Archive for Fitness – Page 3

The Men Behind Pinterest

Pinterest is a widely used app and website that allows you to get inspired and find ideas for things to bake, make, wear and use! The idea for Pinterest first came to Ben Silbermann in his years post graduation from Yale. In 2009 the project to build Pinterest officially began, but the app itself never took off running until a year or so late. The phrase “patience is key” comes to mind when thinking about the beginnings of this app, and I think Silbermann would agree. Flash forward to the present, Pinterest is currently worth 1.5 Billion dollars, and is used in several countries all over the world namely the US and Asia. The creators of Pinterest are constantly coming out with new ways to improve the app and cater to the interests and desires of the users. With the most recent update being the ability to purchase things off of their app, Pinterest is now becoming a competitor with online shopping sites. According to an article about the app Pinterest recently passed up Facebook in terms likes gained from adds and promotions. In that same article Silbermann makes a point to recognize the hard work that he and his co-founder Evan Sharp had to put in along with the patience and trust that something would come of it eventually. Along with that he says that it is important to realize there is more to life than the project you are working on and it is good to think about those things in addition to whatever your work might be. It seems as if Silbermann has a good understanding of the necessity of a good work/life balance and how not having too much of one or the other can ruin a person and cause them to burn out. It is unclear what the future holds for Pinterest, but there is hope and motivation to continue impacting the world in a positive way through this app.

Kevin Plank

Kevin Plank used to play football back in the day. Noticing his football teammates’ sweat-soaked shirts, Plank came up with a lightweight, sweat-wicking shirt using fabric from women’s undergarments. In the mid 1990s he sold his first shirts from his grandmother’s basement, exaggerating to early customers to make the company sound bigger. Plank was pretty much broke when he started selling signature clothing under the Under Armour brand. He took all the cash he had saved, about $20,000, and racked up an additional $40,000 of credit card debt to fund the company. Soon after, he made a landmark sale of $17,000 to Georgia Tech University, and in a wave of momentum, made sales to two dozen NFL teams. From there, he went on, in just a few years, to cultivate millions in sales and hire hundreds of employees. Today, Under Armour does nearly $2 billion in retail sales, and has around 6,000 employees. It is so crazy to see people come up with these ideas in such a small setting and turn it into millions and sometimes billions of dollars. Today, Kevin Plank’s net worth is just over $2 billion. From “messing around” with women’s undergarments to having one of the most recognizable brands on the planet, it is safe to say that Kevin Plank really knows how to invest his money efficiently and run a business. You can spot the logo anywhere and immediately recognize what it is and what it stands for. You know that Under Armour makes athletic wear, and most of the time it is over priced. But with all that being said, people still continue to buy the products because they like the quality and style of the brand. As of 2017, Under Armour had 166 stores in the United States alone. If every store sold at least $100 worth of product every day, that is about $16,000/day… not a bad living huh? Under Armour will continue to grow and satisfy their customers for many years to come.

Gladiator Lacrosse and Rachel Zietz

Rachel Zietz was only 13 years old when she created her company, Gladiator Lacrosse. While she had been playing she has found that her equipment was extremely expensive and not that durable. So she set out to do something about it. While attending the Young Entrepreneurs Academy in Boca Raton, Florida she pitched her idea of inexpensive and durable lacrosse gear to investors. She received $2,700 for the development of her idea! After her first year of being in business she achieved over $200,000 dollars in sales. And after two years, she had reached over $1 million in sales. This is an awesome idea in which I can very well relate too. I have been playing lacrosse for many years and one of the main barriers that stop new players from joining is the expensive price of lacrosse equipment. I hope that Gladiator Lacrosse can continue to help with taking down that barrier and inviting many new players into the sport.

Image result for gladiator lacrosse

MATI Energy – Healthy & Sustainable

In a face paced world, the need for sustained energy is only growing. Many people look to energy drinks to provide this energy. Unfortunately, the most common problem with most energy drinks happens to be the presence of chemicals and artificial ingredients. As people become more health conscious there becomes a market for a healthy alternative energy drink. 27 year-old Tatiana Birgisson recognized this need and has created the first healthy energy drink that actually provides the sustained energy consumers are looking for. With her creation of MATI Energy she has seen great success and even received over 5 million dollars in funding. With MATI Energy there is now a healthy way to feel awake and ready to seize the day!

https://www.drinkmati.com/

Soylent thought about food so you don’t have to.

Rob Rhinehart demonstrates that no cultural construct or product is safe from being re-imagined and innovated by an Entrepreneur. His victim? The traditional meal.

You may not be convinced at first, but have you ever missed a meal? Eaten something you regretted in while under the effects of hunger? While everyone recognizes this problem, they may not see it as something that could even be solved. Rob Rhinehart thought differently. 

By introducing a meal supplement to the market, Soylent simplifies the lives of people who just don’t think about food. Even if that doesn’t describe you, Soylent’s ingredients may change your mind.

With plant based protein, 21 slow burning fats and 26 different vitamins and minerals, this meal replacement fills your food void in a smarter way than fast food or other animal based replacments.

Soylent’s innovation doesn’t stop with remagining meals but extends to the food industry at large. Rhinehart started with an idea to serve customers and ended up impacting the environment of food products on the way.

Earth’s population will reach 9.7 billion by 2050, and feeding that many people will require a 70% increase in food production.* With 38% of land already used for agriculture** and 41 million people in America alone struggling with food insecurity, finding solutions to our food access concerns cannot be ignored.

For those reasons, here at Soylent, we want to change the way people look at food. That’s why we are pro-science and pro-GMO. GMOs are a safe, economic option for sustainable food production, they cut down on food waste, time spent growing food, and resources used.

You can read more about what Soylent is, where to get it and why to drink it on their website. 

 

MB Powercenter

Mike Bartos is a gym owner from Youngstown, Ohio. He is a man I know personally from going to his gym for the past 4 years. Over many years he was trying to figure out how to make an atlas stone that can have variable weight settings. An atlas stone is generally a large sphere that is made of concrete and has one weight. It is used in strongman competitions and training. Instead of having a bunch of concrete spheres laying around, he knew something had to be done. This led to many prototypes and testing to find the perfect stone. He created the Stone of Steel: the worlds first plate loaded atlas stone. This black stone is capable of weighing either 130 pounds up to 450+ pounds. This was a major innovation in the strongman community. He has since added many other products that are very useful. He prides all his products on being American made with American steel. He has been entrepreneurial in his field and has made a major innovation in stone training.

 

 

https://www.mbpowercenter.com/

Gladiator Lacrosse

In 2013, Rachel Zietz identified an issue identified a relatable issue to most athletes. She believed equipment was both too expensive and not durable enough. At the age of 13, Rachel sought to solve this issue. Hence, the company Gladiator Lacrosse was born. After attending the Young Entrepreneurs Academy in Boca Raton, Florida, she had an opportunity to pitch her idea to a panel of investors. She was given $2,700 to get started. She used this start up capital to create a line of lacrosse rebounders which is affordable, high quality, and durable. After just one year on the market, Rachel had made $200,000 in revenue. Two years later, her sales had increased to over $1 million dollars! Not to bad for 3 years considering her startup money began at $2,700. She continues to impress the entrepreneurial community as she was honored as a finalists for the Greater Miami Chamber of Commerce’s 2015 Entrepreneur Award. Rachel is a shining example for young entrepreneurs everywhere.

Sources:

-https://www.cnbc.com/2015/07/27/8-young-entrepreneurs-making-serious.html?slide=7

-http://www.gladiatorlacrosse.com/

Clean Eating Alice

Often, when people think of personal trainers, they think of big, bulky men who eat enormous amounts of protein and only wear sleeveless shirts. Alice Liveing, however, does not fit that stereotype. Alice Liveing, instead, is a girl who used to describe herself as a “junk food addict.” After years of unhealthy eating habits, acne-prone skin, and low confidence, she decided that it was time to make a change. She started to change her eating habits by only eating healthy or “clean” foods. She would post all of her meals onto her Instagram page in order to keep herself accountable. On top of this, she started to workout regularly and posted her progress to her Instagram account as well.

She was able to quickly shed two dress sizes, going from a 12 to an 8, by simply changing her diet and exercise routine. It was not long before people started to notice and admire her progress. Through her Instagram, they were able to track her journey and use it as encouragement to fuel their own. She quickly gained 636,000 followers on this social media platform, catapulting her entrepreneurial and fitness career.

She capitalized on her newly found fame in order to launch her own personal training and fitness business. She has also written 3 books, one of which is the famous: The Body Bible. By the age of 24, Liveing has been able to build a successful career, not only as a personal trainer, but also as a business woman and entrepreneur. She used the resources at her disposal to grow and market her business as much as she possibly could.

Alice Liveing is a terrific example of a young entrepreneur because she adapted her business model to fit the needs of other young people. She used social media to reach other millennials in order to better advertise to the market she was familiar with. This shows the importance of pivoting your ideas and adapting your businesses to align with your target market. I am inspired by Alice Liveing and would like to take a similar approach to marketing with my future business.

Ten Million by 21

Daniel Katz is an entrepreneur who launched the business “No Cow” when he was 18 years old. Less than three years later, the company has grown into a ten million dollar company. Daniel says “I’ve always been the curious, entrepreneurial, obsessive there’s-got-to-be-a-better-way type.” Daniel had his own little business at nearly 12 years old. Growing up he sold electronics, cars, snakes, and energy drinks and even a house. Daniels passion for fitness and his obsession for solving problems came toDaniel Katzgether at age 18 when he started No Cow. He, like many others have problems with dairy so he created his own non-dairy, low sugar products.

No Cow was started in 2015 after Daniel’s solution to stomach aching protein bars that contained dairy. He created low-sugar, dairy-free protein bars, cookies, and a variety of nut butters. Last year they received an investment from General Mills and 2X Partners in which the company changed its name, reconfigured packaging, and hired a CEO. Before hiring the CEO, it was a one man operation, Daniel was working 18 hour days, 7 days a week and living at the office. He has come a long way since and Daniel’s No Cow is now projected to book $20 million in sales in 2018.

https://nocow.com/our-story/

Daniel’s story is very inspiring and really shows what kind of person he is. This entrepreneur is driven by his desire to solve problems and help others. By creating his products in No Cow he started by simply creating the products for himself and then moved to selling them to others with similar issues. This is a great idea because he has come up with a solution for a huge market, fitness is becoming increasingly popular and I’m sure other people had been looking for products like this. He is an extremely hard worker and is seriously committed to his job. Not many other people would live in their work office off of an air mattress and 10 for $10 cans of vegetables. As an aspiring entrepreneur it is reassuring to see teenagers are able to effect the world of business just as much as anyone else can.

https://www.inc.com/profile/no-cow

 

Gymshark: One of the UK’s Fastest Growing companies… and the Founder is Only 24!

From their fashionable gym clothing to their progressive office environment, Gymshark is one of the UK’s fastest growing companies. Started by Ben Francis in 2012, Gymshark seeks to create gym apparel that is both functional and fashionable. Many millennials have probably heard of the company, considering their outstanding social media and internet presence. The majority of their marketing comes from Youtube Stars, famous athletes, and popular Instagram models, but, how did Gymshark get this big?

We can start with their founder, Ben Francis. Since a child, Ben was always pursuing the entrepreneurial dream. As a teenager, Ben was obsessed with making websites, and using the internet to generate passive income. His most successful site sold custom British licences plates, inspiring him to do more. After the iPhone’s release in 2007, Ben saw a market, creating 4 apps in the span of a few years, 2 of them being fitness apps. Then, in 2012, Ben and one of his friends decided to start another website, Gymshark. With the Dream of becoming a Titan in the fitness industry, Ben worked 70+ hours a week designing, sewing, and shipping his newest brand, Gymshark. At the beginning Gymshark only sold embroidered tank tops and t-shirts, but they new something wasn’t right. They saw a problem with the shirts the were ordering, the sleeves were to long or the seams weren’t tailored in a way that made the male physique look good for gym-goers. Solving this problem has made the company millions.

Gymsharks advertising and marketing venture started a bit unconventionally. As the product started to gain popularity, Ben decide to send his merchandise to popular YouTubers and bodybuilders, asking them to review it and wear it. Of course, they loved the product. Gymshark now markets entirely on celebrity endorsments, reaching out to up and coming Instagram models and YouTubers offering to “sponser” them (essentially asking them to wear their product in the pictures and videos they create).

Gymshark certainly has an inspiring story, taking the drive and innovation out of a man and turning it into a company that is forcing big brands like Nike and Adidas to re-think how they design their clothes.