Jordan Karcher is the founder of the company “Grounds and Hounds.” He founded a business that makes good coffee with an even greater purpose. Their mission is to “…eradicate unnecessary animal euthanasia and improve animal welfare, our passion as a company is to provide and amazing coffee experience for our supporters every time they brew a cup of our coffee.” This coffee company donates 20% of their profit towards dog shelter and rescue organizations. They use organic, eco-friendly coffee beans that are sourced from the best regions throughout the world. Not only does Grounds and Hounds have multiple coffee roast flavors, but they also sell apparel, mugs, accessories for your dog, stickers and more! Karcher took two of his passions together and formed a business that has increased revenue by 300%. They have been able to grow while maintaining their mission: great coffee should fuel a greater purpose.
Karcher gives some great advice. He says, “While it is important to always follow your passion, remember that your product and the customer experience must meet or exceed that of industry competitors.” He found a way to be unique among all of the coffee brands by creating a company that gives towards good purposes and that also connects with him personally.