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Chris Bumstead: Bodybuilding Redefined

Posted by kierajennings

· Monday, September 23rd, 2024

· 3 Comments

(LEFT SIDE – Arnold Schwarzenegger, RIGHT SIDE – Chris Bumstead)

Born in 1995, Chris Bumstead, better known as “CBum,” is a Canadian bodybuilder and social media influencer who has quickly become one of the most recognized figures in the fitness world. Best known for winning the Mr. Olympia Classic Physique title four consecutive times (2019–2023), Bumstead has solidified his position at the top of the bodybuilding elite. Starting his competitive journey at just 19, his natural talent and relentless dedication quickly set him apart, earning him comparisons to Arnold Schwarzenegger. Like Arnold, however, CBum’s influence extends far beyond the bodybuilding stage.

Fitness is a notoriously difficult industry to breakthrough. The competition is high with established and professional athletes with pre-existing followings. Specialized diets, supplements, training programs, and competition fees can create financial barriers for aspiring bodybuilders. Slow physical progress, hormonal fluctuations, and mental barriers can all hinder one’s success. Bumstead has overcome all this and more. Not only has he attained a physique to be desired by sedentary and active people alike, but he’s also successfully translated his fame into multiple entrepreneurial ventures. He launched Bum Energy, a sports and energy drink company, and co-founded Raw Nutrition, a supplement brand focused on high-quality performance and recovery products. His partnerships with popular brands like Gymshark, Vaughn’s Treats, and Revive MD reflect his hands-on approach, ensuring that the products he endorses align with his values of transparency and quality in fitness.

In addition to his business endeavors, CBum is also a massive force on social media. With nearly 5 million followers on TikTok and over 24 million on Instagram, he’s one of the most influential fitness personalities online. He connects with his audience by sharing workout routines, nutrition advice, and personal insights into his life. Bumstead has been open about his struggles with mental health and his battle with IgA nephropathy, an autoimmune disease, further endearing him to fans for his vulnerability and authenticity. Bumstead’s combination of physical achievements, business ventures, and online transparency has made him a fitness icon. By redefining what it means to be a bodybuilder in today’s world, Chris Bumstead has inspired millions to pursue fitness.

3 Comments

Bloom Nutrition by Mari Llewellyn

Posted by Ava Tiger

· Sunday, September 22nd, 2024

· 3 Comments

Most likely, if you’ve been in the drink aisle of any grocery store in the past couple years, you may have spotted Bloom, a new and upcoming health brand. Bloom is a high-quality health supplements brand for women founded by 30-year-old Mari Llewellyn. Mari, who was born in England, founded Bloom alongside her husband Greg. Mari wanted to take control of her health after, “[she] hit rock bottom mentally and physically.” After this she decided it was time for a change, Mari was able to lose 90 pounds and through this journey was able to grow in self-love as well. From this she was, “inspired to help other women do the same… to help everyone bloom into their best selves.”

Bloom is consistently improving and shaping the women’s health industry every day. With their business growing everyday there’s no doubt they will stop anytime soon. With Mari’s Instagram having 1.5 million followers and counting, and Blooms having just over 500k its obvious Bloom has consistent customers. Mari and Greg both made Forbes 30 under 30 list in 2022 as well. Alongside having consistent products in store for customers to buy, Bloom has also partnered with lots of influencers and other major companies like Erewhon and Vita coco to get their name out into the market.

Bloom offers a variety of supplement options in a way that no women’s health company has before. They have specifically crafted their supplements to fit women’s needs and are made from some of the best ingredients on the market. Bloom has dozens of options to choose from, coming in over 10 flavors and in a variety of different forms. From daily pills, portable drink packets, canned energy drinks and pre-workout their vast range of products meet the needs of any customer!

If you would like to check Bloom out for yourself, click here.

3 Comments

Categories : Beverages, Business, Drink, Fitness, Health, Millennial Enrepreneuers, Nutrition, supplements, Women Entrepreneurs

GHOST® – Ryan Hughes

Posted by Leah Morris

· Monday, December 11th, 2023

· 3 Comments

When Ryan Hughes was young, he suffered with a lack of body positivity. His skinny frame upset him, which led him to the weight room. At age 15, Hughes joined his first gym. Since then, he has been consistently working on himself and his overall fitness. Now, he is a well-established pro bodybuilder and fitness model.

Hughes has the “origin” story that many people can relate to. His goal is to share his journey and inspire others to also take the initiative in improving themselves. His mission is made possible through his brand, GHOST®. Founded in 2016, GHOST® quickly became one of the top brands in the industry. Authenticity is the main component that sets it apart from competitors. Co-Creator, Dan Lourenco, calls GHOST®, “the first lifestyle sports nutrition brand”. Up to the release of their business, all focus was directed towards a niche group of people—bodybuilders. Hughes believes that his brand should be inclusive and accessible to everyone.

Hughes often speaks about his experiences as an entrepreneur. He states, “. . . the funny thing about entrepreneurship and success in a lot of ways is you don’t start something like this or go on this journey as an entrepreneur for success. You do it out of pure passion for what you’re doing.” Passion is an entrepreneurial trait that is usually overlooked. A customer is unlikely to buy from a seller who exhibits no interest in the product they’re advertising.

As a loyal customer of GHOST®, I find their business model to be refreshing. There are plenty of organizations trying to sell their fake version of fitness to the public. I see GHOST® as a brand like no other. I believe that their products are meant to be real for real people with real needs. Now, knowing more about the creators behind GHOST®, I have more respect for the business. Hughes is an empathetical entrepreneur. He knows struggle and aspires to help others in their battles too. He is also knowledgeable about the needs of his customers. At the end of the day, the customers want a product that tastes good. That’s why 99% of their efforts are put towards creating the best possible flavors. Hughes has a truly great sense of what to prioritize. He is an example of the quintessential entrepreneur.

3 Comments

Categories : Fitness, supplements

Tim Moxey & “Nuun”

Posted by fiscuseg21

· Monday, November 6th, 2023

· 1 Comment

At 26 years old, Tim Moxey came up with the basic idea for his now multi-million dollar business: Nuun hydration. While taking an entrepreneurship class at the Tuck School of Business, he was tasked with developing a product idea and a fictitious business plan. As an avid cyclist and triathlete, he had recently become frustrated with the lack of electrolyte drinks that could adequately replenish the electrolytes lost during extended periods of intense exercise. At the time, most stores only carried Gatorade, which Moxey found too sweet with its huge amounts of added sugar. For the project, he decided to explore a product that could solve a problem he was facing regularly.

As a solution, Moxey developed the concept for Nuun: a self-dissolving, portable, sugar-free tablet packed with electrolytes. At the time, Moxey had no intentions of ever building Nuun into a real business. After graduation from Tuck, Moxey held several corporate positions, but Nuun always resided in the back of his mind. Eventually, in 2004, he decided to officially launch the company.

Nuun has been extremely successful among endurance athletes all over the world; it turns out, many other athletes were in search of a better electrolyte drink, just like Moxey. After many prototypes and trials, Nuun grew into the product it is today: a hydration tablet containing essential electrolytes that you simply drop into a glass of water. The tablet dissolves into the water on its own, leaving you with a delicious, refreshing electrolyte drink. Since Nuun avoids excess amounts of added sugar, it is also a healthier hydration alternative to popular hydration drinks like Gatorade.

Today, Nuun comes in over a dozen different flavors, from Strawberry Lemonade to Orange to Fruit Punch. Nuun also offers a variety of hydration types, including ‘Sport,’ ‘Daily,’ ‘Immunity,’ ‘Energy,’ ‘Vitamins,’ and ‘Rest.’ With its wide array of products, Nuun offers a hydration option for everyone.

Tim Moxey is an excellent example of a young entrepreneur who used a problem in his own life to inspire a business idea that could solve the problem. He is also an ‘accidental entrepreneur’ who never planned on owning a business. Instead, his passion for the problem led him to success. Young entrepreneurs can look to Moxey as an example of someone who harnessed his own passion to solve a problem through a new product.

1 Comment

Categories : Athletics, Beverages, Fitness, Health, Hydration, supplements, Water

Get “Illuminated”

Posted by izakmh19

· Tuesday, October 4th, 2022

· 2 Comments

Calloway Cook is a young Entrepreneur who is taking a major step in the supplements market. He was frustrated that the supplement market was lacking an answer for solid healthy supplements. He was working out and taking supplements, but did not really know what he was putting in his body. He saw some positive effects of the supplements, but did not know the long term effects of some of the ingredients. Just by talking to other people in the market, he realized there was no answer for an openly, honest supplement.

He realized people would be willing to pay a high price to know what they are consuming. The market is shifting to a place where it is willing to spend more to eat better. There has been a health movement with the spread of information. Calvin Cook wanted to enter that market and find a solution he can even use himself.

He created Illuminate labs. Illuminate labs. Illuminate labs are very open about what is in their products. They say that there are no supplement standards in the United States. That is why Illuminate Labs meets the European Union’s standards. The European union’s standards tend to be the highest in the world in this market. On his LinkdIn he just posted that their website had over two hundred thousand hits this last month. They had over one million users in general last year. Their supplements are starting to build a consistent user base.

I think the main thing you can learn from this example is that you do not have to look past yourself for a product. Just examine what problems you have in your life. Your product do not have to solve everything for everyone. It can just be a problem you face, because most likely other people face the same issue.

2 Comments

Categories : Health, Healthy Lifestyle, supplements

Illuminate Labs

Posted by KaufmanCJ20

· Tuesday, October 26th, 2021

· 1 Comment

Calloway Cook is a young entrepreneur who took advantage of an open market where demand was not being fulfilled. Cook when taking his own dietary supplements found that not many supplements were sufficiently tested products that were shown to be safe. Knowing this, Cook jumped headfirst into this market and created Illuminate Labs, knowing that these more highly tested and safe products could be sold for higher prices generating more revenue.

Sometimes entrepreneurship is not something super huge, but simply finding a gap where no one is currently doing a better job than anyone else or as good of a job as they could be. And I’d argue that this is mostly what encompasses entrepreneurship. Most innovations and ideas are not some earth shattering thing, but are a practical idea that makes someone’s life more convenient and easier. They are something that fulfills a need and pain and does it in a different way than anyone in the past or offers some additional value different from anything offer before.

1 Comment

Categories : supplements