Gus Schoenbucher at the age of 14 has a licensed food business, it’s not like most food businesses though. This one is on a boat where he drives around his local lake selling ice cream, hotdogs, and drinks. The company is called “Gus’s Eats & Treats”, he originally got the idea from his father who would do the same thing when he was younger. With this idea, Gus started using the same boat his father used which was 40 years old. After seeing how much revenue he brought in he decided to get a new boat and to get a license for the business. He would soon gain attention from bigger corporations and is now getting his donuts provided by Krispy Kreme.
Even though Gus’s idea originated from his father he found a market in his area that nobody else was trying to profit off of. Gus lives near a state park that has a huge lake where many people go fishing and relax on the water. While many people try to plan to bring things when they are spending the day on the water Gus thought it would be nice for them to have a little treat or in case they run out of water he can be there. Not many people have thought to sell things off a boat on a lake. Gus is inspiring because we see that he is willing at a young age to try and create a business from his surroundings that nobody has made.