Fraser Doherty was only fourteen years old when he decided to start his first business called Super Jam. This idea came about after Fraser took a visit to his grandmother’s house in Scotland. During this visit Frasers grandmother decided to pass the time by teaching Fraser how to make jam with some of her very own recipes.  Her jam was made completely and 100% out of fruit and tasted amazing! Fraser got to thinking, surely other people would enjoy this jam as well. Not only because it tasted amazing, but it was free of unnatural ingredients found in most jams on the market at that time. Fraser began biking door to door in his neighborhood asking people if they would be interested in buying his jam. To his delight more often than not people were beyond willing to give it a try. Shortly after his first round of selling he began to receive calls from his neighbors who couldn’t speak highly enough of his jam. Word quickly spread and shortly Frasure became overwhelmed with jam orders. He was having trouble keeping up with school while trying to put his best effort into his new business venture which was proving to become incredibly successful, so he made the decision to drop out of school at age seventeen and work full time on his business. After dropping out Frasure rented out a factory a few days a month in order to meet demand. This decision ended up working in his favor because after he was able to fully focus on his jam career, he was able to get in contact with Waitrose a high-end U.K. supermarket and went on to become the youngest ever supplier to a major supermarket.  Five years after this event Fraser’s Super Jam launched in Korea and Japan. By the year 2019 Fraser has sold his 5th million jar of Supper Jam. Even Queen Elizabeth has heard of Supper Jam! She awarded Frasure a MBE medal which is for service to business in the United Kingdom. Fraser then went on to launch several other food companies including Beer52. To quote Fraser “My story shows that what can start a passion, with love and hard work, can grow into something amazing. Something that changes your life.”

SuperJam-Fraser Doherty

Fraser Doherty is a Scottish entrepreneur from Edinburgh who founded SuperJam. SuperJam is a company that uses traditional recipes to create a range of 100% pure fruit jams, which are sweetened with grape juice and made using superfruits such as blueberries and cranberries. He started his incredible business career at the age of just fourteen. Fraser was taught how to make 100% fruit jam by his grandmother, and that is where he found the inspiration to start SuperJam. At the age of 16, he presented his brand to Waitrose, which is a British supermarket, and went on to be the youngest ever supplier to a major supermarket. SuperJam has since grown to be a very successful company that has sold many millions of jars through thousands of supermarkets. Fraser says that starting SuperJam has been such an incredible adventure. He said he never could have imagined that what he started as a hobby in his parents’ tiny kitchen would grow into something so big. Here is a quote from Fraser that I think is a great way to look at entrepreneurship, “I think so long as you have a good idea and believe in yourself enough to give it a shot, you stand a chance of learning a huge amount. Maybe your idea won’t work out the first time but if you’re always willing to change it or come up with something else, you’re bound to create something successful.”