Archive for Social Media – Page 6

Shelby Wildgust- Naked Networking

Shelby Wildgust is a Philly native who is full of infectious energy. She loves all things from Philly Sports (GO EAGLES!) to rock climbing, but Shelby is most interested in supporting, mentoring, and coaching young female business leaders into becoming the best and most authentic versions of themselves. While working very closely with Shelby this summer, my favorite thing about her was her go-getter attitude that inspired me not to give up on my dreams for my summer job as a Branch Manager for Vector Marketing and Cutco Cutlery.

Shelby has always loved taking ideas and bringing them to life. In high school, she even started her own jewelry business called Treasures for Tuition to raise money for college. When Shelby was 18 years old, she found Cutco/Vector Marketing. She says she “has no idea what [she] was getting [herself] into”. After being quite successful and experiencing a lot of growth, she ran two branch offices, which is a summer only office that a college student runs while he or she is on summer break. Shelby claims that working for Cutco and having two very successful summer offices, equipped her with many skills which includes how to be resourceful, how to handle rejection, how to build relationships, how to communicate effectively, how to ask for what she wants, how to be a professional, how to public speak, and the list goes on. After graduating college in 2016, Shelby went into Corporate America but realized that she wanted to go back to Vector in a different role. She coaches and leads young individuals running a branch office.

In 2016, Shelby gave a TED Talk called “The Masks We Hide Behind”, where she opened up about her struggles growing up and wanting to fit in which sparked an interest in the idea that women wear masks. She attended a few events that encouraged women to becoming the best versions of themselves and thought she wanted to create something like this, but she wanted to stand out from any average networking event. So, she took the idea of women hiding behind masks and tied it into the idea of networking. In January of 2019, Shelby made the decision to become more involved in the Philly community of young women and she started Naked Networking.

The idea: “Women only. No Make Up. No Judgement.”

And it is exactly that. Upon arrival, women go through a “makeup removal station” where they remove the “masks” they were wearing all day.

 

Since it’s debut, Naked Networking has hosted two events. In June, Shelby hosted her first Naked Networking event. Thirty were in attendance (SOLD OUT!), there were two panelists, and she had multiple sponsors. At the second event, she saw familiar faces, which proved that women were getting a lot out of the experience. There were also 70 (SOLD OUT AGAIN!) in attendance, two panelists, and, again, multiple sponsors. Shelby and Naked Networking has been featured in Philly Mag and CBS 3.

 

The future of Naked Networking is bright. The next event will be held on October 29th, 2019 with 75 women in attendance. Shelby is also planning a large scale event with 200 women as an all day event. She also is expanding to a new city, but she wouldn’t tell me where yet, as it will be announced at her October 29th event.

Shelby is just getting started as she aspired to help more and more women “remove the mask” and feel more confident in themselves and being “exactly who they are meant to be.” Naked Networking has empowered so many young women already and is making strides to create a lasting impact on so many lives in the near future.

http://www.nakednetworkingevents.com

VSCO – Joel Flory & Greg Lutze

Joel Flory was a wedding photographer and Greg Lutze had an eye for web design. These two men joined together at first to start building websites. Their simple idea lead to the release of their first website in November 2011 to desktops. After the website brought in more than a quarter million dollars in the first 48 hrs, they dropped the website making business and turned their attention to the app we know as VSCO.
The evolution of VSCO is very interesting for a number of reasons. VSCO was initially intended to be a website where you could access tools to edit photos. This idea emerged because of the skills Lutze had with web design and Flory’s photography job. I think that there is a very important lesson to learn about timing when we look at VSCO. If this app had been released earlier or later than it was then we could be without VSCO. VSCO was released at about the same time as Instagram and other social media platforms. These other platforms paired well with VSCO and contributed to its grow, but VSCO has separated itself from the rest. As an entrepreneur, one of the hardest things to account for is timing. In the case of Flory and Lutze, they managed to get lucky with the timing of their app. However, it is still an important factor to take into account.

The story of these co-founders is also encouraging to young entrepreneurs and college students. Flory went to Cal Poly university as an electrical engineer, but quickly switched to information technology. In addition he decided to take time off his sophomore year. Looking back at his journey, Flory gives this piece of advice, “The rules aren’t exactly clear, and each year you start to learn a little more about how to be successful. Don’t take failure as the closing of a door — rather, a new skill you need to learn.”

The creators of VSCO and their story should be taken as an encouragement to young entrepreneurs. You do not need to have everything figured out to be successful, you just have to be motivated. In addition, I think that this story teaches us to be open to iterations in ideas that might not have been expected.

VSCO founder’s unique perspective: How alum Joel Flory’s side hustle took off

Pete Cashmore – Mashable

Mashable started out as a blog written by Pete Cashmore in his parents house in Scotland when he was a teenager. Founded in 2005, Mashable has developed into a large social media news site that millions read everyday. It is one of the leading sources of news and information. They are in independent news source for digital culture, social media, and technology. They claim to have one of the most engaged online news communities in the world.

Pete Cashmore recently sold Mashable and is now onto other ventures; Mashable was sold for $50 million. Still only 34 years old today, he was listed as one of Times most influential people in 2012. He previously wrote a weekly column on technology and social media for CNN.

Cashmore is very similar to Zuckerberg in many ways. The rise of the millenial social entrepreneur has been a common trend in the last 10 years or so. People creating multi-million dollar companies out of their parents houses, basements, and garages. The extent to which the internet welcomes innovation will never be limited. It doesn’t require a team of people anymore to create something like Mashable, just a kid from Scotland writing a blog to pass the time.

 

Oh, Snap- The Story of Snapchat

Imagine, it’s 2011 and your spring semester of college. You’re sitting in your product design class. Your project is to comFile:Snapchat logo.svg - Wikipediae with an idea for a product. You come up with an idea for an app. That’s the story of how Snapchat was founded. Evan Spiegel was a product design major at Stanford University when he and his friends Bobby Murphy and Reggie Brown came up with the idea for Picaboo, an app that shared messages and videos that would disappear shortly after they were sent. It distinguished itself from other messaging apps, because, unlike them, the pictures would be deleted within a short time frame after they were sent. The creators of Snapchat observed that people didn’t need these pictures saved forever, and how sometimes people preferred to show others a picture for a little while.
The app was launched in 2011 as Picaboo. The target audience for the app was women, but it became popular with people of all ages and demographics. The name was changed from Picaboo to Snapchat pretty early on because the creators discovered that it was already the name of picture printing service based in New Hampshire.
Snapchat took off in popularity after its release, and by June 2016, Snapchat more than 150 million daily users. Companies who have tried to buy the app to get into on its success have tried and failed. In 2013, Mark Zuckerberg tried to buy Snapchat, but he was turned down. Whether or not they could get the rights or not, owners of similar companies have used some of Snapchat’s features on their apps, such as the story feature, which have been added to both Facebook and Instagram.
In addition to its successes, Snap Inc has had several failed ideas over the years. In 2018, the app was redesigned in an update, and many users complained about the changes. 1.2 million people petitioned the company to convince them to change the design back. In 2013, Snapchat created SnapKidz, an app that included some of Snapchat’s features, and targeted kids under 13, the age you have to be to use Snapchat. Snapkidz included the photo and video features and filters offered by Snapchat but didn’t include the Messaging or Friends features. It has been discontinued and there is no information about it on the Snapchat website. In spite of these failed enterprises, Snapchat has remained one of the most popular social media apps and has changed the way that people message each other online.

Lilly Singh

Image result for when was lilly singh born

One of the most recognizable faces on the internet these days, Lilly Singh first got her start on YouTube under the name, IISuperwomanII.  Her story really begins after she graduated from York University with a degree in Psychology.  She has since stated in YouTube videos that after her graduation, she struggled with depression.  When she started making videos later in 2010, she found it to be a therapeutic outlet.  According to Lilly, she chose the name “Superwoman” because that’s what she called herself when she was younger when she “wanted to deal with life’s obstacles like a hero.”

Her channel soon took off and her tomboy, down-to-earth personality became her staple.  As her fanbase grew, so did recognition of her “catchphrase” and signature red lipstick, so in 2016, she launched her own lipstick line called “Bawse.”  The next year, she released her first book, How to be a Bawse: A Guide to Conquering Life, for which she went on tour for a few months later on in 2017.

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Lilly has always made sure to stay connected to her audience, going on tour in 2015 (for her documentary, A Trip to Unicorn Island) and in 2017 (book tour), filming daily vlogs on her second channel, and regularly having live-streams where fans can ask her questions.

Her success is likely due to her unique style, but also her constantly trying something new besides just YouTube videos.  Just this past March, it was announced that Lilly will host her own late-night talk show, A Little Late with Lilly Singh, which premiered this September.

In just nine years, Lilly went from a depressed college grad to touring the world, having her own lipstick brand, writing a book, achieving 14.9 million subscribers, and hosting her own show on NBC.  With the help of the internet, Lilly Singh branded and marketed her signature personality to the world.

Image result for a little late with lilly singh

 

Venmo

The story of how Venmo was founded begins with Andrew Kortina and his friend noticing a problem with paying people back and how difficult it was. They decided to create something that was as simple to use as texting or Facebook and worked similarly to PayPal. The two started this journey at the University of Pennsylvania as a computer science majors. Kortina felt that he needed to do more in college than just take programming classes. He did this and ended up building websites for many clubs and bands. He ended up graduating with majors in philosophy and creative writing and minors in Computer Science and Logic. After college the two of them spent their summer building websites for restaurants, salons, and anyone who wanted one. Soon after this, they began working for startup companies called Swooge and Philafunk. This is where they learned much about how to start up a company and what makes a startup be successful. After this the two of them split paths and worked at different companies for a few years. The two then started thinking of new business ideas that got them closer and closer to what Venmo is today. The actual name Venmo came from, “exploring the Latin root vendere “sell” and mo for mobile, but purely as a means to get to a name that (1) was short, 5-6 letters, (2) could be a verb, (3) didn’t have a unintuitive spelling, and (4) was cheap” The idea of Venmo then came from Iqram forgetting his wallet in Philly when he went to New York. he ended up having to pay Kortina back by writing a check which proved to be very inconvenient. After the idea came to them, it was only a few prototypes and some fundraising later that they came up with what Venmo is today. In 2012, Venmo was bought for $26.2 million by Braintree and in 2013 PayPal purchased Braintree for $800 million.

Venmo is a great example of how a great idea can come from the process of making another. These two entrepreneurs had no plans of making an app like this until the need for it arose in their ventures of making a website. This app has truly changed the way money transactions are done and help make life a little bit easier.

 

Connor Blakley: Revolutionizing Gen Z

Like most young entrepreneurs, Connor Blakley wears many hats. In addition to founding Youthlogic, a marketing agency that specializes in helping companies reach the Generation Z market, he is also a strategic speaker and soon-to-be author. Connor Blakley, at only 20 years old, is changing the way Fortune 500 companies view and market to the next generation and is beginning to reverse the negative stigma surrounding Gen Z.

Over the past few years, Blakley has harnessed and evolved his niche business perspective. Instead of staying planted at Youthlogic as a brick-and-mortar marketing consultant, he has grown and developed into an engaging speaker. He addresses everything from brand strategy to social media influencing to data analytics, and how these aspects of marketing can be used to attract Gen Z customers.

During his short time as a young entrepreneur, Blakely has connected and collaborated with many movers and shakers in the business industry, such as Jay Abraham, Joe Polish, Daymond John, and Brian Solis. He has also outsourced his talents to many high-profile businesses including the NFL, NHL, Johnson & Johnson, Sprint and Vineyard Vines brands.

Connor Blakley is an inspiration to young entrepreneurs around the world, demonstrating top-notch problem framing and creative solutions. His adaptability and willingness to change make him not only one of the most sought-after Gen-Z marketers, but also one of the most admired professionals in the business.

Content Creating in 2004 – Ashley Qualls

Ashley Qualls was not out to become a millionaire when she launched her tutorial site whateverlife.com on the fledgling Internet of 2004. Catering primarily to other young teens her age, the 14-year-old posted free graphics she’d created, building a community around sharing free web layouts and graphics for anyone with an interest in design. Qualls later expanded the site to share free MySpace layouts and HTML tutorials so other teens could build their presence on the popular social media platforms of the times. The site itself developed into a social platform of sorts, with other users sharing their own designs.

The concept of sharing designs over the internet and connecting with other individuals with similar hobbies is very familiar to most millennials today, but it was fresh enough in the early 2000s that Qualls, by unintentionally tapping into a fresh market, gained almost immediate success.

From the beginning, Ashley had perceived the site as a hobby; everything available on her site was free and it had all spun out of her own personal interests. Once she realized she could start making money off what she was marketing, she began hosting ads on the website. Although this was her only source of revenue, Ashley generated so much web traffic due to her content that by age 17 she had become a millionaire.

As social media sites such as Twitter, Facebook, and Instagram have taken off, Qualls has maintained the site, increasing its social community appeal, and it is still incredibly successful today. An early lesson in internet content creation, Qualls’ instant success might not occur in the same quick way today as it did back in the early days of the Internet, but the options available to current bloggers and designers are perhaps now more plentiful than ever.

Always More

As a Christian, we are running this race we call life with the end goal of crossing the finish line and into the arms of our Father as he whispers, “Well done, my good and faithful servant.” The race is tiring and we sometimes get distracted from where the finish line is. We hesitate, we fall, we get up again and we keep going, because we ALWAYS have MORE strength, endurance, and power in Christ.

Audrey Roloff, the founder of her blog AujPoj started writing the phrase “always more” on her arms and shoes in high school. A dedicated long distance runner, she kept every pair of running shoes she has ever owned and would spray paint them red, fill them with prayers and notes, and finally mark the bottom with the phrase “Always More” to signify the end of an era and the start of a new one. Her inspiration behind the phrase comes from Ephesians 3:20, “Now to Him who is able to do immeasurably more than we could ever ask or imagine…” As she got older, she started applying the phrase to more in her life beyond just running. “When I get cut off on the road or treated rudely, these words remind me that there is ALWAYS MORE to someones’ story than what I know. When I am filled with joy, these words remind me that Christ will ALWAYS overfill me with MORE joy as I look to Him.”

What started out as a personal mantra for a girl growing up in the Pacific North West has now turned into a national movement.

Roloff started her blog AujPoj as a way to relate running and faith, but expanded it to include DIYs, tutorials, devotionals, personal stories, and more to create a true hodgepodge of creativity and inspiration. She has since expanded her blog into a shop inspired by the phrase, “Always More” where she sells clothes, hats, stickers, and more.

She frequently references her “always more” mantra with applications to her own life experiences to over 905,000 followers on her personal Instagram page. And with almost 75,000 followers on her shop Instagram page, Roloff’s personal motivation has expanded into a full blown business and ministry. Her mission to encourage other women to “ALWAYS believe in the MORE that is within them through Christ,” has reached young women all over the world. She’s also included an Always More Devotional which involves weekly text messages filled with encouragement, prayers, scriptures, and more to inspire and motivate you to always believe there is more to be found in Christ.

Audrey Roloff has created more than just a business. She’s created a movement. There is always more hope, love, and joy when we seek Christ, and she invites anyone and everyone to come alongside her to live out this truth.

Instagram.com/AudreyRoloff

Instagram.com/ShopAlwaysMore

https://www.aujpoj.com/always-more/

https://www.aujpoj.com/shop/

Rich in a Snap: Evan Spiegel

I can guarantee almost everyone reading this has Snapchat installed on their phone right now, and that is thanks to visionary entrepreneur Evan Spiegel.  In 2011, twenty-one year old Stanford graduate Evan Spiegel founded Snapchat with his fraternity brother Bobby Murphy.  Spiegel created an app completely different from all the rest at its time, and it would go on to make him a billionaire.   Photo by Jae C. Hong/AP/REX/Shutterstock Evan Spiegel, Snapchat Snapchat CEO Evan Spiegel in Los Angeles. Snapchat has agreed to settle with the Federal Trade Commission over charges that it deceived customers about the disappearing nature of messages they send through its service and collected users' contacts without telling them or asking for permission Snapchat FTC, Los Angeles, USA

Even with Facebook and Instagram trying religiously to copy Spiegel’s creation, Snapchat has reigned supreme as the best photo communication technology, averaging “191 million users” a day.  In 2017, Snapchat went public as Snap Inc.™, and twenty-eight year old Spiegel became the youngest CEO of a public company in American history.  Since going public, Snapchat has struggled financially.  However, Spiegel still refuses to give up his CEO position or sell his 18% of the company.  It is impressive to see someone stay strong and keep protecting their vision, even amidst much criticism and struggles.