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Rafay Iqbal: Drip Studio

Rafay Iqbal founded Drip Studio in 2021.  Their goal is to completely provide a company’s brand, web, and story to make it cohesive to the target audience.  For the brand, Drip Studio focuses on the brand identity, collateral, strategy, and experience.  They also design and develop the company’s website and the digital touch points.  Drip Studio also does research for the company.  Additionally, as a retainer, they do campaign work, create advertisements, and have ongoing design support.  The one thing that really caught my eye is that they will do fundraising initiatives for the company.  For example, Drip Studio will prepare and design presentations, help the company’s story be crafted to then get funds from donors, and even create capital raise templates.  Since Drip Studio has started, they have helped to raise $750 million and support environment goals by helping to develop sustainable technology.  They take the ideas their clients have and make them tangible and achievable, all the while supporting environmental causes.

This innovation is so unique because they have found their niche: helping startups have funds and be able to grow.  Drip Studio is the boost that so many ideas and startups need to help them get their feet under them.  At the same time, they are also working with larger organizations, like Forbes, to help make their vision a full and complete brand.  I think it is so valuable how Drip Studio is not only connecting all the dots but making the connections smooth and flowing into one another.  It is continuous problem solving and solution finding.  Each company is different, and yet each solution is seamless.

Also, looking at their website is so interesting.  Drip Studio shares some of the companies they work with, their problems, and how they found a solution.  Their transparency here is incredible because it adds to their credibility by show casing their work and then draws in potential customers by demonstrating the tangibility of their work.  Their own branding is impeccable as it all flows together so smoothly and without any cracks.

Connor Blakley, Founder of YouthLogic

Connor Blakley is the perfect example of a Gen Z entrepreneur – he saw a problem and solved it. His company is YouthLogic, a marketing consultancy that he founded when he was just 15.

While Gen Z might not be the largest generation right now, they still have significant influence and economic impact. They influence $44 billion in just discretionary spending. Blakley realized at a very young age that he can leverage his knowledge about the younger generation to help companies with their marketing efforts. He got the idea for the business while watching his friends scroll through Twitter, noticing how quickly they skipped through content. This made him wonder how companies could change their approach to capture attention.

After doing more research, Connor made several observations that he used to help the way companies target a young audience. First, he claims that there is misconception that we only have 6-8 second attention spans. Rather, he says that our generation is better at detecting marketing on social media, and we skip it faster if it doesn’t bring us value. Second, he says that companies often put generations in a box instead of trying to actually understand them. They should work to create more relatable content. Finally, Connor observed that Gen Z clings to brands that take a radical stance. The younger generation appreciates authenticity and wants to support brands that agree strongly with what they believe in.

Connor started the business when he was 15 and ended up selling it when he was 19. Just recently, however, he reacquired the business and is running it full time. YouthLogic has become very successful, and has worked with brands such as PepsiCo, T-Mobile, Raising Cane’s, and Levi’s.

 

Chris Bumstead: Bodybuilding Redefined

(LEFT SIDE – Arnold Schwarzenegger, RIGHT SIDE – Chris Bumstead)

Born in 1995, Chris Bumstead, better known as “CBum,” is a Canadian bodybuilder and social media influencer who has quickly become one of the most recognized figures in the fitness world. Best known for winning the Mr. Olympia Classic Physique title four consecutive times (2019–2023), Bumstead has solidified his position at the top of the bodybuilding elite. Starting his competitive journey at just 19, his natural talent and relentless dedication quickly set him apart, earning him comparisons to Arnold Schwarzenegger. Like Arnold, however, CBum’s influence extends far beyond the bodybuilding stage.

Fitness is a notoriously difficult industry to breakthrough. The competition is high with established and professional athletes with pre-existing followings. Specialized diets, supplements, training programs, and competition fees can create financial barriers for aspiring bodybuilders. Slow physical progress, hormonal fluctuations, and mental barriers can all hinder one’s success. Bumstead has overcome all this and more. Not only has he attained a physique to be desired by sedentary and active people alike, but he’s also successfully translated his fame into multiple entrepreneurial ventures. He launched Bum Energy, a sports and energy drink company, and co-founded Raw Nutrition, a supplement brand focused on high-quality performance and recovery products. His partnerships with popular brands like Gymshark, Vaughn’s Treats, and Revive MD reflect his hands-on approach, ensuring that the products he endorses align with his values of transparency and quality in fitness.

In addition to his business endeavors, CBum is also a massive force on social media. With nearly 5 million followers on TikTok and over 24 million on Instagram, he’s one of the most influential fitness personalities online. He connects with his audience by sharing workout routines, nutrition advice, and personal insights into his life. Bumstead has been open about his struggles with mental health and his battle with IgA nephropathy, an autoimmune disease, further endearing him to fans for his vulnerability and authenticity. Bumstead’s combination of physical achievements, business ventures, and online transparency has made him a fitness icon. By redefining what it means to be a bodybuilder in today’s world, Chris Bumstead has inspired millions to pursue fitness.

Imran Tariq – Webmetrix

Imran Tariq is a young man hailing from the UK before beginning his successful career in the digital marketing space in the United States. Tariq saw that there was significant opportunity when it came to Google Ads and Search Engine Optimization, as many companies failed to use or understand either. With this realization, Tariq set out with a partner to create and scale a digital marketing company that specializes in multilingual marketing, helping clients to curate ads and content that allowed businesses to reach a broader demographic than English speaking people. With that, Webmetrix was born; Tariq has been able to create one of the largest and fastest growing marketing enterprises in the world, offering clients a suite of tech services that allow them to more effectively manage their online presence, helping to increase web traffic and dramatically grow brand awareness. Imran Tariq has achieved success to the point that he is hailed by Forbes as being a Top 20 Entrepreneur, and has even achieved the status of Wall Street Journal #1 Best Selling Author in his respective category. In creating his company, Tariq hopes to be able to fulfill his own dreams, by helping other entrepreneurs and those who aspire to become ones, to create the best companies they can.

Stephanie Conway

Stephanie Conway made a career in brand marketing and events once she graduated from University of Los Angeles. Stephanie worked in public relations for awhile until she quit and started her own marketing virtual assistant business. Circumstances happen in everyone’s life that potentially change the trajectory of their life. Same goes for Stephanie. Stephanie moved back to the UK after a death in the family. She realized later that she thrived much more in the United States. She moved back to the states and continued to thrive. Stephanie had created an impressive resume while working on campaigns with the top influencers and celebrities of the world. Stephanie’s business allows her to life the exact lifestyle that she needs in order to continue to thrive and be successful. I find her lifestyle remarkably interesting. I think that her values of something as simple as the sunrise has made her travel the world more than I can fathom. Stephanie is truly inspiring because of her story as well as how enthusiastic she is about her work. Stephanie is a big advocate for people wanting to become entrepreneurs but who may be too afraid to do so, because of the competition within a space. Stephine believes that people can be innovative and succeed in what they are enthusiastic about. I wonder if Stephanie utilizes her travel to meet new people, network, and build relationships with people or if she purely travels for her enjoyment. I feel like her lifestyle puts her in such a unique position to meet all sorts of influencers and celebrities from around the world.

Rachel Zietz: Gladiator Lacrosse

Rachel Zietz was a teenage entrepreneur who was an all-region lacrosse player from the state of Florida who received many accolades. While continuing to improve her skills she became fed up with the quality of her lacrosse rebounder(Bounce Back). She designed a new structure including a thicker net and stronger brace bars, which ultimately made a significantly more efficient product. This new design was adopted by the lacrosse community and became very popular. She made this product a reality and created the company, Gladiator Lacrosse. Her successful product led her to Shark Tank Season 7, Episode 28. Now her company is worth more than 5 million. Rachel even made Forbes Magazine’s, Shark Tank 7 of the Brightest and Youngest List. Through her huge success, she now has a flourishing business with various lacrosse-related products sold in lacrosse stores all across the county.

Young Entrepreneurs: Jeremy Miller

20 year old entrepreneur Jeremy Miller has a story that few can match in inspiration.  He began his escapades into the world of business when he was just 16 years old.  Miller started a company called Void Long boards.  He soon realized that he had an astounding skill for brand building.

untitled image After just ten months, miller’s company had received over 100,000,000 impressions across his accounts, all by leveraging the power of social media.  Despite the wide reach of his company, Void Long boards ended up failing.  But that didn’t stop the young entrepreneur.  He had discovered an incredible ability that he possessed for reaching potential customers through the internet.  His next undertaking was to begin a social media marketing company by the name of J. R. Miller Group.  At J. R. Miller group, Miller put to work everything he had learned from his previous attempt at starting a company.  This time, Miller had not only a wide reach, but was extremely successful.  untitled imageShortly after, Miller moved on to an even bigger undertaking when he started Inspired Blue Media.  His company took off.  In a few short years, Miller has done marketing for the likes of Subaru, SnapShfyt, and NASA, all before his 21st birthday.

$10 Car Wash to $3000 Protectant Coating

Alex chapman is the young entrepreneur who started a car washing business and turned it into a luxury car detailing company. He started this car washing business in his neighborhood. It began with going around to his neighbors houses and asking if their car needed washed. Eventually, Chapman upgraded his equipment and expanded the cleaning capabilities of his company.

 

I have some knowledge in this industry from personal experience. I have been interested in cars for nearly my entire life. I’ve always dreamed of having a fancy car. This year, I bought a 1992 Mazda Miata on my senior trip in Florida. This is a 30 year old car that sat in the sun for a long time. The clear-coat that protects the white paint was been mostly burned away by the sun and age. I have been a car enthusiast for a long time, but this was the first time I owned a nice car. All my previous vehicles had been beaters or boring. I wanted to protect this car’s paint and preserve it to last as long as possible. My friend offered to help me out by using his electric buffer to shine up my car’s paint. This was a big favor because it costs a lot to pay a professional to buff a car. My friend explained that he had bought the electric buffer about a decade ago because it was cheaper to buy the equipment and do it himself than pay a shop to do it every couple years.

 

It costs hundreds of dollars to buff an entire car’s paint, and Alex Chapman saw this opportunity when he was looking to expand his car washing company. Chapman pivoted upward and expanded his services to offer more intense automotive cleaning service. Chapman’s company now offers a service called paint protective film and ceramic coating for cars. A ceramic coating is a layer of hard, glossy lacquer that covers all the paint on a car to prevent scratches and improve the shiny of the car. A protective film over the car’s paint is a clear wrap that molds to the cars curves and is attached with adhesive. Sometimes these films are heat-activated, making it an even more tedious job. Protective film is a way to prevent severe scratches that can occur on a racetrack. Luxury and sport car owners want to use their car to the full potential and push them to the max on the track without worrying about damage to the paint. Although paying three grand for a barely noticeable modification might sound asinine to a normal person, it must be taken into account how immensely expensive it is to fix paint damage on expensive cars. Alex Chapman saw this opening in the market and took advantage of it.

 

England is home to many, many car enthusiasts and luxury car owners. The population density is comparatively high to the United States and Chapman’s clientele will pay for his services. An appealing aspect to Alex Chapman’s business model is the exclusivity and environment in which he treats the cars and meets with clients. This business is very interesting and has extensive material for discussion and exemplifies a great strategy to build a business from the ground up.

 

 

Sources:

https://www.ladbible.com/news/uk-teen-entrepreneur-has-own-business-polishing-luxury-cars-for-4000-20190320

https://www.ladbible.com/news/uk-teen-entrepreneur-has-own-business-polishing-luxury-cars-for-4000-20190320

https://awccardetailing.co.uk/about-awc-car-detailing/

Jacob Landis-Eigsti- Jacob LE Video Production

Jacob Landis-Eigsti is the founder of Jacob LE Video Production which helps companies gain new marketing and video production clients. He has run his own business for 10 years now and is very successful. Jacob says he started this business because he saw many businesses struggling to tell their story and connect with others online. He wanted to use his marketing and video production skills to help other businesses.

Jacob’s business is very innovative because he uses the internet to communicate with people on how to grow their business through video. I found it unique that his goal is to teach people how to market their businesses better, instead of only trying to make his business the best. He is very selfless in this sense.

Jacob says he starts off each day by making a to-do list with three things he wants to get accomplished for the day. He also turns his phone off for 90-minute blocks in order to get tasks done without getting distracted. Techniques like these demonstrate a focused business person. He also said a success strategy of his is to always follow up with a client or business partner you’ve been talking to. This allows for closure or further conversation with peers.

Facebook, Instagram, and online video advertising are some of the things Jacob focuses on helping people with in his business. We are becoming more and more dependent on social media every day, so I think it was very innovative of Jacob to incorporate this into his business. If people are unsure how to market themselves online, it could be the downfall to their business. Jacob LE Video Production is an easy solution to help small/medium businesses with these advertising techniques.

Being a marketing major, Jacob Landis-Eigsti specifically inspires me to grow in my marketing knowledge so that I can eventually help people in the way that he does. In an interview with Carlyn Runnels he states, “Also, learn business skills first as an entrepreneur. It’s important to be good at your craft, but business skills and sales skills are incredibly important.” This inspires me to learn the basic business skills first, because this will set the foundation for being able to help people with all kinds of businesses, like Jacob does.

Below is a series of blog posts Jacob has posted on a site called Medium in order to assist with marketing, social media and video strategies.

Jacob Landis-Eigsti – Medium

 

Sources:

Jacob Landis-Eigsti (ideamensch.com)

Jacob Landis-Eigsti – Medium

Pete Cashmore

Pete Cashmore is the founder Mashable, a media blog that provides news on celebrities, trends, and general gossip. Cashmore founded Mashable when he was just 20 years old back in 2005. In the beginning it was just a blog that became incredibly popular, fast forward to today and it is now one of the most popular news cites that people get their daily gossip and more from.

Due to the success of the website, Cashmore as accumulated a net worth of $95 million. Because of the success of the cite, he was able to sell the company to a gentleman by the name of Ziff Davis for a total of $50 million dollars. So in short, he’s a pretty successful guy