Archive for Online Companies – Page 12

J.Sider and BandPage

J. Sider is the founder and creator of BandPage. In his own pursuit of getting his name out there in the music scene, he discovered that there was a much more effective and creative way to connect bands with their fans. Instead of using multiple online platforms, ads, and word of mouth, he created an online platform just for bands and musicians.

This company is based in San Fransisco. More than 500,000 bands and musicians currently use BandPage as their platform. J. Sider created his business on a freemium model of revenue. The musicians can purchase different tools and extras for their page on the site, and they sell an experience to fans. It helps both musicians and fans get unique access to information and a musical experience. This business is not going unnoticed by large name musicians. Musicians such as Rihanna, 50 Cent, and Arcade Fire currently use BandPage!

BandPage used another online platform, Facebook, to start up the business. Bands were able to create pages, release updates, and frequently update their information. The success was fast, and many bands decided to use BandPage. Two rounds of  raising money were conducted, and between the two rounds, over 18 million dollars were invested in BandPage. Unfortunately, the business took a hit when Facebook changed its layout. Pages and timelines were no longer used, so musicians who used BandPage were unable to set their original pages as their default page. This set back did not stop BandPage. They ventured out past what Facebook could offer, and created their own website. Their success continues, and both fans and musicians benefit.

 

Check out https://www.bandpage.com/ for additional information!

Tumblr: Blogging at its Best

History 508602650

David Karp wanted something different in his blogging experience. Ironically enough, he was tired of sites like WordPress that made blogging difficult and anything but seamless. Bloggers were finding ways to be unconventional with their blogs, but it was difficult; hammering out a good-looking post took about an hour. The process was far too difficult for the average internet user. People were interested in the world of blogging, but the platforms were too complicated. They needed a quick, easy way to share posts–without having to type it all out on WordPress.

Personality

“The blogosphere was really pretty mature. It had matured, though, to a place that was really designed for editorial publishing.” -David Karp

The problem was not only that blogs were difficult, but they were designed more specifically for editorial publishing, as Karp mentions in a video interview with Chris Dixon (co-founder of Hunch). Karp, who doesn’t consider himself much of a writer, still wanted to share things online with his friends and family. He felt that people, whether or not they had the patience to learn how to blog well, wanted to share their personality online–and so he created a way to do that.

Better than Blogs

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In February 2007, Tumblr was born. Meshing together all of the things he wanted (and knew that people needed) in a personal site, he created Tumbr as a place to express and share music, videos, and statuses, making it far easier for individuals to express themselves.

Not to Harp on Karp, but . . . 220px-David_Karp_EBE09_(cropped)

Today the entrepreneur has a net worth over $200 million, and Tumblr has been valued at $800 million. His little idea has become huge–now, there are over 150 million blogs on Tumblr. The site showcases all kinds expression, and personality.

“How I Made and Lost 2.5 Million Dollars

2.5 million dollars is a lot of money for anybody, let alone a 21 year old high school drop out.  That, however, was the income of millennial entrepreneur Andrew Fashion.  Andrew created websites which gave users the tools to personally design their MySpace pages. Upon his creation of these websites, Andrew started taking home checks upwards of $100,000.  Unfortunately, he was incredibly irresponsible with his money.  A luxurious house in LA, and multiple top-of-the-line sports cars.  This was just a start.  Newest advances in technology and trips to Hawaii, London and a number of other places around the world were soon tacked on to Andrew’s exhaustive spending.  The key to Andrew’s success?  Excellent marketing that resulted in his sites topping Google’s search rankings.

Unfortunately for Andrew, all good things came to an abrupt, and unpleasant end.  A massive overhaul of his websites in 2007 made Google think they were brand new sites, causing them to plummet to the seventh and eighth pages of Google searches. Andrew’s seemingly endless well of profit instantly dried up leaving him in massive amounts of debt.

Since then, Andrew has been blessed to dig himself out of his financial hole.  He has worked through his debt, and is now a successful internet marketer.  He has clearly learned from his mistake.  “Instead of blowing money on toys and cars, I am going to invest it back into the company or another company.  I will do the typical saving, like 401 k’s and rainy day funds.  Looking forward, Andrew hopes to move away from the internet business and become a real-estate developer.

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I Picked this Four You

When Grove City College student Adrienne Scrima began discovering four-leaf clovers frequently, she didn’t think much of it. But this summer Adrienne thought she would turn these chance happenings into a small business. She sells the dried clovers on Etsy for seventy-five cents each, and she makes magnets for three dollars. The magnets consist of a four-leaf clover glued onto the inside of a metal bottle cap with a magnet on the back. Adrienne is able to advertise the magnets as being made with recycled bottle caps.

The benefit of operating her business, named I Picked this Four You, out of Etsy is that she can reach people from all over the world. Adrienne has shipped orders to many different states because people find her by searching on Etsy when they are looking for clovers for a specific project. Most purchases are for gifts, though recently Adrienne received an order that was intended to play a part in a real-estate marketing campaign.

One thing that might become an issue with Adrienne’s business model is that it has limited sustainability. She can only sell as many clovers as she and her friends can find. Because of this, she has not engaged in large-scale marketing. Since it is cold and snowy in Grove City for a large part of the year, this might be a seasonal business.

Adrienne was on my freshman hall last year, and I am impressed by the way that she thought to turn an occurrence such as finding four-leaf clovers into a business.

You can find Adrienne’s Etsy store here: I Picked this Four You.

Mo’s Bows

Meet Moziah Bridges.

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Moziah, Mo for short, is a young entrepreneur who started Mo’s Bows, a one-man bow tie business, at the age of ten in Memphis Tennessee.  Mo has always loved looking good and fashion, but became frustrated when he could not find the fashionable ties he hoped to.  Mo started making his own ties when his grandmother taught him when he was nine.  Since then, Moziah has earned over $30,000 selling Mo’s Bows on Etsy and from his website.  The bow ties are also found in boutiques in Tennessee, Alabama, Texas, Louisiana, South Carolina and Arkansas.  Moziah has high hopes to expand his business to include neck ties, pocket squares, and other accessories for men. 

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Moziah is an inspirational young entrepreneur.  His innovation and energy to develop this business at such a young age is really astonishing.  Mo found a problem in the bow tie industry and has definitely succeeded in his solution of the problem with Mo’s Bows.  His positive attitude and plans to enhance his company and expand also shows great promise for Mo’s future. 

Tumblr

TumblrDavid Karp’s path toward becoming the founder and CEO of tumblr is not traditional in any way. He dropped out of highschool at the age of 15 and began homeschooling while doing other activities on the side in order to impress colleges. However, Karp never earned a high school diploma or entered college because he was busy with other things. When he was 14, he had started interning with an animation company called Frederator Studios. Another employee recommended him to help with a technical project at UrbanBaby, is an online parenting forum. Karp was able to complete the project within a matter of hours, and the company quickly hired him to be the head of product – all before Karp was 17!

On his own

When UrbanBaby was bought out, Karp decided to start his own software consulting agency, named Davidville. He began working on Tumblr during a two-week break between consulting contracts because he had been waiting for something like it for a while, and finally decided to invent it himself (with help from one of his engineers).  Tumblr was launched in 2007, and today it is valued at 800 MILLION dollars and hosts over 139 million blogs. Recently Karp sold Tubmlr to Yahoo for 1.1 billion dollars, but he still acts as the CEO and his personal valuation is about 200 million. (Can you imagine?)

Where he is now

This story is not at all the traditional way to progress in business. Karp never earned his high school diploma, began working as a technical employee at the age of 14, lived alone in Tokyo when he was 17, and launched one of the world’s largest social blogging platforms when he was only 21.  Is this luck? Or the result of a better plan than the traditional path?

Running with Swag

Road ID Saves Life and Defines Lifestyles

Edward Wimmer’s father had always told him to make sure he had some form of ID on him whenever he went for a run. When Edward was in college, a near accident caused him to think twice about Dogged determination: Edward Wimmer (right) and his father, Mike, have seen rapid sales of Road ID.his father’s advice when an oncoming truck forced Wimmer to jump into a ditch to avoid being hit during a training run.  After graduating, Wimmer and his father, an entrepreneur, holed up in their basement, and using credit cards to back their endeavors, began producing athlete-friendly ID tags, modeled after military dog tags. The two of them called their upstart Erlanger, Kentucky based company Road ID. Now, thirteen years later, the company continues to make these athletic ID tags and will engrave them with anything the customer chooses, but still recommends including “vital statistics and inspirational mantras to help lift spirits mid-workout.” An interactive version of these tags also gives responders access to your medical information including allergies and health insurance in the case of an emergency. However safety’nuts are not the only people who have taken an interest in these ID bands. What started out as a practical way to protect athletes has now evolved into a status symbol- a fashion statement that says: “I’m an athlete.” Road IDRunners, cyclists, and many other athletes are now wearing their Road ID’s even when they are not working out. In 2011 the previously online retailer decided to broaden its horizons by using kiosks to market and sell their bands in sporting goods shops. In addition to this, the company deals heavily in social media and email advertising as well as word of mouth. When a customer buys any Road ID product, they receive a special discount code that they can use and share for 30 days to get deals on other Road ID goods. In this way Road ID makes its customers its prime salesmen.  Although Wimmer refuses to divulge the company’s current worth, he claims that the company has growth by about 50% every year since 2002 and expects that its growth will continue as more and more athletes become acquainted with their product and want the image that it provides.

Birchbox

 

Birchbox

Ladies: have you ever had the experience of purchasing makeup only to realize later that it is the wrong shade, or doesn’t work for your skin type? This problem is compounded by the fact that makeup is very expensive and you can’t keep testing out different kinds to find one that works.

This is the problem that Hayley Barna and Katia Beauchamp are attempting to solve through their innovative new business, Birchbox. Birchbox sends a surprise box of cosmetics to subscribers each month, which allows subscribers to try out different products for a minimal cost. The price for this service is $20 per month, and all the products are donated by large cosmetics companies since by participating, they are gaining exposure for their brands.

Hunches

Barna and Beauchamp came up with the idea for this model in an interesting collision of hunches. First, they noticed that the internet commerce industry did very well in replenishing products, but had left the cosmetic market behind, partly because cosmetics require a lot of first-time purchases. Customers are hesitant to make these first-time purchases over the internet because it is more risky to buy makeup without first testing it.

The second hunch that combined to create the business was in observing how a close friend of Barna’s – a beauty editor – would help her friends by personally choosing makeup for them based on her knowledge of the different types of cosmetics. Barna and Beauchamp saw how women appreciated this service, and they decided to combine this idea with an internet business.

The Result

For twenty dollars, customers can get a box filled with surprise products that they can test out in limited sizes. The next month, the products will be completely different. The products are chosen based on specific problems that the women identify upon registering for the service. Already, Birchbox has over 400, 000 subscribers, and they have expanded to add a men’s subscription service for different products. The company also has an online store where customers can order larger quantities of products that they enjoyed in the subscription program.

Birchbox helps men and women become exposed to a variety of brands for a much smaller fee than ordering each product would cost individually. Some believe it will revolutionize the cosmetic industry. It is certainly an interesting model.

Dude with Two 6-Figure Businesses

Adam Horwitz is just a typical guy…with two 6-figure businesses.

Adam Horwitz

When Adam was a 15-year-old high school sophomore growing up in the Pacific Palisades, a mean-spirited gossip blog caught fire with his classmates. Concerned parents soon stomped it out, but Adam’s newfound desire to find online success would prove much harder to extinguish.

He started Urban Stomp, a website where he posted music and the locations of parties in the area. The site made a profit by selling clothes through affiliate links. Adam proved too successful for his own good: Urban Stomp drove 800 people to one party. He had to shut it down after only a few weeks.

Adam has learned from his mistakes and now teaches people age 15 and older how to make money online. He practices what he preaches: his courses, ‘Mobile Monopoly’ and ‘Cell Phone Treasure’, have each earned over $100,000 and he has another one in the works, called ‘Dude I Hate My Job’. To get his blood flowing, Adam enjoys driving his newly-purchased 2010 Audi A5 and playing Call of Duty: Modern Warfare 2 on his Xbox 360.

$400M in Two Years

Filtering Ideas

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On October 6, 2010 Kevin Systrom and
Mike Krieger launched an app. These two had come together after a few years of dabbling: each with his own interests, and new ideas. Krieger had recently worked on user experience design with a company called Meebo. He would bring in groups of high school students to test the company’s interface. However, Krieger had always had a passion for picture-sharing. Meanwhile, Systrom was working with some app ideas. He created an app called Burbn which let users share their location pictures with friends–but what the app lacked was a smooth user interface. So these two came together and began to collaborate–each bringing his own skills, passions, and ideas to the table. It was then that the filtering and refining of ideas began.

Social, Simple, Slick

They decided to trash the Burbn idea, but they held on to the concept. They loved the idea of creating a social, picture-sharing medium, and so they began their research. They wanted to make picture-sharing fun and simple–so that it only took a few clicks. In the end, Systrom’s programming and Krieger’s design experience came together and fashioned Instagram.

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In three months, they had one million users. And eventually they had three million. Today the app not only has 150 million active users, but also gives users the opportunity to share videos.

Just recently the company was bought by Facebook, but here’s the catch: they were bought for one million dollars–and Systrom owned 40% of the shares. Yes, that’s right–he now has 400 million dollars. Now is that a profitable idea, or what?