Archive for Great Ideas – Page 7

A.J. Fernadez Cigar Company

 A.J. Fernandez was born in March 1979, and began his cigar operations in the country of Nicaragua. Unlike many other cigar manufactures A.J. Fernandez, who is known as “Tabacalera Fernandez”, in his home country, Fernandez had humble beginnings. When Fernandez first began his company, he began with only six cigar rollers in a small, worn down facility in Esteli, Nicaragua. Here he began to make his name not by making his own cigar brand or cigar lines, but he helped other cigar manufacturers to produce some of their best selling cigar lines.

Fernandez helped the biggest name in all of cigars, Rocky Patel. This is unique to A.J. Fernandez because he was able to learn from some of the most successful cigar manufactures in the world, before he began his own cigar operations. This allowed Fernandez to take the time to develop a sound business plan before beginning his cigar brand, and it gave him the time to focus on the quality and marketing of his successful cigar lines.

After years of working in the cigar industry A.J. Fernandez began two incredibly popular cigar brands: Man O War, and Diesel. These brands helped Fernandez become a household name in the cigar industry, and have become some of the most successful brands in the cigar market. Fernandez’s many brands produce sales of almost 9 million cigars per year and sell to over 30 countries world wide.

Fernandez also revived a discontinued cigar brand in 2010, which was started by his grandfather in 1959 during the infamous Cuban Revolution in order to pay tribute to his grandfather.

By taking the time to learn from other cigar leaders, Fernandez was able to perfect an effective business strategy, which helped him launch his cigar empire. A.J. Fernandez also “bucked the trend” of many other cigar manufacturers by taking the time to perfect his craft, and develop target markets and good marketing strategies. Fernandez’s story is an inspirational story of how hard work and thinking outside the box can lead to great success.

 

Jack Ma and Alibaba

Jack Ma: Founder of Alibaba

Jack Ma’s story of rags-to-riches as a young man from China is one of the most inspiring entrepreneurial stories there is. Ma was born in Hangzhou, China to a poor household. As a young boy Ma always wanted to learn English, because he sensed that the language would one day be important on a national level. After failing two entrance exams, Ma ultimately made it to college and graduated from Hangzhou Teacher’s Institute and Cheung Kong Graduate School of Business. Ma then worked as an english teacher at a university prior to launching his entrepreneurial career.

Upon visiting America in 1995, Ma discovered the Internet and was in awe at the potential of the World Wide Web. Ma also noticed the rise in popularity of online selling by American companies, and realized that China did not have anything similar. After returning to China, Ma became inspired by what he saw in America and drew up a plan to create a Chinese e-commerce company, which he called, “Chinapage.”

After a failed attempt at growing Chinapage to the scale and power that Ma wanted, he left the company and took a job in the Chinese government. Ma made many connections in the government, but still had a grand vision for creating an e-commerce company in China, and left his government job in 1999 to start Alibaba. Ma’s goal was to create a company that would empower small and medium businesses in China to facilitate international trade without the intervention of the government. Ma was initially denied by silicon valley investors before receiving funding from both Softbank and Goldman Sachs to help fund Alibaba. After many years of Alibaba remaining non profitable, the company’s business model prevailed and the company overtook eBay as the largest e-commerce site in China.

While Alibaba faced many challenges throughout its history, the company was able to overcome those challenges to become china’s largest e-commerce site and one of the largest in the world. Alibaba faced lack of funding, slow growth, lack of an international appeal, and much more. In an interview, Ma stated: “Instead of learning from other people’s success, learn from their mistakes. Most of the people who fail share common reasons(to fail) whereas success can be attributed to various different kinds of reasons.” This is incredibly profound, as one of the most important lessons entrepreneurs are taught is that failure is ok. Ma exemplifies what it means to show perseverance, entrepreneurship, innovation, and creativity. I learned from reading about Ma that failure is ok, and that you might have to fail many times before you succeed. I also learned how important it is to show perseverance, and trust in your business plan.

JELANI JONES-LANI BOO BATH

Meet Jelani Jones. As a young girl Jelani wanted to start her own business. At the age of 9, she started Lani Boo Bath from a love of being creative. This also stemmed from her bath products and this gave her a wonderful idea. Why not put the two of them together and make a profit. Many years of visiting local farmer’s markets and trying figure out how to make her products perfect, Lani Boo Bath was born. Her support is not just local, but goes world wide. She now tries to inspire other young entrepreneurs as she sells her products on her website and at trade shows in which she can participate.

She has handcrafted all-natural soaps infused with essential oils, bathMonkey Farts perfect blend of banana and mango image 0 bombs an explosion of soothing aromatherapy and moisture-rich ingredients in your bath. All of these things can be found on her website under their respective tabs. Her bath bombs sell for around $4.50 US. Her soaps range from the price of $3.50 to $21.90. This is very impressive for her as she has done an excellent job selling her products. I wish her the best of luck and hope she continues to have success.

The Homestead Hilton: AirBnB and Revolutionizing the Overnight Industry

Even as late as the early two thousands, the only options for overnight stay were classic Hotel, Motel’s and Inns. People chose from the Embassy Suites, Holiday Inn, Marriott, Motel 6, and the like. All of this changed in October of 2007 with a man named Brian Chesky. Born in Niskayuna, New York he grew up under his mother and

Brian Chesky, CEO of AirBnB

father, both social-workers. He attended the Rhode Island School of Design and earned a degree in Industrial Design. He then moved to Los Angeles and later San Francisco for his job.

He was living with his friend, and would be business partner, Joe Gebbia. The two of them were unable to pay rent that October of 2007, and decided to get creative. Luckily for them, the Industrial Designers Society of America was hosting a conference in San Francisco that month. This is when the genius concept was born. Inflating three air-mattresses on their living room floor, they opened their very own “Airbed and Breakfast” with three guests staying on their first night of operation. These three airbeds helped give the company its name, “AirBnB”. This small scale lodging service continued for several months.

In February of 2008, they adopted Nathan Blecharczyk to the team. Between the three of them, they were ready to begin launching. However, the trio lacked funding to make the launch happen smoothly. In order to obtain the money they needed, they created their own lines of cereal that corresponded with the 2008 presidential candidates: Obama O’s and Cap’n McCains. Impressed by these breakfast endeavors, a seed investment fund took interest them and eventually their concept of AirBnB. With the funding they needed to launch, it didn’t take them long. In its first year, the company could already go international, and was eventually valued at $20 billion by 2015.

The concept of renting out your home on the short term is not a new one. However, back in the late 2000s, there didn’t yet exist a platform to connect guests and hosts. Chesky capitalized on this huge but hidden

opportunity, and was immensely successful because of it. It goes to show that you don’t have to have an amazing invention to start a successful business. You could simply create a more efficient way of doing something, in this case, connecting renters and guests. Because Chesky could effectively serve as the more convenient middle man in this already existing market, his business endeavor was wildly successful.

Is that Money I Smell?

For a young teen a silly joke became a money making venture. Hart Main’s sister was selling candles as a fundraiser for school and he said that they smelled too girly. He then had the idea to create manly scented candles. His little snarky comment has turned in to a success. Main has flavors such as campfire, bacon, fresh cut grass, grandpa’s pipe, and more. He had an initial investment of 100 dollars and his parents invested 200 dollars. He now has sold 9,000 units and is in 60 stores around the nation. Main has decided to keep to his studies mostly due to the fact that he’s only 14. Maybe one day his idea for the ManCans’ will take off and be see in Walmarts. It’s so cool to see how these young teens can find ways to create small successful businesses.

Fraser Doherty – SuperJam

In 2004, fourteen-year-old Fraser Doherty of Scotland began a remarkable career. It all started when his grandmother taught him her jam recipe, which contained 100% fruit. In 2007 (using his grandmother’s recipe), Doherty took his jam company, SuperJam, to Waitrose – a UK supermarket company. Doherty went on to become the youngest person to ever supply a large supermarket chain.

By the time Fraser was seventeen, he had generated over $750,000 in sales. Furthermore, he has sold millions of cans of jam since the company’s inception. In addition to this, Doherty went on to invest in many charitable projects and organizations. He has hosted hundreds of free “SuperJam Tea Parties” for the elderly and has invested much of his time into community beekeeping projects.

Fraser has also written many books, from business how-to guides to cookbooks. He has also received many awards, such as the “Enterprising Young Brit of the Year” award in 2004 and the “Global Student Entrepreneur of the Year” award in 2007.

In 2013, Doherty co-founded Beer52, the world’s largest beer club. It has become one of the must successful startups in Scotland, with more than 200,000 customers. Beer52 also produces the UK’s top craft beer magazine, Ferment.

What started as a fun experience with his grandmother has radically transformed Fraser’s life. All it took was acting upon a unique idea: a jam made with 100% fruit.

The History of Etsy

Rob Kalin, Founder of Etsy

Etsy is an online marketplace where buyers and sellers can connect from all over the world to exchange unique handmade and vintage products. Etsy’s niche market attracts buyers who are looking to purchase personal handmade and vintage products that cannot be found anywhere else. Robert Kalin, Haim Schoppik, and Chris Maguire are three entrepreneurs and friends who founded Etsy in 2005. The trio wanted to build a business that catered to sellers and allowed for sellers to advertise their products as they pleased. The idea for Etsy was that a group of sellers would generate more interest from potential buyers than a single seller would selling handmade products.

The idea for Etsy was born out of Kalin’s need to find a marketplace for his wooden computer cases. Kalin was working on building a forum for woodcrafters around the same time, and saw that crafters were desperately looking for a way to sell their goods. Kalin immediately recognized the need for a marketplace that could cater to artisans and small businesses. Etsy was able to capture hundreds of thousands of sellers within months due to many different factors. Etsy mostly was able to attract feminist crafters from a growing feminist movement in the early 2000s and was also largely seen as a more seller friendly alternative to eBay. In addition, Etsy was able to appeal to the masses who were anti-establishment and anti-consumerism by selling handmade and vintage goods.

Etsy did have it’s shares of challenges in its early days. In an interview Kalin stated: “the launch actually wasn’t going quite fast enough, so Maguire and Schoppik ended up basically moving into my apartment and we spent a solid six weeks working on it day and night.” I admire Etsy’s entrepreneurs because they demonstrate work ethic and doing whatever it took to make sure Etsy had successful growth. I also like how the company took a bold stance on its views and appealed to certain niche markets as opposed to the masses. Kalin, one of Etsy’s chief founders demonstrates that determination and focus is needed to drive growth. Etsy’s founder’s have taught me that identifying issues can lead to innovation and creativity.

Candela Cosmetics

Erin Alessandra Jung is the 19-year-old mastermind behind the beauty brand “Candela Cosmetics” which is currently expanding from its flagship store in Singapore to the California market.

Erin’s passion for beauty and interest in makeup began when she was just 10 years old. She started a channel at this tender age, but even further challenged age expectations when she started her own cosmetics business at just 17. The inspiration for Erin’s brand was a simple one– personal motivation drove her to recognize and meet a gap in the market. Erin found herself disappointed by the lack of options for her own sensitive skin and decided to take a leap of faith and make her own product.
Erin faced a lot of backlash because of the fact that she was a young woman looking to make it big in the cutthroat world of entrepreneurship in the risky cosmetics market.
Despite everything against her, Erin seems learned on the ins and outs of starting a business– she learned the hard way that you cannot do everything yourself and now has learned to delegate.
She also offered advice to other young entrepreneurs starting out, “Don’t let your fear of failure hinder your progress!”
She is also a driven young woman outside of Candela Cosmetics, pursuing a bachelor’s degree in economics and chemistry. Erin’s determinism and ambition are inspiring to the typical college student– she does college while also helming a successful business!

References:
Article in Today Lifestyle, Elle

Candela Cosmetics Website

Article in the Singapore American School Paper

 

 

Scott’s Cheap Flights

The service Scott’s Cheap Flights was created by Scott Keyes in 2013. The humble beginnings of this service started as Scott had found an incredibly cheap international flight online. He did not plan to buy the ticket but he didn’t want the incredible deal he found to go unused either, so he shared the details with collogues and friends, and pretty soon he built up an email list with amazing flight deals, marking the beginning of Scott’s Cheap Flights. From here, Scott built a business out of a seemingly random occurrence once he saw the potential market for a business of this caliber. Scott’s team has members all across the globe, with employees in various countries trying to find the best deals for their premium members. The real magic of the service is that they have generated millions in profit since the inception of the company and have only 500$ in marketing!

 

Scott was able to take something completely random and look for ways to turn a profit on it. He capitalized on a specific area of a market in a way that set his company apart from the crowd. What makes his service special is the sheer simplicity of it; all you need to do is select the airports you depart from, put in your email and it’s as simple as that. For a fee, you can upgrade to receive knowledge even more exclusive deals with better fares. Scott Keyes is a prime example of what an entrepreneur should be: one who takes an idea a sees how it can be used to solve a problem.

 

Source: scottscheapflights.com

 

Quizlet- Andrew Sutherland

Have had a last-minute cram? Tried to Google answers to a quiz (not that any Grover would)? or Tried needed to make and catalog flash cards online?

At 15 years old Andrew Sutherland started Quizlet. This online, and now app-based, service allows students to create, share, and view series of flashcards. These cards can be grouped be class/course number as well as a general topic title. As the service has grown- several subscription services are available to both remove adds and not limit content. Sutherland furthered his education by attending MIT for three years. Sutherland dropped out to further his venture. Quizlet, now approaching 40 Million Users, raised $30 Million in it’s last round of financing.

The new ‘Quizlet Pro’ gives users unlimited access and storage for a fee of $20 a year. This platform continues to expand, now offering ‘Quizlet Full’ in seven languages.

I find this platform intriguing as, aside from serves, the company does not have large physical assets- rather, the information and content is created and cataloged by users themselves. This self-perpetuating model is scale-able and long-term, as the more users, the more content, more content means appealing to more users, so on and so forth.