Josh Elledge is someone who has done something in the business world that many people think to be impossible or only dream of. He has created a multi-million dollar business using less than $500 in advertising. He does this by using a completely different approach, authority. He claims that when you have authority, advertising is not necessary. This would definitely seem true because Josh has got himself in the media more than 2000 times. Josh has taken what was thought of to just be an internet concept, and turned it into “a multi-million dollar miracle.”

Josh started off very poor. The reason for this is because he attempted to start 6 different businesses, and failed every time. With very little options, he started a business that helped with financial saving. He knew a lot about this due to having to cut expenses when his businesses started failing. One thing he learned in this process was that exposure was key to expanding ones business. So Josh began to cold call everyone he could think of, who might create some exposure to his business. Finally, a small christian radio station allowed him some air time. This was all he needed to get his business under way. After this, he wrote for a newspaper on couponing which became a huge success. This gave him the exposure he needed and he quickly turned it into authority and became a very successful influencer.  From there he has expanded even farther and is always looking for new ventures and ways to expand his authority.