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Savannah Britt: Youngest Magazine Publisher in the World

Posted by Emma O'Toole

· Friday, November 29th, 2019

· 3 Comments

At 9 years old, Savannah Britt had her first job: a paid public writer for children’s book reviews for The Kitchen Table News, a local New Jersey newspaper. She loved to write and was gifted in her writing skills that a newspaper hired a 9 year old. The publication then went out of business, leaving Savannah unemployed. She was determined to develop her own voice through writing, so she decided to start her own magazine. She was very intrigued by the industry, and one day decided to make her own magazine that features things that real teens want and need.

At 11 years old, Savannah founded Girlpez, a online and print publication focused on fashion, beauty, and self-empowerment for teen girls. Girlpez quickly gained attraction and rose Savannah to fame. It caught the attention of Teen Vogue’s then editor-in-chief, Amy Astley, who named Savannah as the “Youngest Magazine Publisher in the World.” Savannah wrote and covered everything from celebrity interviews to front row coverage at New York Fashion Week. She wanted her magazine to have the ‘it’ factor. Following the online site, Girlpez then became a hard copy magazine.

After years of running her magazine, Savannah switched gears and ventured off to college at Rutgers University. With experience in magazine publishing, she found interest in communications which led her to public relations. In her freshman dorm room, she started her own PR firm, Brittprint. She became a serious networker, which has made her into a popular PR socialite. She has worked with big celebrity names and her firm specializes in brand management, marketing, content creation, and PR specifically with clients in the fashion, lifestyle, and entertainment industries.

Savannah capitalizes on her unique PR approach, veering from traditional mediums and zooming in on strategic communication through creative conceptualizing and vast powerful relationships across the globe. Through her roles in the magazine and PR firm, she is constantly redefining social visibility.

3 Comments

Categories : Apparel/Accessories, Beauty, Communication, Fashion, Female Empowerment, Social Entrepreneur, Social Media, Women Entrepreneurs

Kevin Systrom and Mike Krieger, Instagrams Original Owners

Posted by Rebecca Cloyd

· Monday, November 4th, 2019

· 5 Comments

Kevin Systrom and Mike Kreiger are the co-founders of one of the most widely used social media platforms today. Although many people probably don’t know who they are, they are the men behind Instagram. Prior to beginning their work on Instagram, both of these men lived highly respectable lives. Kevin Systrom was a part of the team who created Twitter and spent a few years working with Google. To say that he has experience with technology would be an understatement. Mike on the other hand did more of the engineer work prior to beginning Instagram and his knowledge for engineering would come in very handy in the long run, as he would be in charge of all of the engineering behind the app. The two men met while they were attending school at Stanford University. Kevin says that the idea behind the app was to create a new and improved way of communicating with one another. If you have used Instagram since it was officially launched in 2010, you would know that significant changes have been made since then. In recent years the addition of the Instagram story, Close Friends story and smaller changes such as design have been implemented to make sure that the app stays ahead of the trend.

Last year the two men officially stepped down from their positions as co-owners of the company, after selling the company to Facebook in 2010. The reason behind this was because of supposed disagreements with Mark Zuckerberg, the owner of Facebook. Disagreements on the layout and design of the app was what let the co-founders to step down. Despite their departure, Instagram is still one of the greatest social media apps to exist, and Facebook can not catch up. The younger generations are being drawn to Instagram and have no desire to have a Facebook account. Kevin Systrom and Mike Kreiger have an incredible success story. The fact that their idea for Instagram is still spreading and growing in popularity even though they are no longer in charge is awesome. They completely changed the idea of communication and created something that at its prime was unlike anything else that had been previously made. Sometimes being a good entrepreneur means taking risks and thinking outside of the box, and these to men are the perfect example of that.

5 Comments

Categories : App, Social Media, Technology

Amber Venz Box: Turning “Likes” into Dollars

Posted by Emma Lizewski

· Monday, October 14th, 2019

· 3 Comments

Amber Venz Box has taken the fashion-tech industry by storm while being a mother, wife, and successful business woman all at the age of thirty. The Dallas native has turned photos on social media into a way for style inspirations to make money. Mulling over the idea with her husband, at the time boyfriend, the two created an online website called RewardStyle with an affiliated app called LIKEtoKNOW.it. This company connects retailers with social media users so that people can easily find and purchase an outfit they saw in someone’s post. This new way of selling and shopping has seen one billion dollars worth of success and is growing. Box’s idea began before Instagram dominated social media platforms, which proved to make this company difficult to start.

RewardStyle was born from Amber’s own pain when was struggling for money as a twenty-two year old living in Dallas. Amber had her own consulting business where people would sign up and pay for a fashion consultation. She also ran a personal blog that kept up with her daily attire and style. Amber realized that she was losing money because people were just buying what she was blogging about instead of scheduling a consultation, and at the time money was her focus. It was then when she began crafting her idea to create a platform that would make her money, make retailers money, and make customers’ shopping experience easier.

It wasn’t a simple process, however, because Amber Venz Box ran into trouble trying to get large retailers to notice her and take the time to listen. There were many times when retailers would tell her there is no budget to work with bloggers because they mostly focus on celebrities and magazines. Amber also saw problems arising in her marriage because their opinions about running the business were different. With great persistence and patience, Amber was able to close a deal with a smaller retailer who saw an increase in revenue after working with her company. This brought the couple closer together, and they are now a strong business duo. Today, Amber is working with over 4,500 retailers who pay commission to users promoting their merchandise, which leads to sales for the company right from the picture.

Hearing the persistence Amber required to get her company running echoed what we have been talking about in class and with the quest speakers. Start-up companies can’t be successful unless you want it and adapt your strategy for the market you are trying to pitch to. Sometimes failure is regardless, but we should never give up after a few failed attempts. Amber was able to solve her own pain, but she also solved the pain felt by different markets. In other words, Box took her passion for style to create a new piece of technology that has changed the fashion industry.

3 Comments

Categories : App, Clothing, Fashion, Social Media, Technology

Kylie Cosmetics- The Making of a Billionaire

Posted by Ashley Ostrowski

· Monday, October 14th, 2019

· 4 Comments

A billion. It’s a number that seems impossible to picture in our minds. It’s one that counts our population, our galaxy, and it could make up seemingly infinite lifetimes. For most people, this idea of the billion exists only in the hypothetical or in the things beyond this world. So, when someone achieves it, it leaves the world wondering how.
In March of 2019, Kylie Jenner was listed by Forbes Magazine as the world’s youngest self-made billionaire at twenty-one-years old. TV jumpstarted her fame Kylie’s name when she appeared on the reality show Keeping Up with the Kardashians when she was just ten years old. Since then, she’s used her name to create her brand. She started with endorsements for beauty companies. In 2013, Kylie had 2 nail polishes named after her as a part of a Kardashian Colors nail polish kit from Nicole by API. In the same year, she and her sister Kendall started a clothing line with Pac Sun and a jewelry line with Pascal Mouawad’s Glamhouse.
In 2015, Kylie decided to create a lipstick line pf her own, which she called the “Kylie Jenner Lip Kit.” Jenner said she took inspiration from her love of make-up tutorials and using makeup to make her lips look fuller. She started selling the lip kits for $29 online and they sold out right away. She created an app for the company and then changed the name to “Kylie Cosmetics” in 2016. Since, she’s started selling at Ulta Beauty, a decision that led her to make $54.5 million in six months. Being one of the most-followed people on social media platforms such as Instagram and Snapchat, social media has been a major medium for promoting her products. It’s the power of social media,” Kylie said on the topic, “I had such a strong reach before I was able to start anything.” In fact, Ulta itself hasn’t done any marketing for the brand, which, the company has said just doesn’t happen. Kylie’s management of her social media pages has really made Kylie Cosmetics.
Part of the success of Kylie’s sales relies on scarcity. The company launches a set amount of products at a time, and each time, they sell out. The company continues to grow as it includes more makeup products, and Forbes magazine estimates that the company is currently worth 900 million dollars. Kylie Jenner is a successful entrepreneur by using her social media to market her brand to makeup users. In conclusion, Kylie truly captures the image of a millennial entrepreneur, using current media to create a brand for herself.

4 Comments

Categories : Apparel/Accessories, Celebrities, Fashion, Female Empowerment, Makeup, Millennial Enrepreneuers, Millennial Entrepreneurs, Social Media, Television, Women Entrepreneurs

An ELITE Millenial Mentor

Posted by Paige Snyder

· Sunday, October 13th, 2019

· 1 Comment

“Life is a journey, not a destination.” Although this saying arguably lands at the top of the “cliché list”, its meaning rings true for millennial entrepreneur Gerard Adams. Adams has accomplished many successful things during his time as an entrepreneur. His first big endeavor was co-founding millennial news platform EliteDaily, which was bought by Daily Mail in 2015 for $50M. Since then, he’s invested in, built and backed 9 seven-figure companies, established a mentorship non-profit organization, and developed his own online show: Leaders Create Leaders. While all of these things are remarkable, for Adams, the journey has been the most fulfilling part of his rise to success.

Adams claims that his purpose is to, “inspire other Millennials to leverage their passions to create the successful lifestyles they dream of.” It wasn’t without an abundance of passion, hustle, and failure that he was able to reach his goals. The unique thing about what Adams currently does is that through his various social channels, he takes the ups and downs of his own journey and mentors future entrepreneurs along theirs. It is this two-pronged approach to millennial entrepreneurship – success alongside mentorship – that is revolutionizing the way today’s most successful businesspeople are developing more leaders and expanding industries.

Gerard Adams is the perfect example of someone who cares not only about their own personal successes, but also about the growth and development of other entrepreneurs. His nickname, “the Millennial Mentor” is a fitting description for how he is trailblazing the entrepreneur’s attitude and journey.

1 Comment

Categories : Communication, Mentorship, Millennial Enrepreneuers, News, Social Entrepreneur, Social Impact, Social Media