In the world of soap, there really is not much variety, especially for men. 3 in 1 and 5 in 1 shampoos, all with the same three scents, men can find it hard at times to find a soap that works and smells good. That’s what Jack Haldrup thought when he created Dr. Squatch, a soap brand designed for men. He created the company to make organic bar soaps that smelt and felt good on the skin, and that did not smell like the soap men had been using their whole lives. With scents like pine tar, grapefruit IPA, goat’s milk and many others, Haldrup had created a brand that challenged the status quo of mens hygiene and sent it into oblivion. I have used Dr. Squatch products and am a fan of how the soap smells and feels, as they have bars that have differing levels of exfoliation for different types of skin. Haldrup saw this problem of soap and that no one was doing anything about it, and seized the opportunity and has never looked back. They have gone fully into catering to men, especially in how they brand and advertise their products, with most commercials being in the woods, with a man with a beard and long hair talking aggressively about soap. So while at times the company may seem like a joke, their products show that they obviously do care a lot about soap and serving the needs as it pertains to men’s hygiene.