Jake Luhrs, most commonly known for being a vocalist for the metal band August Burns Red, has expanded beyond the realms of the music industry and has created a company and written a book that both deal with overcoming peoples personal struggles, whether it’s about their faith or mental health.
Firstly, his band, August Burns Red, is one of the more well-known bands in the metal genre, with their music videos garnering millions of views with every release. Currently, their band is embarking on a World Tour to commemorate the 10th Year Anniversary of their album, Constellations, which really helped them get their foot in the door of metal. In the metal scene, that’s a pretty difficult thing to achieve, since the genre of music they are playing is not radio-friendly nor enjoyed by most people. Given his position, many people after shows would come up to him and tell him about what they were currently struggling with, and, sometimes, how much he and his band helped them through those moments. He, and with some others, started Heartsupport, an online resource dedicated to those dealing with whatever problems they may have. With Heartsupport, they give these people resources to reach out to other people for advice and help via a forum page. There are also resources for counseling, daily livestreams on Twitch, and a book, titled Mountains, which was written by Jake Luhrs. All in all, Jake Luhrs has a successful band, who discovered a problem through the opportunities he had, went on to create a website dedicated to solve those problems.