Karina Sudenyte, a 22 year-old BA studying for a BA in business management, and Maciek Kacprzyk, a 25 year-old with two masters degrees in law co-own an extremely environmentally conscious fresh juice business, Get Wonky. Their aim is to cut down on the astronomical number of fruit thrown away into the garbage. The fruit and vegetables used are not viable for the produce markets because they are “defective”. Get Wonky takes produce from the growers that would otherwise be unusable due to being misshapen or discolored and makes them into a desirable product. They do this by juicing and bottling the “defective” produce using Grandma’s recipe in 100% recyclable glass bottles and sustainable catering pack to reduce plastic waste.
I really appreciate this young company because they center their business practice around environmental sustainability, which the marketplace is in desperate need of. Their mission is to “Give wonky fruit a chance”. More specifically, they aim to produce delicious drinks, support growers that can’t shift wonky produce, reinvest all profits into saving more fruit, and reduce food and packaging waste.
https://youtu.be/2qBRATOAib0