Jungmin Kang was just 13 years old when she started her slime business in 2017. She became familiar with ‘slime’ through social media, as she enjoyed watching ASMR slime videos. Soon, she started her own e-commerce slime business using her allowance money. She launched her own social media and website for ‘Snoopslimes,’ selling various different types of slimes.
Kang’s business started small, but it has now grown larger than she could have ever imagined. Her social media following has now reached over 6 million, and she has sold over 1 million slimes total. To grow her business, she consistently posted high-quality videos of her slime products on Instagram and TikTok. Many of these videos went viral, which helped to spread the word about her company. In just over a year of posting on her social media, Kang had gained over 1 million followers.
Kang explains on her website that her product is a “therapeutic sensory toy” that provides a “creative outlet” for customers. Snoopslimes serves a wide array of customers, from young children who use slime as a fun toy to adults who use slime for “stress relief.”
Kang has found interesting ways to innovate in the slime market. She uses a “drop-based” business model, meaning that she launches a new supply of slimes every week at the same time. Some of the slimes stay the same every week, and others are brand-new or seasonal. Many of her slimes are carefully curated to coincide with current trends, events, or media. This business model creates more interest and demand; she can be more creative in the slimes she launches each week and many of the slimes sell out quickly after the drop time.
Kang also offers ‘slime subscription box’ plans for dedicated customers. The Snoopslime website also has a ‘Slime 101’ page for slime information and care, as well as a ‘Slime Lookbook’ page where visitors can see slimes from previous drops.
Kang is an inspiring example of a young entrepreneur who found an extremely niche interest and used her creativity to satisfy a need in the market.
