Archive for Experience – Page 2

Jacob Landis-Eigsti- Jacob LE Video Production

Posted by campagnama21 
· Thursday, September 16th, 2021 
· 2 Comments

Jacob Landis-Eigsti is the founder of Jacob LE Video Production which helps companies gain new marketing and video production clients. He has run his own business for 10 years now and is very successful. Jacob says he started this business because he saw many businesses struggling to tell their story and connect with others online. He wanted to use his marketing and video production skills to help other businesses.

Jacob’s business is very innovative because he uses the internet to communicate with people on how to grow their business through video. I found it unique that his goal is to teach people how to market their businesses better, instead of only trying to make his business the best. He is very selfless in this sense.

Jacob says he starts off each day by making a to-do list with three things he wants to get accomplished for the day. He also turns his phone off for 90-minute blocks in order to get tasks done without getting distracted. Techniques like these demonstrate a focused business person. He also said a success strategy of his is to always follow up with a client or business partner you’ve been talking to. This allows for closure or further conversation with peers.

Facebook, Instagram, and online video advertising are some of the things Jacob focuses on helping people with in his business. We are becoming more and more dependent on social media every day, so I think it was very innovative of Jacob to incorporate this into his business. If people are unsure how to market themselves online, it could be the downfall to their business. Jacob LE Video Production is an easy solution to help small/medium businesses with these advertising techniques.

Being a marketing major, Jacob Landis-Eigsti specifically inspires me to grow in my marketing knowledge so that I can eventually help people in the way that he does. In an interview with Carlyn Runnels he states, “Also, learn business skills first as an entrepreneur. It’s important to be good at your craft, but business skills and sales skills are incredibly important.” This inspires me to learn the basic business skills first, because this will set the foundation for being able to help people with all kinds of businesses, like Jacob does.

Below is a series of blog posts Jacob has posted on a site called Medium in order to assist with marketing, social media and video strategies.

Jacob Landis-Eigsti – Medium

 

Sources:

Jacob Landis-Eigsti (ideamensch.com)

Jacob Landis-Eigsti – Medium

2 Comments
Categories : Advertisement, Business, Business::Entrepreneurs, Creating, Experience, Film, Male Entrepreneurs, Marketing, Social Media, Technology, Video Production
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Behind Quizlet

Posted by hasseea20 
· Friday, October 9th, 2020 
· 6 Comments

During the school year, one website always rises hugely in popularity among students.
A popular study tool, Quizlet has provided quality studying help to all levels of students. A website and app that allows teachers and students to study through use of flashcards and study sessions, Quizlet has gotten many through midterms and finals. Designed by a young entrepreneur with personal insight to a need, Quizlet was founded in 2005 by high school sophomore Andrew Sutherland. He designed it at first to help him study for his French vocabulary and after acing his test, shared it with his friends.
Andrew applied a little bit of the 0 to 1 method to his project which has been part of making Quizlet so successful. It took until 2007 to be released to the public but has since come to be realized as one of the first steps into education gamification. When he saw the impact Quizlet was having on students everywhere, Sutherland dropped out of MIT where he was pursuing a computer science degree to give more attention to his project.
A personality trait of entrepreneurs is willingness to pursue risk and take opportunity when it shows. After having taken a break from Quizlet to work on his education, Andrew fully committed to growing his business. A student designing with students in mind, his approach was correct from the first.
His care for his users and their platform has continued to grow. In addition to the base platform’s effectiveness, Sutherland did not stop there. “The most important thing that I realized during this process was how to treat my users. They’re Quizlet’s biggest asset.” With a business mind and courteous personality, he decided that interaction between user and owner would be part of what made Quizlet exceptional. Andrew Sutherland replies personally to each message, furthering the positive impact his company has on the world.

6 Comments
Categories : App, Business, College, Education, Experience, Male Entrepreneurs, Uncategorized

It started with a bath & it was “Da Bomb”

Posted by Annalese Aderholt 
· Thursday, October 8th, 2020 
· 2 Comments

In 2012, sisters Caroline and Isabel Bercaw were a couple of young teenagers who loved using bath bombs, so they decided to start creating their own for fun. But — theirs were unique. Some of their “bombs” would have a fragrance or would be fizzy, but what was most striking for customers was that each would have a small treasure—like a ring, or a fortune—in the middle when the outside had dissolved. After selling out their products at a local art fair and getting a call from local and major retailers, Caroline and Isabel realized they could turn this into something real.

As of 2018, Da Bomb is a $20 million-plus company employing 200 people with features on Forbes 30 Under 30 2019 as well as the Wall Street Journal Business. With their parents as CEO/CFO, co-founders Caroline and Isabel are now young college students with their products — that were once just a hobby — in thousands of stores worldwide and online. Their bombs are made from a selective few, clean ingredients in order to keep things “as natural as possible” (Da Bomb). Additionally, for a long time, they made each bomb by hand in their basement, but due to their immense growth, they have had to outsource; however, all of their products are made in the USA.

What made their bath bombs so great? For most people, it was the treasure inside. It was a personal gift, and that made an impact on the consumer. Also, clever names such as “F-Bomb,” as well as fun fragrances caught the attention of consumers looking for something unique. Caroline and Isabel are now the authors of two books, both of which contain recipes and other DIY-type activities to make and do with bath bombs, face scrubs, and more.

Overall true innovators in their field, Caroline and Isabel Bercaw created a highly-successful, family-run business founded on simplicity, uniqueness, and fun — and it is the bomb.

 

 

2 Comments
Categories : Experience, Great Ideas, Handmade, Household Goods, Uncategorized

Airbnb

Posted by Rachel Goetz 
· Friday, September 25th, 2020 
· 2 Comments

Airbnb, also called “Air Bed and Breakfast”, is a well-known company that allows people to rent out people’s living spaces to travelers. In 2007, two men, Joe Gebbia and Brian Chesky, founded Airbnb. The company started off an email, from Gebbia to Chesky, about a design conference convention happening in their town. Chesky and Gebbia were roommates in San Francisco and could not afford rent at their apartment. Gebbia knew hotels would be booked out for the convention and many designers would need a place to stay. He emailed Chesky and decided to create a space in their apartment for an air mattress, a small desk, wireless internet, and breakfast every morning. Two men and one woman paid $80 to sleep on an air mattress in Gebbia and Chesky’s apartment. After realizing how much potential this idea had, they welcomed their old roommate, Nathan Blecharczyk, into their business. That’s how airbedandbreakfast was born. After founding Air Bed and Breakfast, they tried to create Roommates.com but it was already founded by Bryan Peters. Air Bed and Breakfast was changed to Airbnb because people were confused with the air mattress concept.

In April 2009, they received a $600,000 seed investment to help build their company. In 2011, Airbnb was in 89 countries and surpassed 1 million nights booked. There were some downsides of people renting their houses or apartments to strangers. Some would come home to find their place trashed and have to clean up the mess. They implemented a coverage policy and a cleaning fee when booking a rental property. They provide rentals all over the world and have over 30,000 tiny houses, 5,000 castles, and 3,000 tree houses to rent. Who knew?!

Their multimillion-dollar business started from not being able to pay rent. They have transformed their business into letting others rent out their own apartments, townhouses, houses, etc. to strangers.

https://www.businessinsider.com/how-airbnb-was-founded-a-visual-history-2016-2#they-created-a-simple-site-airbedandbreakfastcom-bought-three-air-mattresses-and-arranged-them-in-their-loft-5

2 Comments
Categories : Arcade, Business, Experience, Male Entrepreneurs, Millennial Enrepreneuers, Technology, Travel

Carolyn Rafaelian: Selling More than Just a Bracelet

Posted by Emma Lizewski 
· Wednesday, November 6th, 2019 
· 2 Comments

Carolyn Rafaelian is the creator of the successful jewelry company, Alex and Ani. For Carolyn, her idea came around the age of thirty when she returned to Rhode Island with her husband and two eldest daughters. Carolyn grew up on Rhode Island with her family, and her father was in the jewelry industry making brooches and earrings. Carolyn has memories of working as punishment in the factory her father owned, so she credits her childhood with sparking her passion.

Carolyn decided to start Alex and Ani because she was unimpressed with the costume jewelry industry and her father’s company was struggling to keep up with cheap jewelry coming from China. The brand started off with simple wire bracelets and hoop earrings, but Carolyn wanted more. That was when she came up with an idea that would allow design to be applied to the bracelets. In 2004, Carolyn patented the “Alex and Ani 14-gauge expandable wire bangle”. This new design allowed for the bangle to hold more beads and charms for better designs. Carolyn saw great success with this design when it was first launched because “it tattoos your body without the tattoos:” people could express themselves with these bangles.

But Carolyn went further by adding another unique feature to her bracelets. She wanted her bracelets to encourage positive thinking and reduce negative energy. Now her bracelets have charms, cards, and the blessings of a priest and shaman that are specific to creating positive energy while you wear them. Brent Cleaveland says, ‘”They don’t really sell jewelry. They sell positive energy. The bracelet is just the vehicle.”‘

Alex and Ani is turning over 10 million dollars a year, and Carolyn has seen major growth in her company. Her unique modification to an established market shows her entrepreneurial creativity. Carolyn found a niche, and she was able to create more than a piece of jewelry. Carolyn created a story and an experience in her jewelry, which makes her customers feel connected to her products. She didn’t create jewelry, but she added to the market by changing the purpose of bracelets. It was inspiring to learn her process of creating more than just a bangle.

2 Comments
Categories : Apparel/Accessories, Art, Experience
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