One rule stands firm in this game, people will buy name brand equipment. I this day and age it is nearly impossible for anyone to make a name for their brand as a guitar builder. The big names, the Fender Stratocaster’s and the Gibson Les Paul’s, those are the brands that people are willing to spend countless amounts of money on. Occasionally the seasoned professional guitarist will spend money on the custom guitar made by some luthier who is known for producing the best equipment. However, a young man by the name of Marc Demers is beginning to change this. At only the tender age of 21 years old, people are beginning to take notice of his talent for making high end guitars.
Demers has decided to name his company K. Normand guitars, and the company is quickly making a name for itself among the public in Canada.
Another different approach to the industry that Demers is taking is in the production of his instruments. All of Demers guitar are handmade by the man himself. He hopes to use these skills in order to make a bold statement among the Canadian guitar builders.
