA from Stanford, sold Garena, and moved his business focus to China.

Initially a cosmetics group-buying site, Jumei.com has grown into a major B2C (business to customer) platform for cosmetics.But before Chen established the site in 2010, he and two other co-founders, both male, had no experience in e-commerce, or in the selling women’s cosmetics.

http://bj.jumei.com/

 

Convenient Store At Your Door

Yakir Gola and Rafael Ilishayev launched goPuff when they were only sophomores at Drexel University in 2013. GoPuff is your convenient store on wheels, bringing over 3,000 items ranging from snacks and drinks to necessities and electronics – straight to your front door in 30 minutes or less. The idea came to them as car-less freshmen roommates constantly asking for rides to get basic necessities or cigarettes. There were apps for full-blown grocery shopping or gourmet food, but what about just a plain old convenient store run? – and goPuff was born.

Image result for gopuff

Before they had even fully launched, they were already getting orders from fellow college students and residents of Philadelphia. At first, the roommates worked 17-18 hour shifts with their (new) cars to deliver the snacks and goodies, but with time came employees and they now have dozens of drivers in twelve different cities across the US.Image result for gopuff

Gola and Ilishayev don’t see other food delivery services as their competitors – they see the brick and mortar convenient stores as their primary competition. Competition is a loose term however – in 2014, they already had 25,000 customers in Philadelphia alone just a year after launch.

While it’s unfortunate that their services don’t extend to Grove City, they are constantly expanding and setting up camp in more major cities across America. So the next time you’re in a big city with a hankering for Ben & Jerry’s, goPuff’s got your back.