With the purpose of revealing the truth about abortion and what it does to a pre-born child, Lila Rose founded the pro-life organization called Live Action at just fifteen years old. A few years later, while in school at UCLA, Lila began doing undercover investigations at abortion facilities. These investigations exposed illegal and unsafe practices. Some such practices included allowing underaged girls to seek and obtain abortions without their parents knowledge, and defying mandatory reporter laws when there was clear abuse and potential trafficking taking place as well as statutory rape. With the help of her friends Lila published these groundbreaking videos (the first of their kind to be nationally televised) to shed a light on the corrupt nature of the abortion industry. Though putting herself in harms way, this approach allowed for hundreds of thousands of people to understand the gravity of the problem of abortion and the abortion industry.
As she continued in her work, Lila sought to innovate and use new and different ways to try to reach people with the truth. Live Action continues to conduct research as well as focus some of their resources on education about what abortion procedures are. With the help of a former abortionist, Live Action created videos with medical animation to show what abortion really is. By using this approach to show people with their own eyes the facts about abortion, countless minds have been changed on the issue.
Lila’s organization uses creativity to reach people in a way no other pro-life organization has. At a rally put on by Live Action a few years ago they hired and airplane to fly overhead and write out the number 2,363, which is the number of children killed by abortion each day in the United States. Live Action has bought advertisements in Times Square in New York City to share their website 2,363.org. Through her organization Lila Rose has drastically changed how many and in what ways people can be reached with the truth about abortion.