When people think of multi- millionaire estate tycoons, most don’t picture a 19 year old. However, most people aren’t Akshay Ruparelia. This young man has redefined the housing industry, owning the 14th largest estate industry in the UK. His company, Doorsteps.co.uk, makes selling your house easier than selling your car. Furthermore, they take away the steep prices of real-estate agents and help you sell your house from the comfort of your own home.
Ruparelia is the son of two deaf parents and currently is their main caregiver. When he was young, he saw first-hand many business practices that he deemed unfair. He especially saw this in the housing industry. Shocked by the high commissions estate agents charged for such a menial task, Ruparelia decided to do something about it. In December of 2016, he launched his online website Doorsteps.co.uk. This site created a network of quality estate agents that could guide customers through the process of selling their house without the steep prices of normal agents. It cuts away the massive overhead pricings, and allows the buyers to be more involved in the process.
Ruparelia found the niche in the stagnant industry by changing the way his company approaches customer service. “Why, oh why, do we give away £20,000 worth of bricks and mortar in our properties to estate agents? For doing what exactly? Putting the house on the internet?” he asked. Instead, he envisioned estate agencies that put their customers first and charged dues that reflected that mindset. Thus, he charges an upfront price and doesn’t get any commission on the actual sale of the house. Ruparelia leads the charge of agents, selling his first house in the middle of his exams, and ensures that customers receive the service he envisioned.
This site is simple to use, and allows people to sell their houses without ever needing to leave their couches. People simply fill out an online survey or call the 24 hour customer service hotline, and they are connected with an experienced, self-employed estate agent. The agent speaks with them and helps them determine the best package that fits their needs. After the package is approved and the listing is official, the agent posts the sale on different online sites. People sit back and watch their dedicated agent sell their house, all for less than one hundred pounds. ‘
As the teenager continues to take the industry by storm, he doesn’t forget his goals of a customer centered company. It seems this mindset is paying off, as his company is ranked in the top five for customer service. The press has described his company as the “Uber of the property world.” In an extremely competitive market, Ruparelia’s company has already taken 0.5% of the UK market and is valued at over 12 million pounds. With all of this success, Ruparelia shows no signs of slowing down as he continues to pursue simple selling so his customers can move on.