T.J. Mousetis wanted to go to Russia. But travel was expensive and fundraising a trying task. So in lieu of sending letters, Mousetis bought one hundred blue t-shirts and had the phrase “walk in love” printed on the front. His plan: sell the shirts and use the profits toward the trip. Not only did he garner unexpected positive interest, but his passion for design and entrepreneurship sparked.
Soon walk in love., a Lancaster, PA based clothing store “dedicated to selling well-designed, high quality products with a positive and inspiring message,” was born. Mousetis took a simple idea, graphic t-shirts, and developed a business that empowered the individual through their positive messages.
Mousetis’ wife, Brooke Courtney, partnered her natural light photography company with the store to promote their merchandise through photographing local models and friends for the company’s campaigns and look books. Soon posters, advertisements, and marketing pieces featured everyday Lancastrian people in well-crafted walk in love. clothing.
The millennial generation is often characterized by its deep need for identification. Walk in love. has offered not only clothing that spreads a positive, Christian based message, but has also contributed to the furthering of Lancaster’s community through creating a company of which the people can be a part.
Walk in love. continues to grow and flex as they expand their store base and variety of products sold. Their fresh, slightly hipster, and all together fun outlook on design sets them apart from other stores. Each member of the executive team integrates his or her various talents within the business (photography, videography, design, entrepreneurial minds, etc.) Walk in love. also remains a great example of the redemptive use of social media as it has sprung up rapidly, promoting through their website, instagram, and twitter.
What started with a simple mission trip fundraiser has become a great entrepreneurial success story. But please do not take only my word for it, visit their website at http://shopwalkinlove.com/ to learn more!
Starting out as an early chronicle of sneaker culture, 
Uptown Cheapskate was started by two siblings, Scott and Chelsea Sloan. Being poor college students themselves, they became frustrated with the fact that being stylish in today’s society requires investing in trendy clothes. The solution they provided to this problem is called Uptown Cheapskate; the fashion exchange for young adults and teens, that has made it possible for cash-poor youth to afford stylish clothes.