“Playing by nature’s rules since the 1980s” reads a banner on the Burt’s Bees website. Established in 1984, Burt’s Bees was founded on the principle of simple living and sustainability. Burt Shavitz used to work as a photojournalist in Manhattan but moved to Maine to escape the concrete jungle. He sought a simple life in the forest. Shortly after moving, he discovered a wild bee colony, he learned how to make a living from the honey and became the local bee man. As he was driving one day, he picked up Roxanne Quimby, a hitchhiker, who also used to work in Manhattan. They talked about bees and the pair hit it off. Roxanne found a book of recipes and using what Burt taught her about the hives was able to make lip balm and candles. During the early stages, Burt labeled their beehives so if they got stolen by bee thieves they could find them again.

They loved emphasizing a low-impact lifestyle and preserving the nature around them. They began to sell more commercially and build the brand. Once successful Roxanne decided to sell her stake in Burt’s Bees. Her philanthropy encompassed both charities and the woodlands of Maine that she loved so much. She donated over 90 million to charities and purchased 87,000 acres of wildlands in Maine which she gave to the National Park Service.

Burt continued with his original plan. Living out of a renovated 300 square foot turkey coop which he transformed into a cabin. The brand grew and he lived off a settlement from the 1984 court case, where Roxanne sued Burt. He was quoted as saying he was more hurt by the loss of the partner than the brand. As of recently, Burt’s Bees sold to Clorox for $970 million. Although no longer involved with the company, Burt continued to do what he always intended: to live with the land. His trusty dog Rufus was enough company for him.

Although to some his story may not look like a happy ending, it is a beautiful example of pure intentions. Burt never wanted to be globally famous or make tons of money. He believed in living respectfully and by nature’s rules. His products are made with the best nature has to offer. His brand never caused him to be greedy or seek more profits. When faced with lawsuits he decided to settle and maintained his dignity. He did not slander his former partner. Burt shared his gift with the world and then went back to his beloved land. He continued to play outdoors and keep bees until he died peacefully at age 80. His values live on through the products and are trusted by countless families across the world and although departed, customers can still recognize his friendly face on the trusted yellow seal.

If you would like to read more about his story, you can find it here

Or visit the Burt’s Bees Website for more information