Archive for Fitness – Page 2

Ekaterina Demenkova

Ekaterina Demenkova recently made it on the Twenty Under Twenty list, where she pitched her health tracking app, PODIL. She graduated from Carnegie Mellon University, and is the Founder and CEO of PODIL. This type of position comes with great responsibility, but Ekaterina was passionate about her innovative cause and became an established young entrepreneur that helps many people with her creation.

PODIL promotes wellness, and allows its users to meet their health and wellness goals through an AI. The AI assistant gives the user a list of steps specifically curated for them that helps make someone’s health goals attainable. It utilizes a communal platform where people can share their accomplishments with their friends and family, and compete in challenges together.

Ekaterina’s overall goal was to make health information and personal health tips more accessible, and her app does just that. Her mission is to help people develop healthy habits, and grow easily, and PODIL uses technology to her advantage in doing so.

She is a perfect example of an innovative, young entrepreneur, especially considered what she has accomplished at such a young age. She revolutionized a new way to receive accurate, efficient, and reliable health information and advice so that people can make positive and healthy changes in their lives.

Fit to Fame to More Fame

Bradley Martyn, a social media influencer, a bodybuilder and the founder of Zoo Culture Gym along with BMFit. Over the years of being a Youtuber, he has amounted over 2.5 million followers for his feats of strength, bodybuilding physique, and his vlogs. By establishing this large amount of followers, he established his own fitness program BMFit. He didn’t stop there though, he went on to start his own gym. Starting your own gym is certainly not an easy task. It requires a large sum of money. But because of Martyn’s already established following, he had the money to do so.Petition · petition for bradley martyn to get arrested for drug dealing to  kids · Change.org

Taking it back a few steps, Martyn didn’t have the best life growing up. At a young age, his father took his life leaving Bradley devastated. Pushing forward, he got into fitness at the age of 14 and it has stuck with him since then. He established BMFit in 2006 which is a training program for people to use. Not long after that, he dropped put of college with only one semester left. He went on to begin uploading his training videos to YouTube where he would begin establishing his following. Then in 2017, he was able to open Zoo Culture Gym. Bradley has always had an entrepreneurial mind when it comes to fitness. Once he got into fitness at a young age, he was able to see how much it helped him and ultimately wanted to spread that to many others.

 

Fit + Faith

Fit+Faith International - Christian Women Getting Healthy & Honoring GodThroughout this semester in ENTR 101, Dr. Sweet has talked about the different ways to integrate our faith into what we are passionate about.  Whether it’s sports, music, art, etc., there are plenty of ways to combine the Christian faith with a business.  Dr. Melody is an inspiring young entrepreneur who did just that.  Originally, Dr. Melody was a doctor of physical therapy and then acquired skills in coaching and mentoring as a health and life coach.  She was inspired to combine these skills with her passion for her faith to encourage physical, mental, and spiritual health.  About - Fit+Faith International

From this inspiration, Dr. Melody founded Fit + Faith International.  The mission of this organization is to “empower and equip God’s Daughters in growing in their health, faith and life to blossom into who He created them to be.”  Dr. Melody saw herself struggling with prioritizing physical health in the busyness of life and wanted to help herself as well as other women.  She is passionate about encouraging women in a way that is helpful, biblical, and loving.

Her organization offers several different services and tips for healthy living. Dr. Melody runs a podcast called, “The Healthy Christian Women Podcast.”  Additionally, she has spoken at different events and holds a Breakthrough program.  There are also meal and exercise plans posted on her website.

I think that this is a really unique way to combine talents with passion!  Dr. Melody is clearly a qualified individual who genuinely wants to encourage women to be the best versions of themselves.  Also, Fit + Faith has a blog that really dives into the tough, difficult topics.  Dr. Melody talks about how to be truly healthy – not just working for an “ideal” body.  I really appreciate the inclusivity of this organization, and I think that its mission to encourage women in truth and love is really great.

ASRV

ASRV is a premium sportswear company that was founded by Jay Barton. Barton always had frustration with the quality and functionality of sportwear. ASRV has become a well known brand in the sportswear industry and it is known as one of the highest quality brands that you can buy for training. ASRV prides themselves with creating on new textile technologies to create the most versatile and unique sportswear on the market. ASRV continues to innovate their products with new technologies that relate to everyday needs, such as moisture wicking material for sweat, to their Viral Off, which is built to shed viruses off.

Barton says ever since the age of 9 years old he had a salesman mentality and loved to sell anything. In middle school Barton started his first “business,” buying beads from flea markets and weaving them into necklaces to sell to girls at his school. In high school he launched his own t-shirt company, making t-shirts to sell to his friends and groups at school. Barton launched two sperate ecommerce companies in his early 20s, a sunglass and a watch company. Neither company was successful however, because they were both lacking one thing, authenticity. Barton started his company, “ASRV,” with a whole list of “do’s and don’ts” for creating an authentic brand. ASRV launched six products to a super targeted market and did almost $1 million in sales.

ASRV sets themselves apart from all other major sportswear companies because they focus their designs on sportswear mobility and functionality with a streetwear fashion look. Barton says their company spends a majority of their time researching and spotting fashion trends outside of the sportwear industry so that they can keep innovating to match the needs of their consumers. The company has time and again innovated and catered to the specific needs of the targeted market that they have identified.

Gymshark- Ben Francis

Gymshark is a fitness and sports apparel brand founded in 2012. Ben Francis, the founder of the company, created this company with some of his high-school friends. He was only 19 years old when starting the company. He was a full-time college student and worked night shifts at a pizza shop. The money he earned helped him to start his company. Francis couldn’t find athletic apparel that he wouldn’t want to wear. He started making his own clothes after learning how to sew from his grandmother. He would work out of his parents’ garage and create around 10 clothing items a day. He created clothing pieces while earning a degree and working.

After two long years of hard work, he made over $320,000. He realized this company had potential and dropped out of college. After focusing on Gymshark full-time for eight years, he is about to make over $130 million in sales. Francis said the secret to his company’s success was “using social media influencers with large followings to wear the brand and spread the word online.”

Francis sold the company to Steve Hewitt, sportswear expert and Gymshark’s new CEO. Hewitt had experience in business and has helped the business grow, as well as their sales. Francis is still a major stakeholder in the company.

The three main values of Gymshark are family, progression, and vision. The family of Gymshark are athletes, artists, and visionaries. They are all around the world and all bring the visions of the company to life. Progression is making the products with a mindset of the future. Vision is bringing the ideas to life. All ideas are accepted.

I think it’s inspiring that Francis created the company at 19 years old. He found a way to balance college, work, and building a company. Francis shows us that we can achieve anything though hard work and determination.

https://www.dailymail.co.uk/news/article-6227737/Gymshark-owner-entrepreneur-Ben-Francis-26-Birmingham-tells-story.html

https://www.gymshark.com/pages/about-us

A Young Phenomenon

Tristyn Lee is an 18 year old bodybuilder. I remember seeing his posts on Instagram years ago and thinking, “This kid looks crazy”, now he really looks freaky. Tristyn lee is very unique because you don’t often see 18 year old’s with the dedication he possesses. He is very consistent in the gym and in documenting every session on YouTube. I believe Tristyn is successful because he is persistent with his uploads to social media, his crazy conditioning and size and constantly is driving for a better look. He is never satisfied. With one point four million Instagram followers Tristyn has grown to achieve the privilege of a very popular social media influence. This Gen Z phenomenon started out by playing soccer and wanting to get a little more out of the gym. Now his whole image is rooted there. He has taken this and used it to grow and set out to achieve more. He is soon to be competing in his first bodybuilding show, and assume he will win if not place top 3.

FSQ: A new form of Training

First Step Quickness, the goal of every athlete at any level. Division one athlete, high school star, and newly made entrepreneur, Tim Cortazzo a 31 year old with the mission to train the next generation of athletes. Tim Cortazzo was a wide receiver at Penn Trafford High school and then took his talents to Toledo after earning an exercise science degree and a mixture of internships and coaching jobs he met up with his long time high school friend Chris Rasky to create the company of his dreams.

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His business opened in 2009 to help athletes in a different way. In attempt to find a new market he first targeted the new generation of athletes. Unlike most gyms and personal trainers who try to help middle aged men and women get in shape they took their love and experience for sports to the work place. Not only have they attacked the market from a unique marketing perspective, but also from a training perspective.

They have shifted from the stereotypical focus on get big quick to a more modern approach. They focus on the explosive movements and durability of the athletes. Not only has these new ways of thinking helped them be successful in the business aspect of their company, but they have also been able to help mentor the athletes they help mold. This small business that has helped the local community become more connected through sports has inspired me. It shows that having a past in a town helps you know the community, and be successful in business. Throughout the years they have helped shape many athletes including myself and learn so many lessons not only about football, but about life. They have paved the way for other business in the local area that have a chance to compliment their service and expand their company to the next level.

 

 

 

 

CEO, Grace Beverley — Where Fitness Meets Sustainability

Grace Beverley is a 23-year-old Oxford University graduate, as well as the founder and CEO of three fitness brands that emphasize sustainability and eco-friendliness: TALA, an athletic wear company, Shreddy, a fitness and workout planning app, and B_ND, a gym equipment shop.

As an 18-year-old heading to university, she was a fitness and lifestyle-type YouTube and Instagram personality, where she has since amassed 500k subscribers and 1 million followers (as of September 2020). During her second year of pursuing a degree in music at Oxford, she launched B_ND, and in the spring of 2019, TALA, with Shreddy to follow soon after. Now, her legitimacy as a young CEO is rising quickly beyond owning three brands that have received zero funding from external investors; she was named #1 in Forbes 30 Under 30: Europe 2020, with TALA earning £6M, or roughly $7.6M, in the first year of business. Despite her successes thus far, however, she has expressed struggles with her self-perception and validation due to her beginnings being while she was in school, her background in the “influencer, YouTuber area,” where it is difficult to be taken seriously, and also being a young, woman CEO in a competitive, crowded, and challenging industry. While some of her success can be attributed to her internet presence, she does not consider herself an influencer — a title she is trying to get away from — but a fitness entrepreneur who uses social media.

Beverley is passionate about and driven by her belief in a competitive business model that incorporates sustainability, and in her case, fitness inclusivity as well. She believes that in order to truly move towards a more sustainable world, venture capitalists, investors, and private equity firms must be encouraged to make money in the world of sustainability so that the future of the industry is able to “survive alongside traditional business.” With these innovative concepts in mind and her interest in fitness, she developed her brands.

B_ND sells vegan-friendly workout equipment and TALA boasts that 92% of products are made from recycled materials such as plastic bottles. TALA is unique in this aspect, as they are one of few brands to make eco-friendly and ethical athletic clothing that can be purchased for a similar, if not better price as other “fast-fashion activewear [pieces]” that are not eco-friendly. In terms of “fitness inclusivity,” TALA and Shreddy are very intentional about relaying to consumers their understanding of the various different body types and people they are selling to, and that they are not trying to overly promote transformations or weight loss. At the same time, Beverley does not like the idea of advertising and marketing with “body positivity” on the forefront; as she believes the fitness world wrongly invaded the movement and is in actuality “one of the most fatphobic and non-inclusive industries there is.”

Beverley’s successes in this new niche have been inspirational to many, as she often posts productivity advice and tips on her social media stories, and is set to release a book in April 2021 titled Working Hard, Hardly Working: Redefining Productivity in the Modern World. Overall, Beverley is making a meaningful impact in the fitness world by being able to create and sell ethical athletic wear and equipment for affordable prices — a demand and industry that had not yet been discovered as profitable or possible.

 

 

Ben Francis: The Mastermind Behind Gymshark

If you go to the gym, you’ll see many different clothing brands worn by the people working out. Some of the brands that are always popular and worn by many are Nike, Adidas, and Under Armor. However, a brand that has quickly swam to the top and is becoming more and more popular in the workout community is Gymshark. The brand was started in 2012 by Ben Francis while he attended college at Aston University in England and since then, has been expanding every year since.

How it Started:

At the age of 19, Francis created Gymshark in his dorm room. However, he did not start his brand with selling clothing. The brand started out by selling supplements from other retailers. Nevertheless, Francis saw a need in the fitness industry. He did not like the style of clothing other brands had and thought he could fill that need. As a result, when he had saved enough money, he purchased a screen printer and sewing machine. He did not know how to sew, but quickly learned from his grandmother. Francis began selling his clothing on the Gymshark website and to his friends and family. Although he was not very successful, Francis loved what he was doing and wanted to grow. He started to send his products to YouTube fitness creators with big followings. Lex Griffith was the first sponsored Gymshark athlete and he advertised their gear to his subscribers. This is what started to blow up the brand and by the end of 2012, they were not making enough product to keep up with the demand of their customers.

Where Francis has taken the company:

Since Francis started the company in 2012, Gymshark’s sales has grown every year since. The brand did $500,000 in sales in 2013 and that grew to $52 million by the end of 2017! More recently in August, the company was valued at $1.3 billion in their first investment round. Francis was able to grow the brand so large and so quickly because of a few strategies. First, Gymshark does not over saturate with their clothes. They have limited releases with their clothing and most of their releases sell out very quickly. Besides their core clothing with just simple branding (which is always stocked), Gymshark creates cool designs and graphics for their clothes. Once these items sell out, they do not come back. This exclusivity creates high demand for consumers. Next, Gymshark only sells on their website and not through an intermediary which helps to keep costs down. This direct relationship with the customers makes the buying experience more personal as well. Finally, Francis was able to grow Gymshark because of their massive social media following. Their Instagram account boasts 4.7 million followers currently and showcases their sponsored athletes, customers, and general lifting how to’s. Because of all of this, Gymshark shows no sign of slowing down and growing even larger. All of this due to a college student who started a company at the age of 19 in his dorm room.

 

Sean Whalen

Sean Whalen is the founder of AlterG. The AlterG treadmill is an anti gravity treadmill, that was invented in 2005. Sean and his father developed the treadmill in their family garage using NASA technology which uses air pressure to make the user feel weightless. The treadmill was initially developed so that astronauts could exercise in space, but it started being used in other ways too.

The AlterG treadmill is used to this day by many professional sports teams as well as professional athletes in generally. Tom Brady himself has purchased two of the AlterG treadmills for himself. Even Olympic training centers use Sean’s treadmills.

While the use of the AlterG treadmills in sports has been a fantastic discovery, the treadmills have begun being used for physcial therapy by rehabilitation centers across the United States. Sean’s work with AlterG has not only benefited himself, with his $10 million net worth, but he has managed to make a change in areas of fitness and medical practices.

Sean is an extremely successful entrepreneur, not only because of the money he has made, but also because of the changes he’s been able to make in the world. I admire Sean for his hard work and for what he has done for others. Sean Whaler turned a way to help astronauts exercise into a form of physically therapy used by some of the most famous athletes and some of the biggest medical facilities in the world.