Erin Alessandra Jung is the 19-year-old mastermind behind the beauty brand “Candela Cosmetics” which is currently expanding from its flagship store in Singapore to the California market.
Erin’s passion for beauty and interest in makeup began when she was just 10 years old. She started a channel at this tender age, but even further challenged age expectations when she started her own cosmetics business at just 17. The inspiration for Erin’s brand was a simple one– personal motivation drove her to recognize and meet a gap in the market. Erin found herself disappointed by the lack of options for her own sensitive skin and decided to take a leap of faith and make her own product.
Erin faced a lot of backlash because of the fact that she was a young woman looking to make it big in the cutthroat world of entrepreneurship in the risky cosmetics market.
Despite everything against her, Erin seems learned on the ins and outs of starting a business– she learned the hard way that you cannot do everything yourself and now has learned to delegate.
She also offered advice to other young entrepreneurs starting out, “Don’t let your fear of failure hinder your progress!”
She is also a driven young woman outside of Candela Cosmetics, pursuing a bachelor’s degree in economics and chemistry. Erin’s determinism and ambition are inspiring to the typical college student– she does college while also helming a successful business!
References:
Article in Today Lifestyle, Elle
Article in the Singapore American School Paper