Lino is using his skills in engineering and design to create a unique shoe that has a utility other than just protecting your feet. The pain of having to carry around a portable charger drove him to make this product. He looked at the shoe industry and instead of just making another regular shoe. He saw the pain of having a dead phone and created a solution for it by using the kinetic energy you use while walking. Something you already do anyways so he had the idea of engineering a way to put it to use. Lino showcases an entrepreneur’s ability to take a pain and find a new and better way to solve it. Especially in a the saturated shoe market. As well as the ability to design a brand-new product that finds a way to break through the market saturation. He also has a drive for social good. Stating that the idea also came up by thinking about a way to generate power during a storm or power outage. This product can provide homes with a way to charge their phones during these events to stay connected with others. Giving it the potential to be life-saving in dire situations.