Tiffany K. Guillen co-founded Creative X Entertainment. This business is a marketing and production company that launched in 2021. She has worked with Netflix, Shondaland, and even Starbucks. The Creative X Entertainment website shares their value proposition: “We are a full-service agency leveraging creative, media, trends, and technology to propel brands into the spotlight of culture.” They are working to revolutionize the traditional marketing practices. They work with startups, small businesses, enterprises, studios, and agencies.
Creative X Entertainment was so successful that Guillen was able to start CXE Studios, which highlights people from the Latinx community and under representative groups through showcasing and telling their stories.
Guillen graduated from Columbia University and gained a master’s degree at the University of Southern California. She worked as a social media strategist, in Barnard College, in a talent agency, at Nickelodeon, and to then be self-employed in 2018. This ultimately led her to co-found Creative X Entertainment.
Guillen’s path was anything but simple. She went does so many different paths and avenues. She prototyped and worked in a variety of places. She gained experience that carried over to her business. Her entrepreneurial path demonstrated how she continually adapted to find her niche and what she wanted to do. Guillen continued to innovate, as she created CXE Studios. This element did not only help to grow and benefit her business but also allowed her to find a passion point. She connected to this and was able to create something that she wanted to grow, and others were also interested in.
Check out the Creative X Entertainment Website: https://www.creativexent.com/
