Do you have eye insurance? Most of us do not, and that can make it hard to see, literally. I mean paying $600+ to see for the next 6 months can be really hard, so what do most people do? Wear their contacts past the date they should, which can damage eyes. My sister in particular wore the same pair of contacts for years, which resulted in damage to her eyes! This has been happening forever, but Ben Cogan and Jesse Horwitz are putting an end to this with Hubble. 

Hubble is a high-quality contact lenses company that can provide you with your prescription without draining your bank account. While they did have to jump through many hoops to get this product up to par with the bigger companies, they still managed to create a product that is way less expensive than name brand contacts! There are four companies that control 95% of the market, which gives them the ability to place great margins on their product, but Hubble decreases those margins and gives you daily contact lenses that cost less than a dollar a day. For those of you who do not purchase contacts, I personally have paid about $100.00 a month for my contacts since I do not have eye insurance, and of course by I, I mean my parents. I also wear monthly contacts as opposed to dailies, which Hubble sells, that are generally cheaper.

There are a few things Hubble is solving. The biggest issue is allowing people to purchase an item that they need, without having to dish out a great deal of money. I would 100% love to save $70 a month on an item that I need to function in every day life. The effect of saving money also allows people to stop damaging their eyes trying to wear their contacts for prolonged periods of time. They are saving eyes and money.

The other interesting factor here is that despite having a small gap to fit into the market in the first place, Ben and Jesse managed to disrupt the market. They provide a service that delivers to you directly, taking the middle man out aka your eye doctor. But when your prescription needs updated you can find someone through their website. This is also a well developed company that could bring other contact companies back down to an even playing level. They used a tight gap to create an even more effective opportunity for themselves, which is absolutely incredible.

I’ve learned a lot from Ben and Jesse. Breaking the market is incredible, but they also fixed a problem everyone else has just been accepting for years. Every venture has hoops, being self aware of what they needed and how to get to that goal is part of their success, even in a market that was dominated. This is a problem I have, but I just assumed because contacts are a medical product that the price could not be dropped. They really looked at this problem, researched, and developed a foundation for a company that has so much potential.