Youth Empowerment Cooperative was started by a group of young entrepreneurs living Durben South Africa. There goal in creating this company was to be able to benefit the world of agriculture and agro-processing with organic spinach and muffins that it supplying to bakeries, retailers, and private customers.

Sphelele Memela, is one of the six directors of Youth Empowerment. He helped start the company with his friends in 2012. He originally created the business so that he could afford higher education and so that he could help his family put food on the table

They started their business out of a local community garden, but were eventually given an unused plot of land on which they could continue to grow spinach and other organic vegetables – carrots, beetroot and cabbage

There business has been recognised as a runner-up for an award at the EThekwini Municipality’s Sustainable Living Exhibition in 2014 and that is when the team decided to focus only on organic spinach. They came up with a rather unique idea of selling spinach muffins and they are now supplying Megacity Spar, bakeries, coffee shops and weddings with there leafy green delectable treats

Their vision as a company is to export their goods to other countries, educate young people about farming because from what they have experienced, the agriculture business in South Africa has a lot of potential.