Hot Wheels. Barbies. Legos. Kids love toys and there is no doubt about it. Eight-year-old Ryan Kaji decided that he would voice his own personal experiences though his own YouTube channel, Ryan’s ToysReview. This channel makes millions each year by publishing a wide variety of product review videos showcasing the latest toys. According to Business Insider, an American financial and business news website, in 2017 Ryan’s channel grosses $22 million. This insane amount of revenue earned Ryan’s ToysReview the highest earning YouTube channel of the year. To put this young entrepreneur’s success in perspective, this impressive total doubled from the previous year.
As of September 2019, Ryan had over 21 million YouTube subscribers and over 31 billion views on his videos. Sometimes during his videos, Ryan is joined by his twin sisters or his parents. In addition to product review videos, sometime Ryan films educational clips or unboxing products. He also loves making his own science experiments, skits, music videos, and DIY arts and crafts. The Kaji family works together to release a video almost every day. His channel, Ryan’sToysReview, success has paved the way for multiple merchandise partnerships with big brands such as Walmart and Nickelodeon. Some of the products that Ryan’s ToysReview offers are notebooks, stuffed animals, action figures, headphones, toothpaste, blankets, backpacks, lunchboxes, pinatas, and so much more!
Although Ryan clearly isn’t managing his own channel or business deals on his own, he still was able to exercise his entrepreneurial spirit and start his YouTube channel in 2015. In addition to Ryan’s ToysReview there are a variety of supporting or similar channels such as Ryan’s Family Review, Combo Panda, Gus the Gummy Gator, and The Studio Space. Each channel has its own original content and is viewed by billions. Ryan’s small hobby has blossomed into a multi-million-dollar business.