Archive for Millennial Enrepreneuers – Page 9

Hang In There

The Oxford definition of an entrepreneur is “a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.” When you think of an entrepreneur a few things come to mind: businesses, start-ups, big companies, but many times a select category of entrepreneurs is looked over. The category that I am referring to is YouTube, specifically Logan Paul. Logan has been on the platform since October of 2013 and started on a slow and rocky journey. His account featured funny videos with his friends usually pranking other people and just posting whatever he felt like. Over time, however, his account began to grow, his business and name became more and more popular and he started to gain revenue. Over six billion views and 23.2 million subscribers later he has become one of the biggest names in the YouTube industry.

Logan has started his brand “Maverick Enterprise” as his clothing line symbolizing strength and passion. His goal now is to turn it into a full-on fashion brand. This is not his only source of income though, as he has started his own podcast “Impaulsive” featuring many famous guests. He also has taken up boxing and has fought some big names, such as KSI (twice) and Floyd Mayweather. Logan’s persistence and dedication have taken him so far. He hasn’t stopped yet though, and the future is bright for the young man. He should be a reminder to all of us that even though the trials and pains we face, we just need to hang in there.

Jacob Zander, Spreading Positivity and Inspiration Through Footsouls.

Jacob Zander, a 23 year old from Santa Barbara, became a young entrepreneur after taking a college business class. He wrote in an article last year about how he developed an idea that he had been pondering through this class. At the end of the semester, Jacob had a product and a vision that he was ready and able to pitch to an investor.

Jacob’s idea of Footsouls, insoles for Converse, started when he was an employee at Trader Joe’s. With his friends, he frequently discussed that, although they wanted to wear their Converse to work, they always opted not to as they were too uncomfortable to wear for extended periods of time. To gauge initial interest for his product and idea, he asked his co-workers about it and sought their opinions. After this, because of his teacher, friends, traveling, and TikTok, Jacob’s insoles went viral.

Through his company and with his product, Jacob wants to inspire people and spread positivity. The product itself, a cream insole with the lettering “Feel Your Soul” written on it, was created to remind people every time they put their shoes on, to go out and truly live their lives. In addition to the insoles for Converse, Jacob’s company has expanded to creating insoles for Vans, clothing, and roller skates! Along with this, the company has a “Smile Fund” that takes a designated amount of every Footsouls purchase and uses it to give back to others.

What makes Jacob particularly creative, is his use of social media to help his company reach so many people. Before Footsouls was even born, Jacob filmed his entire creative and business process. Transparency was a huge goal of Jacob’s.  He wanted to show others his success hoping that they would gain the confidence they needed to succeed. Then, once he was able to manufacture the insoles, he began creating and posting TikToks. He used this as a way to advertise but also to give people a behind-the-scenes view of packaging and shipping process.

Since 2017, when Jacob was just beginning his journey with Footsouls, he has come a long way. With the help of mentors, friends, and social media, Jacob is inspiring others to follow their dreams and live every day to the fullest!

 

Jacob’s Website: https://feelyoursoul.com/


Sources

The Story of How Feel Your Soul Footsouls Started– FEEL YOUR SOUL

How Jacob Zander Spreads Positivity with Footsouls — Comeback Magazine

Mikaila Ulmer – CEO of Saving Bees One Lemonade at a Time

Curiosity is the birthplace of all creation and innovation. Lack of curiosity limits us in what we can achieve. Mikaila Ulmer, a 15-year-old entrepreneur, not only had the curiosity but had the drive and courage to turn her idea into an award-winning, multi-million-dollar company.

The idea of Mikaila’s company, “Me & the Bees Lemonade”, began when she was just 4 years old and got stung by bees twice in one week. Stemming from her anger around getting stung, she was curious as to why bees even existed. She was intrigued to discover truly how much of an impact bees have on the environment. In preparation for some children’s business competitions, she wanted to combine finding a way to help bees not go extinct with her grandma’s lemonade recipe in her business idea. This is how “Me & the Bees Lemonade” was born. She decided to make her own variation to her grandma’s lemonade recipe with honey and donate a percent of profits to “local and international organizations fighting hard to save the honeybees”. Since she started the business, it has shown unbelievable growth and she now is selling her lemonade in multiple major markets and stores.

Although some may think that a lemonade business is mundane and not worth investment, Mikaila clearly proved this wrong. Mikaila’s lemonade business stands out among the rest. How? She has a drive and meaning behind it. She has a clear purpose and vision for her mission as a CEO. She wants to help the environment at the same time as spreading joy by saving the bees and sharing her grandma’s lemonade recipe with the world. Her passion for the cause and her personal tie to the business is what makes Mikaila unique and what makes her idea great. In the social entrepreneurship arena, we can learn from Mikaila. Whether involving the environment, people, technology, etc., entrepreneurs like Mikaila should inspire us to replicate her passion and courage to change the world for the better.

Mikaila also has a desire to share her story of being a social entrepreneur with others, which she does through speaking at events, leading workshops, and participating in social entrepreneurship panels. She clearly values inspiring others in a way that shows them that they can also make a difference if they are willing to take the chance and apply their passion to a cause. Personally, I am inspired by Mikaila’s story because she is the epitome of young entrepreneurs that achieve success by filling a need that makes a difference and that people care about with no fear. Her story reiterates to me the importance of running with a vision. Mikaila says herself, “My generation-we’re the future. When we grow up, we’re going to be the people who are the presidents and the leaders of the world…If we start at a young age making a difference, donating back, giving back, when we grow up, we can do that on a larger scale.” This quote encourages me that even at a young age, we have the opportunity and potential to make the world a better place. If we capture our dreams and transform them into reality, then there is nothing we cannot do.

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Jeff Cripe, Founder of Cargo

Entrepreneur Jeff Cripe, who is 29 years old, is an impressive example of a young innovative thinker.  Cripe began as an employee at Birchbox where he was first introduced to the world of startups.  Not long after, Cripe had an idea, and decided to take a shot at his own startup.  Cripe’s idea was to piggyback off of already existing rideshare services and add a vending component.  By adding a box full of snacks, along with a scannable QR code that allows riders to make a payment, Cripes company, known as Cargo, added an entire new way to generate profit within the ridesharing market.  Already, Cargo has partnered with Uber, Grab, and Go-Jek, all leaders in the rideshare industry.  Part of what makes Cripe’s idea so effective is its simplicity.  Cargo didn’t require the invention of anything new.  Ridesharing has existed for almost a decade, and vending machines much longer.  It was simply the combination of these two concepts that was so revolutionary, and allowed for Cargo’s success.  Cripe’s story offers inspiration for how simply seeing the potential for a combination of two products in a way that no one else has seen before can lead to the creation of a successful company.

The brains behind Clicks Talent

Abraham Lieberman a veteran for the Israeli military used his time when not in service to start working on his dreams. He took advantage of the rising need for social media consultants amongst US companies and used that to start up his business, Clicks Talent. He saw the pain of many influencers that they might not have even realized or noticed. These influencers weren’t using their full talent in the ability to push and promote social media apps. While he was originally from Israel he knew that there was an open market in the US and took a break from his college education to pursue this opportunity. Abraham was very quick to see that new apps needed big name influencers and creators to promote their apps. He continues to diversify his company and pivot as new apps come out reaching those apps with different influencers that related to those apps. Abraham has really taken advantage of the rise in short-form videos such as Tik Tok and other apps that are now adding these videos into their portfolio. He has now expanded his company into a global powerhouse now reaching a variety of countries and apps within those countries. He believes that diversifying oneself in cultures allows them to grow and thrive in the current marketplace. A key aspect that I took from this article is Abraham’s emphasis of collaborating with people that have more experience than you and will be able to open your mind to different ideas. Personally, Abraham inspires me to think outside the normal box of products or services and to look for areas in the marketplace that no one has thought of or looked for. I think that using social media in the current time period is something that I took from this. I believe that social media will continue to open more and more areas of opportunity in the marketplace of the future.

 

Read more here.

Lani Boo Bath

Jelani Jones once was a 9 near old girl with a dream, she wanted to use her creativity in a bigger way. This is the reason she started Lani Boo Bath making bath products. Jelani utilized her connections in the local farmers market to get her feet on the ground in the industry. With the help of a mentor that she grew close with she grew her creative bath products into a lucrative business. She also takes advantage of her unique situation being so young. She has many supporters locally as well as across the world. She sells her products at markets, trade shows, and on her website. Her products are variations of scented bath bombs and soaps. They are all homemade by Jelani herself, with natural ingredients. She is a great example of using her creative abilities and connections to build her story in the community so that she can become successful!

Catherine Cooke: myYearbook

Another relevant entrepreneur for students is Catherine Cook, creator of myYearbook, a free interactive online yearbook. At the age of fifteen Catherine and her seventeen-year-old brother Dave came up with the idea to be able to interact with more fellow students online. They quickly got their first investor from their web designer older brother and set to work. Soon after building their website, they combined with a user generated quiz site to garner many more interactions.

As they grew, Catherine’s business encountered some pivots as she tried to figure out what would work and what would not. At some points potential investors would want her to move headquarters or determine ad space. Ultimately, she stayed true to her business and vision and it paid off. MyYearbook.com was ranked one of the most popular sites for middle school and high school students in 2006. As her business grew, it attracted nicer advertisers like Disney and Neutrogena.

While she put time into growing it, as was a struggle for many school age entrepreneurs, school and grades started to suffer. Because being in the heart of her target market and being able to optimize her website with direct input and feedback made myYearbook more user friendly, it also became very overwhelming when trying to balance work and school. Later in her high school career Catherine found herself having to skip classes to work.

Yet through every obstacle and inconvenience, starting when she was just fifteen years old, Catherine Cook’s myYearbook has carved itself a niche for high schoolers and grown to 3 million members.

Cook kept up her business all throughout college, after which she sold myYearbook. She remains a partner however, working full time for the business. Catherine Cooke has become a very well-known entrepreneur, inspiring many young people to not let their age keep them from pursuing their big ideas.

Andrew Mason – Groupon

The story of Groupon and its main entrepreneur is a dramatic one. Andrew Mason was a web designer paid by tech billionaire Eric Lefkofsky to drop out of grad school and start a business. With his prior experience and classic dropping-out-of-college storyline, Andrew was heading down the road of successful entrepreneurship.

Although he had built enough reputation to warrant a million dollar investment from a former employer, Mason was still in uncharted territory. In an interview with the Gimlet podcast, Mason had said “In the early days we would buy a bunch of academic books on collective action, and me and the other people there would just sit around and read.” The book learning was effective, but there were still some trial and error steps along the way.

While still figuring out what genre of value Groupon would provide its users, Mason and his partners had a few tries and guesses and trips. The original point was to provide an area for people to come up with an idea and go into it together. “I have a plan, but I’m not going to go through with it unless a lot of people do it with me.” Early on, they would seed ideas out to the public and see if they would take. Business was slow, and eventually the users started coming up with their own ideas.

This caused Mason to risk losing his funding; unless he could find an avenue that would provide steady usage and income, Groupon would be shut down. Mason eventually landed on group discount. Groupon sold retail discounts, giving a cut of each sale to the business providing it. Starting off by manually distributing and building relationships Groupon ended up growing faster than Apple, Google, and Facebook. Though he is no longer a part of Groupon, Andrew Mason continues to work as a successful entrepreneur.

Dude Perfect

Dude Perfect started out as just a group of friends wanting to have some fun. Cory and Coby Cotton, Garrett Hilbert, Cody Jones, and Tyler “Ty” Toney, were your typical friend group. They had been buddies for years and loved to have fun. Eventually, they all decided to try something; “Why not film some trick shots and post them on YouTube?”, they thought. I mean what is the worst that could happen. On April 9th, 2009, the friends posted their first video on their brand-new channel: Dude Perfect. The group had no expectation for the video would fare on the YouTube landscape, and left it thinking it would maybe amount to a few hundred views. But they were wrong. The video grew into an overnight sensation, garnering hundreds of thousands of views and attention from several top media outlets. Over the next few months, the friend group would continue dropping trick shot video after trick shot video, each one trumping the previous. As the attention and popularity of the channel grew over the years, the group had a choice, give up on the channel to pursue a “normal” career, or quite each of their jobs and go all in. The choice was clear, and not long after each of the friends had quit their jobs in pursuit of their passion. Almost immediately the channel exploded yet again, with tons of deals and sponsors pouring in, and the views and subscribers continuing to rack up.

 

As the channel grew in popularity, the videos and deals grew in magnitude. Through their channel, Dude Perfect broke numerous Guinness World Records, traveled the world, partnered with big brands like Nerf, made videos with many celebrity appearances, and even went on tour.

Throughout it all, there were three things always at the center of Dude Perfect: faith, family, and friends. Through these cornerstones, Dude Perfect was able to not only excel, but reach levels far beyond their imagination. Each member of the group admits that if it were not for their strong family connection, friendship, and Christian faith, Dude Perfect would have been nowhere close to its current level.

Dude Perfect is an excellent example of what is possible when pursuing one’s passion. Each member of the group made a risk when chasing their dreams. Through hard work, focus, prayer, and dedication, these friends reached new heights; but the best may be yet to come.

 

T.Rex Arms

T.Rex Arms

Lucas Botkin was 19 years old when he first started designing. A volunteer firefighter and avid firearm user, Botkin began constructing custom equipment for his own personal use and firearm training. Through the encouragement of his parents, Lucas began to sell products on eBay. Later his fire chief asked Botkin if he would make him a Glock 17 holster for his own use. Lucas did so, and after finding out his chief was able to protect himself and family from a home intruder while using the specially designed holster, Botkin realized the impact he could have through his products.

From that point on T.Rex Arms was a go. It started small, with only Botkin filling and shipping orders out of his garage. However, within a few months, orders grew to the point where Lucas hired David Botkin and David Noor to help with the flourishing business. After more time and more growth, Lucas had a decision to make, to remain a small company more as a side job; or to take the business to the next level, hiring more employees and expanding their workspace. Botkin chose the latter.

Over the years, T.Rex arms has grown from the small, garage based business, to the highly profitable and successful company it is today. This success is due to Botkin’s creativity and focus, as while as T.Rex arm’s core message and goals. T.Rex Arms has made constant efforts to enable and encourage “citizen responsibility”; in other words the responsibilities by citizens of the U.S. to protect themselves and others. On top of this, the company has always stuck to its core competencies: choosing quality over quantity and always seeking to tear down what is useless and build up something useful. Through Botkin’s entrepreneurial vision and creativity, Lucas was able to break into a market with new innovations and create a well known and trusted social media presence. Because of these excellent qualities, Lucas truly embodies what it is to be an entrepreneur.