Archive for Female Empowerment – Page 3

Lauren Bush of FEED

Lauren Bush is granddaughter of former U.S. President George W. Bush. Yet, she chose to impact the world in a different way than pursuing politics. At 23 years old Lauren Bush started the FEED Project.

A formal model and fashion guru, Bush founded the company in order to combine fashion and philanthropy. The company was one of the first to be an impact-driven lifestyle brand. They create products that help feed children across the world. Every product that is purchased, a margin of the profit is used to provide meals to schoolchildren. The labels on all FEED products equals how many school meals the customer’s purchase will provide. This was different than any other donation-based product in the past, since the number was much more impactful to customers than stating that a certain percentage will be contributed.

The brand is partnered with the U.N. in order to fulfil the meal-giving portion of the business. While these types of social impact businesses are now fairly common, in 2007 when FEED was first introduced it was a new idea. Bush is an important young entrepreneur to learn about because she found a way to bring together her interests in a unique way that leads to social impact.

The Founder of ‘Modern Picnic’

Ali Kaminetsky came up with the idea for her business, Modern Picnic, only a couple weeks after graduating from Lehigh University in 2016. Modern Picnic sells lunch boxes that are not only features practical features such as insulated interiors, but also is fashionable.

Ali says the idea for a fashionable high quality lunch box line came after moving to New York City and starting a job in retail. She realized that bringing her lunch to work every day was faster, cheaper, and healthier than buying food every day. Yet, only a week after being in her new job she saw a gap in the lunch box market. As a business professionals, she didn’t have a good option as to what to pack her lunch in. Carrying a plastic bags was not professional for the work setting and most lunch boxes on the market were designed with child-like patterns to appeal to children taking lunches to school. Ali realized that professional adults could use a high-quality, practical lunch box that was still sleek and stylish.

She chose to leave her traditional job behind after a few months in order to ensure that her new business would be a success. Her business, Modern Picnic, has grown exponentially and proved to be very successful. Since the start of the business Ali has expanded the business model by incorporating a goal of sustainability. Each of the products is made with sustainability in mind and every product that features leather material is vegan. Ali clearly shows her entrepreneurial skills by her identification of the problem and taking a risk to pursue solving it. She took an existing product that had not been redesigned for a long time (the lunch box) and put her own twist on it in order to penetrate an existing market (the working professional).

Sustainable Fashion Search Engine

Project CECE

In 2016, sisters Melissa and Marcella Wijngaarden founded Project Cece a tech and fashion startup. They saw the struggle of finding sustainable clothing in a world of ever-changing fashion. A study found that only 1% of all clothing is produced under fair working conditions. These fast fashion trends are polluting the world and resulting in large amounts of CO2 emissions.  While thrift stores exist and support the recycling of clothes, they saw a need for an online shop that collected the offerings at one convenient shop. They believed sustainable fashion should be easy and fun to find while erasing the stigma against sustainable fashion. Recycled clothes need to be the new fashion normal.

How does it work?

The website organizes clothes based on brands so you can shop over 300 brands and stores all of which are sustainable fashion for the environment. Their website is able to support sustainable brands and retailers both small and large names. These brands are working to force the fashion industry to make a change. With each clothing item, ethics and sustainability is provided. Filters also exist to shop on sustainability labels such as vegan, fair trade, good cause, environmentally friendly, or locally produced.

Found Success

Project CECE has received over 50,000 in student investment funds and student-run venture capital funds. Founded in the Netherlands, the sisters have been able to grow their startup into Germany and the United Kingdom. As they continue to expand their brands and shipping locations they will find more success. Their biggest goal is to make a change in the fashion industry and with every clothing item sold they are helping sustainable brands and taking business from brands that provide unfair work conditions and wages.

Savannah Britt: Youngest Magazine Publisher in the World

At 9 years old, Savannah Britt had her first job: a paid public writer for children’s book reviews for The Kitchen Table News, a local New Jersey newspaper. She loved to write and was gifted in her writing skills that a newspaper hired a 9 year old. The publication then went out of business, leaving Savannah unemployed. She was determined to develop her own voice through writing, so she decided to start her own magazine. She was very intrigued by the industry, and one day decided to make her own magazine that features things that real teens want and need.

At 11 years old, Savannah founded Girlpez, a online and print publication focused on fashion, beauty, and self-empowerment for teen girls. Girlpez quickly gained attraction and rose Savannah to fame. It caught the attention of Teen Vogue’s then editor-in-chief, Amy Astley, who named Savannah as the “Youngest Magazine Publisher in the World.” Savannah wrote and covered everything from celebrity interviews to front row coverage at New York Fashion Week. She wanted her magazine to have the ‘it’ factor. Following the online site, Girlpez then became a hard copy magazine.

After years of running her magazine, Savannah switched gears and ventured off to college at Rutgers University. With experience in magazine publishing, she found interest in communications which led her to public relations. In her freshman dorm room, she started her own PR firm, Brittprint. She became a serious networker, which has made her into a popular PR socialite. She has worked with big celebrity names and her firm specializes in brand management, marketing, content creation, and PR specifically with clients in the fashion, lifestyle, and entertainment industries.

Savannah capitalizes on her unique PR approach, veering from traditional mediums and zooming in on strategic communication through creative conceptualizing and vast powerful relationships across the globe. Through her roles in the magazine and PR firm, she is constantly redefining social visibility.

 

 

 

Shawn Johnson East

Shawn Johnson East has accomplished a lifetime of achievements that include 4 Olympic medals, two New York Times best-selling books, starting a business, a career in broadcast, and winning ABC’s Dancing with the Stars.

After her gymnastics career, Shawn decided to focus on herself and her passions. She wrote 2 books, Shawn Johnson, Olympic Champion: Stories Behind the Smile and Winning Balance: What I’ve Learned So Far About Love, Faith and Living Your Dreams and became a philanthropist. In these books, she focused on her life and journey in the Olympics and how her intense training affected her personally and physically.

Her books led her to be the co-founder of The Body Department, a website dedicated to helping women accept and openly talk about self-image, health, wellness, and fitness. She realized that her entrepreneurial goal was to reach women that experienced and struggled with the same things she went through during and post Olympics.

She married her husband and NFL player, Andrew East, in 2016. Both Shawn and Andrew started a YouTube channel where they share about their everyday lives and Shawn’s Olympic journey. In 2018, Shawn launched her own fitness brand geared for women called Fyt. Fyt Life is all about positivity since she was constantly striving for perfection during her gymnastics career and got tired of it. She wanted women to have a real platform where they could feel safe and motivated. In 2019, Andrew and Shawn just launched their clothing line, The East Fam, which inspires people to use the influence they have in their daily life for good and to live an authentic life full of love, faith, and joy. They define this as FAMe, per the name of the clothing line.

Shawn has done a great job of sharing her struggles and her story with the world so her experiences can help others. Through her accomplishments and entrepreneurial journey, she was able to get to her goal of reaching women. Shawn recognized that there was a window of opportunity for her to share her story with others, and she did it very well and impacted so many women.

BeaYOUtiful

BeaYOUtiful is a homemade bath bomb business that was started by 12-year-old Hannah Grace. This business focuses on combining Hannah’s favorite health and beauty stores and using more natural ingredients. Hannah’s dad, Kenneth, always believed that she would become an entrepreneur someday. Her innovative spirit and eye for creativity is something that she showcased as a young child and still exemplifies today. In January 2016, she began making her first bath bombs and posted videos of her new bath bombs on YouTube. Hannah then partnered with a local gift shop and began selling her BeaYOUtiful bath bombs. She doesn’t need to pay to have her products sold in the local gift shop but does need to split the profits of the bath bombs sold between the gift shop and herself. Hannah’s family is very involved in the bath bomb business. Kenneth help build Hannah’s website and when Hannah is at cheer-leading or gymnastic practice, her family helpings with packaging, molding, and labeling.

Hannah recently partnered with 546 Apparel. This unique company aims to spread awareness about invisible illness such a Lupus, Endometriosis, Poly-cystic Ovary Syndrome, and Type 1 Diabetes. This partnership allows those that are suffering from invisible illnesses to be encouraged by apparel as well as BeaYOUtiful bath bombs. Hannah also donates 20.00% of every BeaYOUtiful purchase to the Juvenile Diabetes Research Fund. This organization is impactful to Hannah and her family because she was diagnosed with Type 1 Diabetes as an infant. No one in Hannah’s immediate family has a business background but they are learning together. Hannah’s dad also reminds her to identify her priorities and establish a healthy work life balance as an entrepreneur. He often offers Hannah the option to take a break or leave the business, but she declines the offer due to her passion of creating, manufacturing, and producing bath bombs that directly impact people’s lives.

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Sundara

Erin Zakis is the founder of Sundara, a company that recycles used bars of soap from hotels and redistributes them to people in India, Uganda, and Myanmar. This year she began expanding the company to Haiti and Jordan. It all began when she took a trip to Thailand and was shocked to find that teenagers had never seen soap before- they were so confused by this new thing they even tried to eat it! This was a huge wake-up call to Erin which inspired her a few years down the road to enter a LinkedIn for Good pitch competition where she ended up winning $10,000. With this money, she moved to India and immediately began making her vision a reality. Erin works with large hotel chains on a fee for service model. The hotels pay her company to pick up their trash with the soaps separated out, then it is taken to a recycling facility. Sundara hires widows, domestic violence victims, single mothers, and other women as community hygiene ambassadors to raise awareness in these countries where soap is an abstract concept. In this way, Erin Zakis has united her passion to help others with her entrepreneurial skills. Not only does she bring life-saving hygiene to over 100,000 people each month, but she empowers disadvantaged women by providing employment.

Kylie Cosmetics- The Making of a Billionaire

10 Of Kylie Jenner's Best Lipstick Looks - EVER | StellarA billion. It’s a number that seems impossible to picture in our minds. It’s one that counts our population, our galaxy, and it could make up seemingly infinite lifetimes. For most people, this idea of the billion exists only in the hypothetical or in the things beyond this world. So, when someone achieves it, it leaves the world wondering how.
In March of 2019, Kylie Jenner was listed by Forbes Magazine as the world’s youngest self-made billionaire at twenty-one-years old. TV jumpstarted her fame Kylie’s name when she appeared on the reality show Keeping Up with the Kardashians when she was just ten years old. Since then, she’s used her name to create her brand. She started with endorsements for beauty companies. In 2013, Kylie had 2 nail polishes named after her as a part of a Kardashian Colors nail polish kit from Nicole by API. In the same year, she and her sister Kendall started a clothing line with Pac Sun and a jewelry line with Pascal Mouawad’s Glamhouse.
In 2015, Kylie decided to create a lipstick line pf her own, which she called the “Kylie Jenner Lip Kit.” Jenner said she took inspiration from her love of make-up tutorials and using makeup to make her lips look fuller. She started selling the lip kits for $29 online and they sold out right away. She created an app for the company and then changed the name to “Kylie Cosmetics” in 2016. Since, she’s started selling at Ulta Beauty, a decision that led her to make $54.5 million in six months. Being one of the most-followed people on social media platforms such as Instagram and Snapchat, social media has been a major medium for promoting her products. It’s the power of social media,” Kylie said on the topic, “I had such a strong reach before I was able to start anything.” In fact, Ulta itself hasn’t done any marketing for the brand, which, the company has said just doesn’t happen. Kylie’s management of her social media pages has really made Kylie Cosmetics.
Part of the success of Kylie’s sales relies on scarcity. The company launches a set amount of products at a time, and each time, they sell out. The company continues to grow as it includes more makeup products, and Forbes magazine estimates that the company is currently worth 900 million dollars. Kylie Jenner is a successful entrepreneur by using her social media to market her brand to makeup users. In conclusion, Kylie truly captures the image of a millennial entrepreneur, using current media to create a brand for herself.

Shelby Wildgust- Naked Networking

Shelby Wildgust is a Philly native who is full of infectious energy. She loves all things from Philly Sports (GO EAGLES!) to rock climbing, but Shelby is most interested in supporting, mentoring, and coaching young female business leaders into becoming the best and most authentic versions of themselves. While working very closely with Shelby this summer, my favorite thing about her was her go-getter attitude that inspired me not to give up on my dreams for my summer job as a Branch Manager for Vector Marketing and Cutco Cutlery.

Shelby has always loved taking ideas and bringing them to life. In high school, she even started her own jewelry business called Treasures for Tuition to raise money for college. When Shelby was 18 years old, she found Cutco/Vector Marketing. She says she “has no idea what [she] was getting [herself] into”. After being quite successful and experiencing a lot of growth, she ran two branch offices, which is a summer only office that a college student runs while he or she is on summer break. Shelby claims that working for Cutco and having two very successful summer offices, equipped her with many skills which includes how to be resourceful, how to handle rejection, how to build relationships, how to communicate effectively, how to ask for what she wants, how to be a professional, how to public speak, and the list goes on. After graduating college in 2016, Shelby went into Corporate America but realized that she wanted to go back to Vector in a different role. She coaches and leads young individuals running a branch office.

In 2016, Shelby gave a TED Talk called “The Masks We Hide Behind”, where she opened up about her struggles growing up and wanting to fit in which sparked an interest in the idea that women wear masks. She attended a few events that encouraged women to becoming the best versions of themselves and thought she wanted to create something like this, but she wanted to stand out from any average networking event. So, she took the idea of women hiding behind masks and tied it into the idea of networking. In January of 2019, Shelby made the decision to become more involved in the Philly community of young women and she started Naked Networking.

The idea: “Women only. No Make Up. No Judgement.”

And it is exactly that. Upon arrival, women go through a “makeup removal station” where they remove the “masks” they were wearing all day.

 

Since it’s debut, Naked Networking has hosted two events. In June, Shelby hosted her first Naked Networking event. Thirty were in attendance (SOLD OUT!), there were two panelists, and she had multiple sponsors. At the second event, she saw familiar faces, which proved that women were getting a lot out of the experience. There were also 70 (SOLD OUT AGAIN!) in attendance, two panelists, and, again, multiple sponsors. Shelby and Naked Networking has been featured in Philly Mag and CBS 3.

 

The future of Naked Networking is bright. The next event will be held on October 29th, 2019 with 75 women in attendance. Shelby is also planning a large scale event with 200 women as an all day event. She also is expanding to a new city, but she wouldn’t tell me where yet, as it will be announced at her October 29th event.

Shelby is just getting started as she aspired to help more and more women “remove the mask” and feel more confident in themselves and being “exactly who they are meant to be.” Naked Networking has empowered so many young women already and is making strides to create a lasting impact on so many lives in the near future.

http://www.nakednetworkingevents.com

Lilly Singh

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One of the most recognizable faces on the internet these days, Lilly Singh first got her start on YouTube under the name, IISuperwomanII.  Her story really begins after she graduated from York University with a degree in Psychology.  She has since stated in YouTube videos that after her graduation, she struggled with depression.  When she started making videos later in 2010, she found it to be a therapeutic outlet.  According to Lilly, she chose the name “Superwoman” because that’s what she called herself when she was younger when she “wanted to deal with life’s obstacles like a hero.”

Her channel soon took off and her tomboy, down-to-earth personality became her staple.  As her fanbase grew, so did recognition of her “catchphrase” and signature red lipstick, so in 2016, she launched her own lipstick line called “Bawse.”  The next year, she released her first book, How to be a Bawse: A Guide to Conquering Life, for which she went on tour for a few months later on in 2017.

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Lilly has always made sure to stay connected to her audience, going on tour in 2015 (for her documentary, A Trip to Unicorn Island) and in 2017 (book tour), filming daily vlogs on her second channel, and regularly having live-streams where fans can ask her questions.

Her success is likely due to her unique style, but also her constantly trying something new besides just YouTube videos.  Just this past March, it was announced that Lilly will host her own late-night talk show, A Little Late with Lilly Singh, which premiered this September.

In just nine years, Lilly went from a depressed college grad to touring the world, having her own lipstick brand, writing a book, achieving 14.9 million subscribers, and hosting her own show on NBC.  With the help of the internet, Lilly Singh branded and marketed her signature personality to the world.

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