Meet Sydney and Toni Loew, two sisters whose lives changed right in Middle School. Their product was inspired by an entrepreneur class Syndey had in 7th grade, which allowed her to write out a business, even create a prototype, and then she got to pitch the idea. Her target was 11-14 year old kids, so she chose to go down the toy route, where she created her business, Pocketti Plushies! She wanted something that would differ from other plushies, and decided to add something functional to the plushie by giving it a pocket to hold a phone in. Because her product did so well, she was able to get her plushies launched into a business.
With a rocketing business, Sydney and her sister Toni began their career, creating unique plushies, with powers as they called it. Each plushie was uniquely designed and made with different personalities. They were able to attend several sales events and create television commercials, as well being able to pitch their ideas to schools. They were also awarded several prizes such as Wonder Girls by Women in Toys in 2016. They were also able to get Walmart as a client!
While their business is run by them and their mother, they also attended school. Sydney is now a graphic designer intern at Disney’s Yellow Shoes internal advertising agency. While her sister goes to USC’s Thornton School of Music, where she is in two music bands! Their love for all things creative is truly inspirational as they continue to grow their business across the world.
Despite their successes, even they have had rejections. They participated on Shark Tank 3 times and got a no each time, but that hasn’t stopped them from continuing their business!
With their creativity and passion for innovation, they have created a business they hope to grow across the world. For now, we can appreciate how young these girls were when they began their journey, representing that even in Middle School, anything can be done if you put your mind to it. Success isn’t defined by the number of statistics, but by the satisfaction it gives to the customers and to you.
