Archive for Fashion – Page 8

Lauren Bush: FEEDing Millions

Lauren Bush, granddaughter of former President George W. Bush, was born in Denver, Colorado but was raised in Houston, Texas. She grew up in the spotlight, earning an internship with the NBC sitcom, Friends, and modeling. After graduating from Princeton University with a B.A. in anthropology and a certificate in photography, she signed with Elite Model Management. Although she loves modeling and fashion, her heart was pulling her in a different direction.

At the age of 26, Lauren Bush launched FEED Projects, which is a social enterprise. Emerging after Lauren traveled the world with World Food Programme, FEED believes what people choose to buy has the power to change the world. FEED offers everything from accessories to home goods, while working directly with artisans to provide sustainable lives for the partnership and families.

As of October of 2017, FEED Projects has donated over 100 million meals through their sales and fundraisers. Through her work with FEED, Lauren Bush was the first National Lady Godiva Honoree and in 2013, she accepted the Advocacy Award from the World of Children Awards. She was also named Fortune‘s 2009 Most Powerful Women Entrepreneurs, the 2010 Accessories Council Humanitarian Award, 2011 Stevie Award for Best Non-Profit Executive, and named Forbes’ 30 Under 30 Social Entrepreneurs.

Lauren Bush has impacted lives worldwide; she understood not only how to directly help feed hungry children worldwide, but how to create jobs for artisan individuals to provide an income for them and their families. She took two causes that she felt passionate about and figured out how to provide for both of them within one business.

Many young women looking to make a difference in this world can look to Lauren Bush. While incorporating her passion for fashion and feeding the hungry, she has helped to change the lives of many while being an inspiration for young, loving entrepreneurs everywhere.

Stitch Fix’s Katrina Lake: Reinventing the Fashion Industry

Like most entrepreneurs, Katrina Lake never saw herself as an entrepreneur or starting her own company. Katrina Lake is the founder and CEO of Stitch Fix, and is now one of the wealthiest female entrepreneurs in the country.

After graduating from Stanford University studying economics and pre-med, Katrina worked at a consulting firm, focusing on retail and hospitality, which had yet to reach the digital revolution era. She realized that consumers found buying clothes online difficult because they had to go through millions of options available and pinpoint exactly which item they liked and would work for them. Katrina took this to heart and really thought how she could ease online shopping for consumers. Consumers are mainly concerned about style and fit of their clothes. After consulting and working as a venture capitalist, Katrina wanted to work for a company that would be the future for retail, but she realized that it did not exist anywhere as no one successfully merged fashion with data usage. So in 2009, she attended Harvard Business School to pursue a master’s degree in entrepreneurship.

For a class project at Harvard Business School, she used her findings from her consulting job with the troubles consumers had buying clothes online. Katrina desired to bring a better shopping experience into homes of women who did not have time to shop around or have access to a wide range of fashion options. She felt that shopping was broken, and at the time, e-commerce was not an ideal way to shop. So she asked herself what consumers really wanted out of retail, and came up with a personalized shopping service that uses algorithms and recommendations from stylists to curate boxes of clothing and accessories that matches a customer’s style and fit preferences.

For a small fee, customers would receive semi regular shipments based on their size, tastes, and information pulled from social media accounts like Instagram and Pinterest. What they want to keep, they are charged for, and what they do not like, they could return. This would combine the personal shopping tips she got from her sister and a Netflix style e-commerce model. This is when Stitch Fix was created.

Stitch Fix officially launched in 2011, and has experienced significant growth with 2.7 million customers and more than $1 billion in revenue.  Katrina Lake was named number 55 on Forbes list of America’s Richest Self-Made Women. Today, Stitch Fix employs around 85 data scientists and more than 3,700 stylists. They have expanded their collection lines to not only women’s clothing, but men’s, kids, maternity, petite, plus size, and basics.

Through hard-work and innovation, Katrina Lake revolutionized the fashion industry through Stitch Fix. She was able to find a gap in online shopping and provide consumers with an easier and more convenient way to shop. Katrina introduced the market to personalized styling to the average customer, not just to the rich. Stitch Fix is reinventing the apparel industry and the way customers buy their clothes.

 

Find out how Stitch Fix started

 

 

Nine Line Apparel – Tyler Merritt

Nine Line Apparel is a patriotic clothing company based out of Savannah, Georgia.  It was created by now military vet, Tyler Merritt and his wife in 2012.  They started as a small t-shirt company based out of their garage while Tyler was still on active duty, deployed overseas.  His wife successfully managed the company for a little over a year and over that period of time, they expanded into a small house, and then purchased a storefront in 2014.  The company started gaining a lot of traction and over the next several years they made the decision to expand yet again.  In 2017, Nine Line Apparel opened the doors of their 60,000 sq. ft. facility outside of Savannah, Georgia, where they operate today.

Nine Line Apparel is dedicated to uniting Americans.  They are committed to their values which are stated on their website as:  1. Respect the flag and what it stands for.  2. Support the military, police, fire departments, and any other public service who have and continue to serve the United States honorably.  3. Being patriotic is not something to be ashamed of.

Nine Line Apparel, under the guidance and leadership of Tyler Merritt, is continually innovating to ensure they can stay profitable while still manufacturing their items in the U.S.  While it may not always maximize profits, they are committed to upholding their values and serving the American people.  They now carry numerous t-shirt designs and styles, sweatshirts, hats, jackets, accessories for dogs, a new women’s line featuring athletic wear, and many more patriotic apparel related items.  Tyler Merritt has built this company from the ground up and is now seeing incredible success with numerous interviews and bits being aired on Fox News, the brand being carried at large stores such as Cabela’s and Field and Stream, and countless online orders being placed every day.

Many of Nine Line Apparel’s employees are current and retired military, and they specifically seek to give jobs to former military members who are searching for jobs.  Tyler Merritt also created the Nine Line Foundation, which is a non-profit organization, partially funded by the profits of Nine Line Apparel, that is dedicated to meeting the special and financial needs of severely injured soldiers and their families.  Their latest project is building a Veterans Village, which will provide housing and training needed for homeless veterans to get back on their feet.  Tyler Merritt with his businesses has found a way to be both profitable and make a social impact without compromising his morals and values.  It is inspiring to see a company take a stand, stick to it, and even with a considerable amount of backlash, still be successful.

https://www.ninelineapparel.com/pages/about-us

https://ninelinefoundation.org/about-us/

 

Kickz

Benjamin Kapelushnik

Kapelushnik has been called Ben “kickz” Kapelushnik, the “Sneaker Don”, the sneaker plug, and a teen entrepreneur who is changing the world. His customers include D.J. Khalid and other high profile celebrities. Kapelushnik works with brands including Yeezy and Air Jordans before they are open to the public market. He is able to glean a 40 percent profit margin from each sale.

Sneakerdon.com Beginning

Kapelushnik began selling sneakers when he was in fourth grade. He said his parents did not want to fund his hobby of collecting sneakers. After he realized all the kids at school wanted his shoes he began reselling shoes already on market to his classmates in order to make a small profit. It took Kapelushnik years before he was able to build sneakerdon.com to the one million dollar profit it reached this year. He said his father had a hard time wrapping his mind around the concept of buying shoes for eight hundred dollars, wearing them for a small period of time, and being able to resell them for more. His mom on the other hand has encouraged him to chase his dreams, even if she did not quite understand the process.

Benjamin Kapelushnik’s Future Plans

Kapelushnik wants to open stores and chains to go along with the website business he already manages. He wants to become bigger and better at his job. Kapelushnik plans on furthering his education at a college institution, even though he already runs a successful business as a sixteen year old.

My Thoughts

Although I may share more of Benjamin’s father’s attitude towards the idea, I think the sneaker business is growing. If Kapelushnik continues to make connections and improvements I believe there will be almost no limit to the success he will have in his industry. I wish him well in his future endeavors, and I will keep my eyes peeled for his guest appearances on celebrity snap chats.

 

A Whale of a Story — Vineyard Vines

Image result for vineyard vines logo

Shep and Ian Murray, CEOs and brothers (as they like to be called) created the now iconic clothing brand Vineyard Vines. The two brothers were working for in Manhattan in 1998 when they both decided to quit the corporate life to pursue their dream of living the good life hence their slogan “Every Day Should Feel This Good.” They say their story began with the reminiscence of their childhood on Martha’s Vineyard. Before quitting their jobs in NYC they signed up for as many credit cards as they both could (and used their health plan just as much, they like to say). With their credit cards they used all they could to personally finance their dream of living the good life.

July, 1999 the two brother began selling their ties off their old boat and out of backpack on Martha’s Vineyard. That summer saw the largest growth their new company Vineyard Vines (VV) had ever seen. By the end of the season VV moved to a small office on the island. By 2004, the Murray brothers’ company grew to multiple boutique shops along the East Coast. Between their expansion in ’04 and ’07 the new company’s revenue tripled. And, in 2015, VV christened its new 91,000 sq. ft. headquarters in Stamford, CT.

The story of the Murray brothers and Vineyard Vines goes to show that investing in yourself without a safety net is always the best motivator for any entrepreneur. Risk it all to get the best reward because “Everyday Should Feel This Good.”

Feel Good – The Elephant Pants

The Elephant Pants’ customers are encouraged to “feel good—” both about the ethical value of their purchase and while wearing their comfortable new elephant pants.

https://www.instagram.com/p/Bpm-ihllz2X/

Even the simplest of businesses requires the establishment of excellent marketing tactics and customer communication to succeed. The Elephant Pants is yet another fair-trade business organization focused around giving back. Their primary product, lightweight bohemian pants available in a variety of elephant-inspired patterns, mimics the harem-style pants popular in Thailand while drawing attention to the endangered species of elephants living there.

The Elephant Pants actively acts their mission, manufacturing their harem pants ethically in a factory in Thailand, which additionally provides profitable jobs to some of the local people there. For every pair of pants sold, $1 is donated to elephant protection through the business’s partnership with the International Elephant Foundation. Thanks to the founders’ conscious emphasis on marketing, these numbers are soaring, surpassing $184,000 in donations.

Nathan Coleman, founder and CEO of The Elephant Pants, recognized the significance of marketing within the success of a business from the beginning. Although modeling a business around a mission is mildly effective, nothing can replace consumer-conscious marketing in the design of a product. It’s great to promote a message of benevolence and fair trade, but business success requires more.

From the beginning, e-mail subscribers to the business are made to feel like part of the “phamily” with a charming welcome message, closed by the business’s consistent slogan- “Save Elephants, Feel Good.”

“Not every consumer is in the same stage within their buying cycle so the same message will not work on everyone. We think about what the consumer has done or not done to segment them into a specific group so we can curate the message that they will receive.” – Nathan Coleman, founder/CEO of the elephant pants.

The Elephant Pants has done their homework well, garnering product reviews and utilizing various strategies for gaining returning customers.

https://www.instagram.com/p/Bpkv8fFAbwl/

And of course, passion for elephant welfare is truly what keeps this business’s heart pounding. “Elephants are extremely intelligent and emotional animals. They live in family units and even mourn when family members pass away. It’s a shame that they are killed for their ivory just to supply collectibles or supposed medicines. Our philosophy is that the only one who needs ivory is an elephant, and with that we do our best to give elephants a voice.”

Thrifting Her Way Into a Successful Business

Susan Gregg-Koger, a CMU alum, is the CEO and co-founder of Modcloth.com. She began this business over 15 years ago in 2002 by collecting and selling vintage clothing online. This company all started the summer before her freshman year of college, as a way to support her passion for thrifting. Here we see the idea of how one can use their passion to start a unique business.

Throughout college, Susan continued to develop her website and process orders. This requires a lot of discipline and hard work, 2 qualities of a good entrepreneur. Her current husband/boyfriend at the time really helped transform the business by enhancing her website. Modcloth.com grew tremendously over the past several years. In fact, now the site has over 300 designers, creating unique clothing. The business has reached $100 million in annual sales.

In an interview, Susan and her husband discussed the difficulties of being an entrepreneur. From their experience, they learned that it is important to try or test new ideas before committing to them. For example, when they decided to expand from 2 to 3 cities, they didn’t realize how expensive and complicated things would get. However, they learned from their mistakes and made things work. It is important to understand that entrepreneurs will experience obstacles and hard times that they have to overcome.

Website

Never fully dressed without … a Bow Tie

Attention all men, I have a question for you. Have you ever felt like your personality has been restricted by the professional clothes you wear? When it is the time to suit up, do you feel like you look like every other man putting on a suit? I would like to introduce to you Moziah Bridges, the designer of Mo’s Bows.

Moziah had always appreciated good taste in clothing, even at a young age. Before he was 10 years old he would casually wear a suit and tie around his neighborhood. He found the uniqueness of suits alluring, though Moziah wasn’t completely satisfied. He could never find the right tie, or bow tie to match his outfit. He went to his grandmother, learned how to sew, and that led to the beginning of Mo’s Bows.

Mo’s Bows is a company that designs any bow tie in whatever fabric, color, style you would like. He has made over $700,000 in sales, appeared on the famous Shark Tank, and signed onto a one year contract with the NBA to make specialized bow ties for basketball teams.

Mo’s Bows Website

Moziah has demonstrated true qualities of an entrepreneur, or a ‘kidpreneur’. He started with something he was passionate about and found a pain that he wasn’t comfortable with. He then moved to the next step and sought out a solution for that pain. Moziah then shared what he cared. He was determined to make an impact on the world. Moziah has mentioned of

I am inspired to find what makes me smile and learn to make it better. I especially liked how big Moziah’s idea grew. I do not think the goal was to be known worldwide, but look how far a nine year old boy can go.

Are You Kidding?

Are You Kidding® is a sock company started by two young entrepreneurial brothers. Brandon and Sebastian have begun living out their passion at an astonishingly young age of 10(Sebastian) and 12 years old(Brandon).  Sebastian serves as the C.E.O. and designer for Are You Kidding® and Brandon is Director of Sales. The Martinez brothers share a desire to stand out and look cool to the rest of the world and are currently helping others who have a similar goal. Through their endeavor they have created a small business through which they share their fun designs and can raise money for various charities. Since starting the company, the Martinez brothers have managed to partner with  Autism Speaks, American Cancer Society, Special Olympics Florida, Big Brothers Big Sisters of Miami, and The Live Like Bella Foundation to name a few. These young men have showed remarkable initiative and drive through their entrepreneurial efforts and are making an impact in their community.

Are You Kidding Socks

Source: https://areyoukiddingsocks.com/pages/how-we-give

Luv AJ Leading in Social Media Marketing

Most people think innovation as a quality only new businesses or new products require. However, one entrepreneur showed that innovation is important of all areas of business. Amanda Thomas, founder of the Luv AJ Jewelry Line, demonstrated innovation not only in her product but in how she marketed it.

Image result for amanda thomas luv ajThomas created her jewelry line in 2005 when she was 16 years old, her after school obsession becoming a profitable business with unique accessories. While at Fred Segal, she randomly met a buyer who wanted her jewelry in all of their stores around the country. That was the first step for Luv AJ on the road of becoming a global empire. A student under famous designers such as Rachel Pally, Christina Ehrlich, and Estee Stanley, Thomas learned how to best create unique jewelry that appeals to lots of different crowds. Now, Luv AJ has boutiques all over the country and the jewelry is popular with a lot of celebrities. People like Beyoncé, Bella Hadid, Kylie Jenner, Emily Ratajkowski, and Emma Roberts all praise Luv AJ and the unique heavy chains and spikes unique to that line.

While Luv AJ demonstrates tons of unique innovation, it’s Thomas’ intense marketing work Image result for amanda thomas luv ajthat really shows an entrepreneurial mind. Forbes describes Thomas as a “digital native”, manipulating social media trends to bring her designs and products to the forefront of the market. From the start, Thomas used Instagram to immerse her brand in the world. She uses her talent for design to create an amazing Instagram page for her products that visual appealing. “Our Instagram grid is a mix of close up shots of ears, necks, and hands, lookbook and campaign imagery, photos of influencers and celebrities wearing the jewelry, and flat lays,” she says.

Thomas knows what an amazing platform social media is for marketing. Her unique photos and advertisements have vastly increased Luv AJ’s marketing reach. However, Thomas doesn’t stop there. She has worked hard to use different influential people to promote her product online, like models, singers, actresses, and so on. To best describe her innovative method of advertisement, she says, “Each season, we work with over 200 girls with a wide range of followers, and we gift them jewelry in exchange for a post and tag. With their tags, we get our product in front of new audiences with every single post.” Thomas isn’t picky about the number of followers or how popular the influencer is. She believes that someone with 50k followers opens up markets the same amount as one with 500k followers.

Image result for luv aj beyonceThomas’ innovation with social media marketing and networking has paid off, big time. Yet she doesn’t rest on her success. She continues to build new relationships to increase her reach. Sometimes she directly messages influences to build a relationship, sometimes she gets referrals from others she’s worked with. Either way, she strives to create partnerships with new people to open up new markets. With products at $100 or lower, her line is spiking in popularity.

Thomas continues to innovate with her online presence to make buying even easier. “First, every single image we post is tagged to a product that is directly synced to our Shopify store. You can click-to-buy on a post and checkout on your mobile device. The second way is through the “Link in Bio” which leads you to our SHOP ALL collection. The third way you is through the app Four Sixty which makes our Instagram feed shoppable on our e-commerce store. Other tools we use that add efficiency are PlanolyVSCO, and Repost,” she says. Clearly these tools are working, as Luv AJ’s global empire expands and Thomas brings her unique jewelry to more markets. That’s true innovation: not only creating a new product but new ways of selling it.