Archive for Skin care

Jessica Pegula: Ready 24

Jessica Pegula is a tennis player ranked 24 among WTA players.  She has played tennis since she was ten and struggled with skincare.  She tried so many products and could not find one that fit her.  Plus, her skin was struggling because there was too much going on.  She needed something that was for athletes, clean, and simple.  This led her to create her own skincare line.  Pegula had hip surgery and lots of time in her recovery.  In her downtime, she formed Ready 24.

Ready 24 has four lines: cleansers, essence water, moisturizer, and recovery skin products.  She worked with a company in her hometown and used focus groups to formulate, test, and refine her products.  She uses her own products and so do other tennis players!  She got Ready 24 into Wegmans, online, social media, and at tennis events.

Pegula said that it really hit her that she was really starting a business when she was making the labels for the products one day.  She told

Ready 24 | Happy birthday to our amazing founder Jessie! Send her some love  in the comments 🩵🎉 #jessicapegula #femalefounded #womeninbusiness… |  InstagramHologic WTA Tour, “I was thinking to myself, `This is so weird. I can’t believe I’m writing a label for people to use.’ It was so hands-on. Honestly, it was really pretty cool.”

Jessia Pegula’s parents also inspired and helped her.  They helped to provide the initial investment and continually offer feedback and ideas.  He dad is always full of ideas, and her mom knows how to make it a reality and take risks.

Pegula is driven by her own experiences.  Her story is similar to mine because I too had hip surgery and played tennis.  It is so hard to find the good in the midst of recovery.  Her life was tennis, and she could have been wallowing in her own self-pity, but instead she found a need and addressed it.  She used what was in front of her

as an opportunity.

Brooklyn and Bailey McKnight

Twins Brooklyn and Bailey started their famous YouTube channel in 2013, when they were just 13 years old. Since then, the 23-year-old duo has taken off in the world of influencers and now have 7.06 million subscribers on YouTube and 9.3 million on Instagram. They post all kinds of lifestyle content from beauty tips to road trips. They make sure to keep both of these accounts well-maintained by posting YouTube videos once weekly and keeping their Instagram stories full on all days of the week.  Followers of Brooklyn and Bailey are always well-informed on what is going on in the lives of the twins, whether it’s that they’re getting married, buying their first homes, or launching a new line of clothing.

Brooklyn and Bailey have a well-established online persona of cute, fun girls who live their lives by going on adventures and maintaining their relationships with each other, their husbands (they were both married within the last year), and their families; and of course, by maintaining all their entrepreneurial ventures.

On top of their online presence, Brooklyn and Bailey maintain their own online fashion line, LashNextDoor; their skincare line, stayitk; and their recently opened drink shack, Sip City.

LashNextDoor features fashions of all types (dresses, shirts, skirts, pants, jewelry, etc.) designed by Brooklyn and Bailey that reflect their fun personalities in a trendy and cute way.

Stayitk (standing for “stay in the know”) is a vegan and cruelty free skincare line that promotes the idea of its users to “stay in the know” on what they are putting in their skin.

Sip City is a drink and snack shack that sells fruity beverages and sodas as well as a few different cookie options.

I have followed Brooklyn and Bailey for a while now, and I always feel very inspired by their ability to run all of their entrepreneurial undertakings as well as show their love for each other and their family; and their drive to not let anything get in the way of their dreams and goals. It’s very uplifting for me to view their content and see their positivity on my Instagram every day.

Lani Lazzari: Simple Sugars

Skin conditions can be extremely hard to find remedies for and also are just aggravating to those who suffer from them. Founder of Simple Sugars, Lani Lazzari suffered from eczema and tried so many products and doctors visit to try to help. Nothing was working, so Lani, being in high school at the time, took it upon herself to research and mix up her own home remedies. She finally made one that helped her clear her skin. This was the first time in her life she was eczema free; that is a long time to suffer from a condition, so to finally find a solution had to have been a wonderful feeling. After seeing results on herself, her aunt saw results from her psoriasis and her friend who had rosacea. She began her business after realizing that her product is actually helping people suffering from their skin conditions. As she was still only in high school, Lani took her junior year off to work on her business and decided to work on growing her business and not continue her education at college. She actually went on Shark Tank and received an offer from Mark Cuban. Needless to say, her business is doing well, and it all started in her high school years.

Lani’s story is so impactful to me because it again is another example of someone trying to solve a problem for themselves and it ends up helping others. What is so amazing is the authenticity of these young entrepreneurs who find a solution to their own problem, realizes it helps others, and they want to find a way to provide others with their solution to solve their problem. Lani is innovating with her organic products that help with a multitude of skin conditions. I personally feel that the area of skincare is so overwhelming and aggravating. But it is also an area that is very popular as people simply just want to find a way to clear and heal their skin. Lani found a solution herself because nothing worked for her, and now she shares it will others because she wants others to feel the way she felt. I love the story of this product and the genuine care Lani put into starting this business. It inspires me to want to solve a problem that will help others and provide it to them in a sincere, genuine way.