As many of us know Selena as a successful musician and actress, her skills go far beyond the talents seen in her well known movies or songs. Recently, on September 3rd of this year, Selena released her own cosmetics line named, Rare Beauty. As a makeup and skincare enthusiast myself, I was intrigued to read about her new brand. After some research through the Rare Beauty site and watching reviews, it is clear that Selena made a statement with her new line. With the platform that Selena had already had, she was able to spread awareness of Rare Beauty quickly and began selling on the brands site as well as exclusively being sold at Sephora, online and in stores.

When researching more about her new brand, I began to realize several aspects in her mission behind Rare Beauty that prompted me to write about her for the blog post. Her entrepreneurial mindset is very evident in all she does, especially the thinking behind Rare Beauty. Selena is very passionate about her service and commitment to the communities around her. Selena has opened up throughout the years to the media about her health journey including physical and mental health and hopes to continue to use her voice and actions to make an impact on this community. A large part of the mission behind Rare Beauty is that she wants to be able to raise awareness of mental health and provide impoverished communities with the resources needed in this area.  She plans to do this by every sale of Rare Beauty made, one percent will be donated to raise money for a fund that she started called, The Rare Impact Fund. Selena and her team came up with several goals for the brand, one being to raise 100 million dollars to the fund.  The Rare Impact Fund is meant to increase access to mental health services. Not only did Selena start this fund, but also stated a Rare Beauty Mental Health Council. Lots of thought and planning went into the making of Rare Beauty which will foreseeably be a success since Selena’s dedication and commitment has been present since day one. Selena took the opportunity to give back to a cause she was passionate about, alongside her love for beauty, and create a brand around it. Success has already started not even a month into the debut of the line, beyond the products, consumers have also been intrigued to learn more about the story behind the line. A powerful story to empower women to tear down walls and expectations that society and media has placed onto us, specifically the “unattainable physical perfection”.

We are all rare and are all considered beautiful,and Rare Beauty aims to encourage us to find self acceptance in our own skin and know that we are still beautiful no matter what.