Archive for Female Empowerment – Page 2

Trisha Prabhu: ReThink-ing Online Hate

Trisha Prabhu is a 21-year-old social entrepreneur and the founder of ReThink, a patented technology that detects and stops online hate. In the fall of 2013, Trisha, then only 13 years old, read the shocking story of Rebecca Sedwick’s suicide. Rebecca, after being cyberbullied for over a year and a half, took her own life at only 12 years old. As a victim of bullying herself, Trisha felt heartbroken and horrified. In that moment, she decided to no longer be a bystander and created ReThink, which detects online hate at the source before bullying occurs.

Trisha has received worldwide acclaim for her endeavors. In 2016, former President Barack Obama invited to Trisha to the Global Entrepreneurship Summit to share her story with other entrepreneurs. ReThink also made an appearance on Shark Tank, and not long after, Trisha received the prestigious Elevate Prize, as well as an Adrian Cheng Fellowship at Harvard. Trisha is the youngest honoree named to this year’s Forbes’ 30 Under 30 Social Impact list.

To date, Trisha has spread the message of ReThink to over 30 cities in 3 languages. Trisha is also an avid supporter of empowering women in the entrepreneurial community. Whether volunteering her time to teach young women how to code or finding ways to bridge the diversity gap in entrepreneurship, Trisha is inspiring a generation of fierce young women to tackle the world’s most important issues.

Check out Trisha’s TED Talk below!

Mikaila Ulmer: Founder of “Me & the Bees” Lemonade

Mikaila Ulmer is a 17-year-old girl who started her own lemonade business at a very young age. The business idea started after young Mikaila got stung by a bee and wanted to learn more about bees to overcome her fear of them.  At age 4, she started a business by creating a very small lemonade stand. Very quickly, this turned into the business “Me & the Bees” as a result.

Mikaila is widely successful, at just age 9, she struck an $11 million distribution deal with US supermarket giants Whole Foods Market. Mikaila has also been invited to the White House twice, featured on Good Morning America, NBC News, Forbes Magazine, and Time Magazine for her entrepreneurial success. Mikaila is very busy; she juggles school, her business, and public speaking. The unique thing about her business is that 10% of her brand’s proceeds are donated to bee conservation charities. It is amazing how she used a challenge of hers (getting stung by a bee) to learn more about it and start up a profitable and charitable business.

Mikaila’s lemonade recipe is unique because it comes from her great Grandmother Helen’s flaxseed lemonade. It is fresh-squeezed, and each bottle is made with care. Her family has a huge part in helping her business thrive. As an extension to her business, Mikaila has created a “Bee-to-Z guide” for young entrepreneurs. Here, young entrepreneurs can find inspiration, business tips, and more to make their big ideas come to life. A very inspirational quote from Mikaila reads, “My generation—we’re the future,” Mikaila says. “When we grow up, we’re going to be the people who are the presidents and the leaders of the world. […]  If we start at a young age making a difference, donating back, giving back, when we grow up we can do that on a larger scale.” Mikaila’s business proves that, just like the bees, you are never too small to make a difference.

The 9 Most Successful Teen Entrepreneurs in the World (careeraddict.com)

Mikaila Ulmer of Me & the Bees Lemonade | Microsoft In Culture

Me and the Bees – Mikaila Ulmer

Mikaila Ulmer isn’t just a typical young entrepreneur struck by a great idea, she was stung by one!

See the source image
When Mikaila was just 4 years old, she was stung by two bees within just one week! Finding it strange and interesting, Mikaila began to do tons of research on her own about everything related to bees. While Mikaila was in the middle of her fascinating research on bees, her parents had received an old 1940s cookbook from her grandma which contained many old traditional recipes. Around this time Mikaila was also encouraged by her family to try out for young business competitions in their area.
Thinking of possible inventions in her environment, Mikaila learned about how dangerously endangered bees have become over the years in America and was interested in making a product that could support them. So, after finding a small flax seed lemonade recipe in the old 1940s cookbook, Makaila decided to substitute the unhealthy sugar in the lemonade with all-natural honey from local beekeepers to support bee conservationists. Ever since then, Mikaila’s lemonade business, now called “Be Sweet” (Changed later to “Me and The Bees” due to copyright disputes), has skyrocketed and she was even featured on the famous tv show “Shark Tank”!

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Mikaila’s company had started small ten years ago but has grown exponentially by then. Mikaila’s products can even be found in several select retailers and restaurants and is increasing that number almost every year.

Mikaila has also written a book that released in August of 2020 called “Bee Fearless, Dream Like a Kid”, that documents her experience as a young entrepreneur and gives tips to future entrepreneurs like herself.

Mikaila’s story is very inspiring and gives a look at how most good ideas or inventions could come from something you are very passionate about.

Or an old cookbook.

 

Sources:

Mikaila Ulmer of Me & the Bees Lemonade | Microsoft In Culture

Meet Mikaila: CEO, entrepreneur and bee conservationist – YouTube

BeeSweet Lemonade Featured on CBS This Morning News – YouTube

Our Sweet Story – Me & the Bees Lemonade (meandthebees.com)

Teen Entrepreneur Mikaila Ulmer Turned Saving the Bees into a Multi-Million Dollar Empire – Capitalism.com

Culture of Life-COL1972

Culture of Life 1972 is an online boutique that was created for the sole reason that there werenot clothing companies supporting the “values of life” that the family that started the company wanted supported.  COL1972 for short, is a self described risk taking and faith based company, started in Pennsylvania.  The 1972 part of the company’s name is to honor the last year that every baby had the right to life.  They donate to many places that support their values including places like pregnancy centers.  COL1972 produces high quality women’s clothing and accessories that support and fund important causes to the company.  They are strongly against abortion, hence the name, so that is a cause that they donate a lot of money to.  Their clothes are high quality and fashionable which appeals to a broad market, even if the customer does not specifically support the companies causes, they may still want the clothing and accessories just because they like them.  I believe that COL1972 is a great example of not remaking the wheel and coming up with something completely new, they just made it better and created a niche.  The market for clothing companies, or companies in general for that matter that support causes that the consumer themselves is interested in supporting is nothing new.  COL1972 just happened to tap into a set of customers that had to my knowledge, never been appealed to before in this way.

Catherine Cooke: myYearbook

Another relevant entrepreneur for students is Catherine Cook, creator of myYearbook, a free interactive online yearbook. At the age of fifteen Catherine and her seventeen-year-old brother Dave came up with the idea to be able to interact with more fellow students online. They quickly got their first investor from their web designer older brother and set to work. Soon after building their website, they combined with a user generated quiz site to garner many more interactions.

As they grew, Catherine’s business encountered some pivots as she tried to figure out what would work and what would not. At some points potential investors would want her to move headquarters or determine ad space. Ultimately, she stayed true to her business and vision and it paid off. MyYearbook.com was ranked one of the most popular sites for middle school and high school students in 2006. As her business grew, it attracted nicer advertisers like Disney and Neutrogena.

While she put time into growing it, as was a struggle for many school age entrepreneurs, school and grades started to suffer. Because being in the heart of her target market and being able to optimize her website with direct input and feedback made myYearbook more user friendly, it also became very overwhelming when trying to balance work and school. Later in her high school career Catherine found herself having to skip classes to work.

Yet through every obstacle and inconvenience, starting when she was just fifteen years old, Catherine Cook’s myYearbook has carved itself a niche for high schoolers and grown to 3 million members.

Cook kept up her business all throughout college, after which she sold myYearbook. She remains a partner however, working full time for the business. Catherine Cooke has become a very well-known entrepreneur, inspiring many young people to not let their age keep them from pursuing their big ideas.

Fit + Faith

Fit+Faith International - Christian Women Getting Healthy & Honoring GodThroughout this semester in ENTR 101, Dr. Sweet has talked about the different ways to integrate our faith into what we are passionate about.  Whether it’s sports, music, art, etc., there are plenty of ways to combine the Christian faith with a business.  Dr. Melody is an inspiring young entrepreneur who did just that.  Originally, Dr. Melody was a doctor of physical therapy and then acquired skills in coaching and mentoring as a health and life coach.  She was inspired to combine these skills with her passion for her faith to encourage physical, mental, and spiritual health.  About - Fit+Faith International

From this inspiration, Dr. Melody founded Fit + Faith International.  The mission of this organization is to “empower and equip God’s Daughters in growing in their health, faith and life to blossom into who He created them to be.”  Dr. Melody saw herself struggling with prioritizing physical health in the busyness of life and wanted to help herself as well as other women.  She is passionate about encouraging women in a way that is helpful, biblical, and loving.

Her organization offers several different services and tips for healthy living. Dr. Melody runs a podcast called, “The Healthy Christian Women Podcast.”  Additionally, she has spoken at different events and holds a Breakthrough program.  There are also meal and exercise plans posted on her website.

I think that this is a really unique way to combine talents with passion!  Dr. Melody is clearly a qualified individual who genuinely wants to encourage women to be the best versions of themselves.  Also, Fit + Faith has a blog that really dives into the tough, difficult topics.  Dr. Melody talks about how to be truly healthy – not just working for an “ideal” body.  I really appreciate the inclusivity of this organization, and I think that its mission to encourage women in truth and love is really great.

The Social Shells

In 2015 Nadine, from Switzerland, was working a 9 to 5 desk job feeling completely miserable. At the same time, she was just finishing her undergrad—but to Nadine this felt pointless. What exactly was she studying and working towards? To work longer and harder hours at a different desk job that she would not enjoy? This is why Nadine made a change.

A week after completing her undergrad, Nadine decided to take off and travel for a few months where she eventually landed in Bali. Her family urged her to come back to Switzerland to continue living “real life” and get a steady job. In Bali, she saw others working completely from their computers and creating their own working schedules, so Nadine starting searching for ways she could do the same!

With her determination, Nadine started building her own social media management business. She took online classes, read countless books, reached out to many people to network, and learned how to create a successful brand. As she started gaining clients, her business grew—she began making more money than she had at her 9 to 5 job! Nadine was able to work around her own schedule and continue to travel, all while doing something she was truly passionate about!

Now, Nadine still works as a social media manager, but she also teaches other women how to do the same through her mentorship program, The Social Shells. Because Nadine had to start her business from scratch without any sort of mentor, she created the Social Shells in order to help others who are in the same position that she once was a few years ago.

“I believe in community over competition and want to help as many women as possible to live their dream life! Instead of making the same mistakes as I did, you can take the shortcut and learn the direct path to freedom!”

Nadine continues to grow her business all while living her absolute dream life!

Anna Sitar: A Brand of Positive Encouragement

 

Anna Sitar is a social media influencer who’s main focus is to spread positivity and joy. She is active on YouTube, Instagram, and TikTok, and has a website to sell some merchandise like t-shirts and sweatshirts with quotes specific to her personal brand on them. Not quite an influencer, Anna still manages to pull many viewers through her wholesome content. She recommends different brands all the time, and is real about her experiences with her followers.

Her big debut came with her Poland travel blog that she posted on YouTube. Then, once TikTok became popular in the States, Anna started a TikTok account. Her content shows that she is a good-natured, encouraging, kind, and humorous person. Two catch phrases Anna is known for are: “I don’t want it” and “get with it.” Either one is a common phrase in her TikToks.

Although Anna does not have a lot of products to sell and grow as a business, she is cultivating a brand that reaches much further than products. Her clean content and positive outlook help her followers believe in the good that is in the world. Anna Sitar is an encouragement all around, and her entrepreneurial mindset is taking her places.

Her website states her philosophy quite simply: “There is no such thing as an unrealistic standard. This brand represents the fighters, the lovers, and the humans who know what they want, and will not rest until it is achieved. If you don’t believe in us, we don’t want it.” It’s an honest and beautiful brand that can cheer anyone up.

 

https://www.annaxsitar.com/

https://www.youtube.com/c/annasitar/featured

Ipsy- Beauty Subscription Service

Michelle Phan is an American makeup artist, blogger, and entrepreneur. She created a YouTube channel in 2006, being named the “Beyoncé of the beauty-vlogging world”. She was one of the first vloggers to “gain a mass audience” with 8.8 million subscribers. In 2012, she founded Ipsy, a beauty subscription service. Ipsy is a monthly subscription service that sends 5 deluxe-sized beauty products to you. You take a two-minute quiz based on preferences on brands and products, and pay $12 a month for the “glam bag”.

Phan said the reason she created Ipsy was to “disrupt the beauty industry”. She knew YouTube would become very successful for beauty vloggers and wanted to build her brand after creating a channel. Ipsy’s competition was BirchBox and Dollar Shave Club, but Ipsy specialized in “glam bags”. Ipsy is a platform to for people to express their beauty, inner and outer. She said, “makeup is not a mask that covers up your beauty, it’s a weapon that helps you express who you are from the inside.”

A few years after creating Ipsy, Michelle Phan left the company and named Marcelo Camberos the CEO. Within the first six months of launching the website, Ipsy reached profitability. In 2019, Ipsy made over $500 million in revenue and has millions of people buying their “glam bags”. Ipsy includes makeup tutorials, customer reviews, celebrity content, and personalization quizzes. In 2020, Ipsy has over three million subscribers and continues to grow. The reason subscribers continue to buy products from Ipsy is because of their community, individualism, and empowerment. Ipsy builds a strong community to inspire and encourage customers to be creative and feel beautiful. They also celebrate the individual and what makes them unique. Finally, Ipsy empowers their customers by helping customers’ build their brand and express themselves.

Today, people want to feel beautiful with or without makeup. They also want to feel empowered and trust companies’ to help them feel that way. I think that’s why many customers trust Ipsy and continue to buy their products.

https://www.forbes.com/sites/natalierobehmed/2015/10/05/how-michelle-phan-built-a-500-million-company/?sh=6414740d8c4a

https://www.investopedia.com/articles/personal-finance/020316/ipsy-review-it-worth-it.asp

https://www.ipsy.com/about

Tara Gentile – What Works Podcast

Tara Gentile became an entrepreneur as a young adult. Tara was working in a corporate job when the opportunity arose for her to be considered for a promotion. She had been working hard for this promotion, but was overlooked due to being nine months pregnant. Tara then left this job when her daughter was 6 months old in order to start a Podcast and online community called What Works?

Tara speaks mainly to women in business through her platforms in order to address common business questions. She brings in a variety of guest speakers to bounce ideas off of and create an open dialogue. The topics on her popular Podcast range from hiring and HR practices to marketing and advertising and its effects on target markets. She does not shy away from controversial business topics when speaking on her Podcast. Tara intentionally seeks out various perspectives in order to form unconventional and innovate strategies.

I believe that it is inspiring to look to women like Tara Gentile. She took an unfortunate trial that she had to face in her life as a professional businesswoman, and used it in order to empower other women like her in similar positions. She clearly used a entrepreneurial mindset when being faced with this problem and than building her business to address this identified need.