Archive for Swim Wear

Frankie’s Bikinis

In a market of millions of swimwear brands, Frankies Bikini’s, a very well-known swimwear brand to most female Instagram-users, found success. Its head designer, Francesca Aiello, began the brand when she was in high school.

She says, “…I could not find styles that I was interested in on the market at that time. I had seen a woman on the beach wearing a skimpy bikini bottom, and could not get over the amount of confidence she was exuding. […] I had so many ideas of designs that I wanted to wear, so my mom helped me source seamstresses that could my visions come to life.”

After she started wearing her custom bikinis, her friends began asking for them, and from there, her business took off. She created an Instagram account and began posting photos of the bikinis, and soon enough, a well-known supermodel requested to have some of her bikinis. She posted photos in them and tagged Aiello’s account, and business boomed.

Aiello, now 27, continues to achieve great success, but she maintains her values, and the reason behind her business.

“It is so important to me to be a business owner, and have a brand that people know is designing forĀ all women. I am not designing specific styles that only flatter specific body types. I design styles that all women of all shapes and sizes can wear and feel their most confident in.”

Aiello has received the Forbes 30 Under 30 class of 22, and was the youngest designer at Miami Swim Week, at just age 19. She know works with some big names such as Gigi Hadid, Hailee Seinfeld, and Sofia Richie.

Fair Harbor

 

 

About Them

Jake and Caroline Danehy founded Fair Harbor. It started when they went on shark tank with their idea and won $20,000 for grant money. They go to Colgate University. Jake being 20 and Caroline being 17 they were able to start this company themselves. If you would read their about us on their website you would learn that they loved going to the beach as kids. They grew up in a community that barely had any cars and everyone was barefoot. They were able to walk to the beach without any shoes on; so you could say that they grew up on the beach. With the love of the beach sparked an idea to keep it beautiful.

The Idea

As they got older they noticed more and more plastic was being washed up on the beach. Will their love of the beach and the environment they had an idea to help with the problem but also make some money. Their idea was that they would make swim wear out of the plastic they find on the beach or in the ocean. This is how they decided to do something about the problem

Delivering Value

To make swim wear out of used plastic is a mystery for me, but these two have figured out how to not only make the clothing but also to deliver quality value. Their swim outfits also have some new qualities two them that most companies don’t have yet; like they got rid of the mesh in their swimming shorts for men. We all know how irritating those nets can be. If you would go to their website it looks very updated and easy to use.

https://www.fairharborclothing.com/pages/custom-about-us