Archive for Interior Design

Isaac French Found His Niche in Rental Cabins

Isaac French, at the age of 25, has developed a strong presence in rental properties with his company Live Oak Lake. Having a dad with a background in construction, he was wanting to create within the hot real estate market in Texas. With an entrepreneurial spirit, French bought 5 acres of empty land with a plan to build seven cabins. The Scandinavian-styled cabins are between 550-650 square feet. He built welcoming spaces for renters by including hot tubs, firepits, and floor to ceiling windows in each cabin. He drew a lot of inspiration from nature and added a lot of high-end finishes in order to feel “completely lost in nature.” The cabins are surrounded by trees and are scattered around a lake, all a couple hundred yards apart.

White Rock cabin, Live Oak Lake

French began his business with his own money and credit from his father’s construction company. The total cost was $2.5 million and took about nine months complete. French contributes a lot of his success to the advice he got from his peers about automated property management systems and videos from Robuilt, a YouTube channel created by another short-term-rental entrepreneur. French prices his cabins higher on the weekends and his cabins have an occupancy rate of about 90%, with much of the booking traffic coming from the Live Oak’s Instagram account. Since their opening in March 2021, they have produced over $550,000 in bookings.

Jocie Hagan: One Project Closer

Jocie Hagan and her husband, Ethan, started their own business of renovating houses. It started just by helping friends with slightly more advanced small house projects, but as their name got around their project sizes grew just as well as their popularity. To capitalize off of their growing name, they started a blog/vlog which incorporated primarily how to’s about various around the house projects. They partnered with Home Depot, which got them discounts on the materials and furnishings that they use in all of their projects. They also had on their blog lists of what materials were necessary for all of their projects in addition to comparisons between similar materials and proper examples of when each is appropriate to use. Additionally, Jocie connected her crafting and artistic skills to this business, and they also posted how to’s for a wide variety of artsy projects and décor. She does everything from simple diy wall art to full room theme painting to cute art projects to do with kids. Jocie engages her daughters in the family business, which also helps to grow their name. This serves as the primary money maker for the couple to raise their family on, and they have big plans in store for the future of their business.

Hilton Carter: Plant Enthusiast

Image result for hilton carterIt all began with the purchase of a Fiddle Leaf Fig plant named Frank. Then, Hilton Carter slowly incorporated more and more plants into the design of his house until a total of 200 plants were living all around his house. Carter used his passion for plants and interior design in homes to establish himself as an entrepreneur. During quarantine, Carter gained a following through Instagram from his design and plant care tips. As he grew with popularity, he was able to do a collaboration with Target for plants and home décor and has also published three books, with the titles “Wild at Home: How to Style and Care for Beautiful Plants,” “Wild Interiors: Beautiful Plants in Beautiful Spaces,” and “Wild Creations.”

Carter demonstrates how to turn a passion into a successful business opportunity. The houseplant niche exploded during quarantine, and Carter joined in on the trend at the right time and became a well known “Plant Enthusiast.” With an experienced background in design and houseplants, Carter used his innovation skills to write books and help others excel in styling their own homes. I am inspired by how Carter took what he was passionate about and turned it into a way to reach others and make money.

 

Stephanie Purcell: Redesigned Classics

Stephanie Purcell is a young entrepreneur who founded the company Redesigned Classics. This is an interior design business focused on eccentric, new, and often vintage design styles. Stephanie works with her husband who is part of a real estate investment business. I thought this was interesting because it allows her to express her design ideas on houses her husband is showing.

Stephanie’s business is different from other interior design businesses because she focuses on re-purposing items, being low-budget, and making the space unique. Often times interior design is extremely expensive, but Stephanie’s goal is to lower that cost while still getting the same, amazing design elements in a home.

Stephanie is also a freelance producer, so often times she spends her days working on projects for that job. Her typical day can vary a lot, but she has a blog for her interior design company and writes many articles. To stay organized, Stephanie creates many weekly lists in order to stay on track. She also keeps a monthly list for her design goals for the month. I think this is an essential aspect of a business; making lists ensures that things are getting done to keep it up and running.

To begin her interior design process, Stephanie first meets with the client to bounce ideas around and get a feel for what they want in their home. After this, she creates a 2-D concept online for what the space will look like. I think this is very unique and differentiates with others who may just draw out the space. Stephanie’s use of modern technology is a helpful aspect to her business.

Stephanie says her background as a Producer has given her many helpful management skills needed to run her business. She recommends that when starting up a business that you don’t do it all on your own. There are many mentors and resources out there to help you grow your business.

I believe Stephanie’s business Redesigned Classics is an innovative way to design and recreate homes. She uses her producer skills as well as the help from her husband who is a real estate agent to make her business flourish. Creating low-budget, re-purposed, and unique spaces is the heart of her business, and it has gotten her very far in her entrepreneurial career.

 

 

Source Used:

Stephanie Purcell – Founder of Redesigned Classics (ideamensch.com)