Benelab is an alternative search engine that donates all of its ad revenue to charity. Jack Kim founded the non-profit when he was 16, in 2011, after realizing how much money a major search engine, like google, is able to generate. Searching for information is one of the largest markets on the internet and Benelab seeks to tap into that by redirecting funds to help solve issues around the world. Each month, the team (initially consisting of Kim and his schoolmates) selects a new charity to support and sends out a newsletter to keep their users updated. Benelab highlighst how if just 0.0001 percent of the aproximate 4.1 billion web searches each day occurred through the site, it could donate $250,000 a month to non-profit causes.