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Stitch Fix

Posted by Rachel Goetz

· Monday, November 23rd, 2020

· 6 Comments

Stitch Fix is an online styling service for women who are busy or need a change in their wardrobe. Each customer takes a style quiz and is assigned a personal stylist. The stylist picks out five personalize items that the customer would want to wear and sends them to the customer. There Is a $20 styling fee with every box to cover the stylists’ expertise and time. After trying on every product, the customer can return them for free or use the $20 dollars towards the clothes they want to purchase.

Stitch Fix was founded in 2011 by Katrina Lake. She started the company after her sister was her personal stylist and knew there was a market for women who needed or wanted fashion advice. She was attending Harvard when she shipped the first Stitch Fix box. When she first founded the company, they were only helping women but realized there was also a market for men. In 2016, they launched personalized boxes for men and offered plus sizes in 2017. As of 2020, they style men, women and children.

Stitch Fix’s mission as a company is to “change the way people find clothes they love by combining technology with the personal touch of seasoned style experts”. They take pride in knowing that each box is personalized for each client and that the personalized items can help them build their style. Lake’s goal when founding Stitch Fix was to help women discover their style and feel confident in what they wear.

Since Stitch Fix started, their sales have only gone up, making the company well-known and successful. They have over 2 million customers in the United States alone. Their sales and number of customers have gone up since the beginning of the pandemic. Their sales went from $370.3 million, a year ago, to $451.8 million in the second fiscal 2020, ending February 1^st. Many people have been turning to stitch fix for fashion styles and clothing pieces during the pandemic, instead of going to stores.

6 Comments

Categories : Apparel/Accessories, Business, Clothing, Convenience, Fashion, Women Entrepreneurs

Uptown Cheapskate – A New Approach to Clothing Resale

Posted by bidelspachcr20

· Friday, November 20th, 2020

· 3 Comments

Scott and Chelsea Sloan, son and daughter of Brent and Shauna Sloan (founders of Kid to Kid), grew up watching their parents’ children’s clothing resale enterprise grow and become successful. As young adults, they began to see the need for a similar enterprise for their own generation. This lead to the development of their own company – Uptown Cheapskate. Uptown Cheapskate represents a new approach to teen and young adult clothing resale. They wanted to provide a more cost effective clothing option while still appealing to current styles and a positive shopping experience. They did this by designing upscale, modern stores and creating a better system for buying used items for resale. When you walk into an Uptown Cheapskate, it doesn’t feel like you’re walking into a thrift store. It feels as though you’re walking into a mall, but without retail prices! Their buying process ensures that sellers receive fair payments for their gently used clothing while Uptown Cheapskate keeps their racks stocked with high value, in-style items at low prices. In addition to creating a better customer experience within the resale industry, Uptown Cheapskate also encourages support for the environment and sustainable fashion. They understand that the increased consumption of new clothing items creates large amounts of waste, and that most used clothing ends up in landfills. Selling used clothing to Uptown Cheapskates allows your clothes to have a new life instead of adding to pollution. In the same way, buying used clothing instead of new is a much more sustainable way to shop!

3 Comments

Categories : Apparel/Accessories, Clothing, Environment, Fashion, Millennial Enrepreneuers, Reselling, Sustainable

Madison Maxey

Posted by whiteea20

· Thursday, November 19th, 2020

· 1 Comment

Fashion has been over done throughout the years. In fact, lots of styles from the past have made a comeback. Madison Maxey was not discouraged from finding an innovative fashion statement. At the age of 22 Maxey dropped out of college in order to follow her dream of becoming a designer for her own brand. Maxey transformed fashion. Smart Fabric helped her brand really take off. What makes smart fabric so creative and unique is that Maxey incorporated her designs and technology, that conducts electricity through circuits.

The company, The Crated (now known as, LOOMIA), Maxey founded is composed of engineers, designers, and innovators that deal with technology in some way or another. Based on how fast the growing interest rate consumers show in this concept leads me to believe that this 22 year old has changed the fashion world for the better. Maxey demonstrates her success by developing her product as prototypes for big name companies including: North Face, Google, PVH, Flextronics, Adidas, and Corning. This ambitious entrepreneur doesn’t stop there, she begins to lengthen her list of success by performing computational design as well as physical computing work at large companies and Maxey won the BF+DA Technology Innovation Award.

Maxey is a true entrepreneur and I can prove it to you. Maxey never let anything stop her from pursuing her dream, she found a distinct mashup (fashion and technology), she did not settle for less she continued to accomplish great things after she was greatly successful. Maxey is a very inspiring and motivating woman in the fact that she took two of her interests and made a sensational product out f it and became victorious. I learned that even after one major success there are still other opportunities for one to take advantage of. Maxey found a way to innovate a very difficult field, fashion.

1 Comment

Categories : Fashion

Are You Kidding- Martinez Brothers

Posted by Rachel Goetz

· Monday, November 16th, 2020

· 1 Comment

In 2014, two brothers, Brandon and Sebastian Martinez, started their family business called Are You Kidding. Brandon was 14 at the time and has been the director of sales. Sebastian was 12 and is the CEO of the company, and their mom is the president. They turned their passion of socks into a company. Sebastian loved socks and was asked by their mom if they wanted to start a business. The two brothers started unique and creative socks to sell. They wanted to stand out from other sock companies and did so by giving back and making a difference. Their socks raise awareness for charities such as Autism Speak, Stand Up To Cancer, JDRF, Make-a-Wish, and more. They also partnered with schools to help other charities. The two brothers have designed socks for Breast Cancer Awareness Month, Be a Hero and Save Lives, American Cancer Society, and many more. They have donated over $300,000 to charities and incorporated a new way for their customers to learn more about the charities they donate to. On each tag, the customer can scan the tag and a video will play, giving information about the charity.

They have appeared on Good Morning America’s Shark Tank Your Life: Kid-Preneurs Edition and pitch their company to Daymond John, an inventor on Shark Tank. Since starting their company and making appearances on GMA and podcasts, they have expanded their business. At first, they focused only on socks because that was their passion but they wanted to expand and build their family business. Currently, they sell long sleeves, t-shirts and socks. On their website, they have a charity collection tab with a pair of socks that are hand drawn for each specific charity. They also have fundraisers to sign up for or by socks for. Their plans for the future include finding retail partners and making hats, shoes, and more apparel.

Building a business is a good lesson for kids. It teaches them how to start, run, and grow a business. Running a business is not easy and it takes lots of time and effort to make it run successfully. Businesses should also be about following your passion. Sebastian said it best. “If you don’t start with your passion, you’re never going to continue the business.”

https://areyoukiddingsocks.com/pages/our-story

https://www.entrepreneur.com/slideshow/337852

1 Comment

Categories : Business, Fashion, Kids, Podcast, Shark Tank, Socks, Startups

ASRV

Posted by HangliterTA19

· Sunday, November 8th, 2020

· 2 Comments

ASRV is a premium sportswear company that was founded by Jay Barton. Barton always had frustration with the quality and functionality of sportwear. ASRV has become a well known brand in the sportswear industry and it is known as one of the highest quality brands that you can buy for training. ASRV prides themselves with creating on new textile technologies to create the most versatile and unique sportswear on the market. ASRV continues to innovate their products with new technologies that relate to everyday needs, such as moisture wicking material for sweat, to their Viral Off, which is built to shed viruses off.

Barton says ever since the age of 9 years old he had a salesman mentality and loved to sell anything. In middle school Barton started his first “business,” buying beads from flea markets and weaving them into necklaces to sell to girls at his school. In high school he launched his own t-shirt company, making t-shirts to sell to his friends and groups at school. Barton launched two sperate ecommerce companies in his early 20s, a sunglass and a watch company. Neither company was successful however, because they were both lacking one thing, authenticity. Barton started his company, “ASRV,” with a whole list of “do’s and don’ts” for creating an authentic brand. ASRV launched six products to a super targeted market and did almost $1 million in sales.

ASRV sets themselves apart from all other major sportswear companies because they focus their designs on sportswear mobility and functionality with a streetwear fashion look. Barton says their company spends a majority of their time researching and spotting fashion trends outside of the sportwear industry so that they can keep innovating to match the needs of their consumers. The company has time and again innovated and catered to the specific needs of the targeted market that they have identified.

2 Comments

Categories : Clothing, eCommerce, Fashion, Fitness, Uncategorized

Mo’s Bows

Posted by osmonder19

· Friday, November 6th, 2020

· 4 Comments

At just 9 years old, Moziah Bridges became a ‘Kid-preneur’ and CEO of Mo’s Bows. He appeared on ABC’s Shark Tank at 11 years old and furthered his journey with investor Daymond John. Since then, Moziah has greatly expanded his company.

Moziah fueled his passion for this company based on a need – he couldn’t find any bow ties that fit his style or personality.

Mo’s Bows are unique, hand-made bow ties that “make you look and feel your best while catering to the sometimes conservative, fun-loving lady or gentleman.” Mo's Bows and Daymond John - Business Insider

Moziah stated that he wanted to expand his brand to eventually create a clothing line that has blazers and neckties. Currently, his company sells bow ties, of course, neckties, and now face masks. Graduating this past school year in 2020, Moziah dreams of being a fashion mogul and growing Mo’s Bows into a well known public brand.

When going onto Shark Tank, Moziah had sold over 200,000 bow ties. Currently, his company’s net worth is estimated at $2 million.

Moziah says that one of his favorite things about Mo’s Bows is being his own boss and making decisions at every step of the way. His mom is also very active in helping and supporting Mo’s Bows.

Bow tie baller: Memphis teen who started Mo's Bows partners with NBA | WREG.com Many people can recognize that Moziah is an inspiring entrepreneur because of his young, passionate success. However, they may not know that Moziah also has a redemptive entrepreneurship aspect of his company. His favorite bow tie is the Go Mo Bow because 100% of the proceeds are donated to help kids afford summer camp. Moziah recognized that the summer time is when child hunger is at it’s highest, and he believes in the importance of kids going to summer camp and having a fun time.

There’s a lot to be learned from someone like Moziah. From a young age, he took a passion and turned into a successful business all while having fun.

4 Comments

Categories : Apparel/Accessories, Fashion, Handmade, Male Entrepreneurs, Redemptive Entrepreneurship, Shark Tank, Youngest Entrepreneurs

Samuel Bistrian – Roma Boots

Posted by bidelspachcr20

· Saturday, October 10th, 2020

· 1 Comment

Samuel Bistrian was born in a small impoverished village in Romania and lived there until his family had the opportunity to emigrate to the United States when he was a young boy. One of his fondest memories of his time living in Romania was when he received a pair of rain boots as a gift. These boots were significant to him because of the wet climate of his village and his lack of adequate footwear, but even so, they were more than simply a pair of shoes. They were an agent of life-changing opportunities and an inspiration for all he would do in years to come.

Later in his life, while living in the United States, Bistrian happened to be working in the retail store where Blake Mycoskie launched his first line of Toms shoes. After talking with Mycoskie and hearing more about his “one-for-one” business model, Bistrian decided to do something similar with rain boots. Despite his student loans and credit card debt, Bistrian started his company, Roma Boots, with the $5,000 in his savings account. He adopted Toms’ “one-for-one” model by donating a pair of boots to an impoverished child for every pair sold. However, he also took this redemptive aspect a step farther by using Roma Boots to support schools in impoverished villages by donating funds and reading materials. Bistrian recognized that in order to eliminate poverty, children needed more than a good pair of shoes. They also needed a good education that would empower and encourage them to do great things with their lives.

I think Samuel Bistrian is an incredible example of an entrepreneur who not only created a successful business, but also touched the lives of thousands of children in the process. He focused on his vision and not his circumstance. Though he did not necessarily have the capital and support that he needed at the time when he started his business, he sacrificed his own resources and personally took on the risk because he was determined to make an impact. His company’s motto, “give poverty the boot”, highlights the redemptive purpose of helping children overcome poverty. To this day, Roma Boots has been fighting poverty and empowering children in 26 different countries and donating over 100,000 pairs of rain boots!

Learn more at:

https://romaboots.com/

https://www.romabootspoverty.org/

1 Comment

Categories : Charity, Education, Fashion, Kids, Male Entrepreneurs, Redemptive Entrepreneurship, shoes, Social Entrepreneur, Social Impact

Warby Parker: Good eyewear, good outcome

Posted by densmorear17

· Friday, October 9th, 2020

· 2 Comments

Eyeglasses are no new invention. People have been using corrective lenses in some form for centuries. Stylish frames are no new invention either. People have been wearing (what they thought were) stylish frames for almost as long. But making the “designer” frames affordable and worth the cost is new. The founders of Warby Parker saw a problem: eyeglasses are too expensive. This became apparent when the team that would go on to found Warby Parker was on a backpacking trip; one of the members snagged his glasses on his pack causing them to break, and because of the cost spent the first semester of grad-school without badly needed glasses. The others had had similar though less dramatic experiences, and decided to do something about it.

What they realized is that the eyeglasses market occupied almost entirely by one company. Because this company had a virtual monopoly, they could charge sometimes outrageous and almost always inflated prices. Warby Parker was conceived to offer consumers an alternative. Warby Parker designs in-house, interacts directly with customers, and avoids traditional channels. This allows them to create better eyeglasses (since they interface with customers directly and have a finger on the pulse of the market) for cheaper (because they have more control over their costs and savings).

Their belief is that everyone has the right to see. While there are about a billion people globally without access to glasses, 15% of the world cannot effectively work or learn due simply to bad eyesight. Warby Parker wants to change that, and they’re moving towards this goal by ensuring that for every pair of Warby Parker glasses purchased, another pair is given to someone who would not otherwise have access.

What’s interesting about this brand is the sort of social-enterprise-commercial-enterprise-hybrid that it takes on. Warby Parker is not a non-profit, but they’re not a “for-profit” either; they seem to tread the line between the two in the sense that they take profit, but they don’t exist for the purpose of it and they’re not particularly motivated by it. Instead, they’re “for-good”, with profits simply happening on the side.

You can learn more about Warby Parker (or shop their products) at their website.

2 Comments

Categories : Apparel/Accessories, Fashion

Habits365

Posted by flennikenjj18

· Wednesday, October 7th, 2020

· No Comments

Most high-school seniors tend to worry more about their college decision and finishing out their high school career strong. However, if your name is Eli Zied you are more worried about managing life as a high schooler on top of running your constantly growing apparel business. At the age of 17 Eli started Habits365 which is a lifestyle apparel company built on the principle of encouraging good habits. His entrepreneurial and business genes stretch much further back. At the age of 12 he started reselling expensive sneakers to make some extra money and he quickly fell in love with fashion and apparel. As he fell in love with shoes he got into fashion and began to closely follow all the biggest fashion brands. Following these brands closely gave him an eye for style and what people were looking for. Eli surrounded himself with entrepreneurial minds and learned the ins and outs of the industry. Five years later he started his own brand and was able to apply all the knowledge he gained selling shoes to Habits365.

While reading about Eli I noticed a few traits that are common among entrepreneurs and some that were unique to him as an individual. The common traits he possesses are innovation, desire, ability to identify problems, and willingness to take risks. Starting an apparel brand in a saturated apparel market is extremely difficult but Eli possessed the necessary traits to not accept failure. Eli also has a few traits that make him unique. He possesses a deep desire to help other people and promote living a positive lifestyle. He did not start Habits365 because he wanted to make money and be rich. He started it to provide cool apparel that promotes people being the best version of themselves. He wants to help other people succeed by making clothing that gives them confidence. Eli started a commercial enterprise with clear social value.

No Comments

Categories : Apparel/Accessories, Clothing, College, Fashion, Healthy Lifestyle, Male Entrepreneurs

Gymshark- Ben Francis

Posted by Rachel Goetz

· Friday, October 2nd, 2020

· 5 Comments

Gymshark is a fitness and sports apparel brand founded in 2012. Ben Francis, the founder of the company, created this company with some of his high-school friends. He was only 19 years old when starting the company. He was a full-time college student and worked night shifts at a pizza shop. The money he earned helped him to start his company. Francis couldn’t find athletic apparel that he wouldn’t want to wear. He started making his own clothes after learning how to sew from his grandmother. He would work out of his parents’ garage and create around 10 clothing items a day. He created clothing pieces while earning a degree and working.

After two long years of hard work, he made over $320,000. He realized this company had potential and dropped out of college. After focusing on Gymshark full-time for eight years, he is about to make over $130 million in sales. Francis said the secret to his company’s success was “using social media influencers with large followings to wear the brand and spread the word online.”

Francis sold the company to Steve Hewitt, sportswear expert and Gymshark’s new CEO. Hewitt had experience in business and has helped the business grow, as well as their sales. Francis is still a major stakeholder in the company.

The three main values of Gymshark are family, progression, and vision. The family of Gymshark are athletes, artists, and visionaries. They are all around the world and all bring the visions of the company to life. Progression is making the products with a mindset of the future. Vision is bringing the ideas to life. All ideas are accepted.

I think it’s inspiring that Francis created the company at 19 years old. He found a way to balance college, work, and building a company. Francis shows us that we can achieve anything though hard work and determination.

https://www.dailymail.co.uk/news/article-6227737/Gymshark-owner-entrepreneur-Ben-Francis-26-Birmingham-tells-story.html

https://www.gymshark.com/pages/about-us

5 Comments

Categories : Apparel/Accessories, Athletics, Business, Fashion, Fitness, Uncategorized