Jessica Alba is a well-known address who recently ventured into entrepreneurship. Several years ago, she was pregnant with her first child and as most new parents do she researched how to make her home baby safe. After one load of laundry, which she washed in “baby-safe” laundry detergent, she broke out in a rash. She thought,” If I had such a bad allergic reaction, I knew it couldn’t be good for my baby. So, I set out to educate myself.” After months of research, she saw there was a social injustice that the average family couldn’t easily find or purchase healthy products. So, she created Honest.com to make a better world for her children and other families. Today, the Honest Company sells everything from household cleaners to makeup. Jessica Alba saw a way that she could make a difference for healthier and safer families and used this as her motivation to create the Honest Company. Today, her role in the company is the visionary leader. She also guides overall strategy, creative marketing, and product innovation.