Archive for Television

Dreadhead Films

Meet brothers Julien and Justen Turner, young entrepreneurs in the film industry who do short narrative films, just at the ages of 25 and 21, respectively. Starting close to us, they have their business in Columbus, Ohio. Their inspiration started at an early age, where their parents had VHS cameras. They had the opportunity to use their mom’s old MacBook to play around with iMovie, where they got to play with special effects. They practiced their work first in the Midwest (Illionois), instead of the big cities like Hollywood.

Some of their inspiration flows from Tyler Perry, who made Atlanta a big film city. That’s their goal for Ohio. They don’t plan to move out of Ohio as they build their film industry. Another of their inspirations was The Karate Kid, where they got to see a black kid in a blockbuster film, and with a big afro, which inspired Justen to grow out his hair, which was the reason for the name of their film business.

Though young, their success has been noticed by many. They’ve been featured on platforms like Good Morning America, The New York Times, CNN, and MTV. They’ve also partnered with some big names, like Beats by Dre, Nike, Amazon, Air Jordan, and Adobe. They also received awards such as the Forbes Under 30, Webbys for the Best Video Campaign in Advertising and Best Video campaign for their Nike x Social Status campaign, as well as the gold award for New Director of the Year at 2023’s The Shots Americas Awards.

Their goal is to show their own journey and experience through their filmmaking life, by putting in some type of commentary in their work. At such young ages, they’ve been blessed with many opportunities, but due to their age, they’ve also been limited in what they can do. As they grow their business, they hope to bring longer-film narratives to the area. While they continue to pursue this career, they also want to be an outlet for others in the industry, by supporting other Midwest filmmakers.

 

Kane Parsons, a Filmmaker Fresh out of High School

A pair of images, one showing Kane Parsons, a young man. The other showing the original Backrooms image of a hall with its musty old carpet and aging wallpaper.

Kane Parsons and the original Backrooms photograph.

Kane Parsons is an online filmmaker and visual effects artist who has received viral attention for his horror short films. His most popular work is a series called The Backrooms. Parsons, who goes by Kane Pixels online, released the first installment in his Backrooms series when he was sixteen years old. The nine minute short film which was uploaded to YouTube in 2022 takes place in an unnatural, lonely setting. The protagonist wanders endless, maze-like yellow hallways rendered in vivid detail with the 3D animation software Blender. This protagonist, whose handheld camera serves as our viewpoint for the film, entered this strange world by falling straight through the solid ground beneath him and into a place disconnected from our reality. In the days following the suspenseful short’s release, it would become highly popular in several online spaces. It was inspired by a post on a message board from 2019, one which described the original concept of the endless Backrooms, and featured the iconic photograph most associated with the uncanny dimension. The series expanded on the concepts first established in that post, and would only receive more notoriety as it went on, trending with each new entry in its ongoing narrative. As Kane Parsons continued to thoughtfully produce the visuals of the films, he grew more and more ambitious. The digital sets only became larger and more detailed, and later entries would use advanced motion capture techniques to make characters’ movements as realistic as possible.

All of the impressive work that Parsons was doing got him the attention of more than just online horror fans. The independent movie studio A24 has chosen to adapt his series into a feature film. Kane Parsons will direct the film, and it is to be written by Robert Patino, a producer and writer whose previous work includes the HBO series Westworld. While simultaneously completing high school, Parsons was able to build a unique online identity and inspire others with his fresh take on the found footage horror subgenre. He is quoted by ABC News as saying, “I just love doing this, I somehow almost never burn out. And I think that’s partially because of how much people love this series. It just feels like everything I do has value.”

I can say personally that the stories Kane Pixels has created have fascinated and transfixed me. I am reminded, as I climb to the third floor of a furniture store, of those windowless carpeted halls. I find myself wondering, “What would I do if I found myself in an infinite IKEA, or an endless airport?” The success of The Backrooms has shown me that if an idea intrigues me and has the sticking power to hold in my brain, it is likely that other people will have similar reactions to it. If I can unearth a novel idea and put in the time and effort to build upon it, I can make something people will care about.

 

Sources:

https://www.wired.com/story/what-are-the-backrooms/

https://abcnews.go.com/US/backrooms-horror-storytelling-online/story?id=92623707

https://deadline.com/2023/02/the-backrooms-a24-developing-feature-based-on-viral-horror-shorts-1235249413/

https://www.youtube.com/@kanepixels

The Bridge to Success

Social media has been building bridges to new ways of innovation and entrepreneurship ever since it began. Those who have capitalized on it when it began, however, are the ones making all the money and gaining the most fame. Felix Kjellberg, or better known to some as “Pewdiepie,” created his youtube account only one year after the website was released. It wasn’t until 2011, though, that he began to post on what would become the largest account on the platform ever (owned by one person). He began by posting quite short and relatively boring videos on his account purely for the entertainment of his friends and himself. As time went on, more people began to find his account, subscribing to it, and Felix’s fanbase grew. Less than a year later he had surpassed the 1 million subscriber mark. He began to post more and more and only a year after that was at 10 million. It was safe to say that he was on the right track.

Pewdiepie began to create merch such as shirts, chairs, headsets, and eventually his own game on the app store. He was rapidly gaining fans and in the spring of 2019, the creator finally reached an astonishing 100 million followers, which meant that 1 in 15 people who used youtube was subscribed to his account. This may not seem like much, however, almost half of the country uses this platform. He is still creating to this day and after selling many products and featuring in other videos and ads, he has accumulated roughly a cool $45,000,000 from online interactions alone. Felix will forever be remembered in the industry of videomaking and for revolutionizing the world by his assistance in bridging the gap between the real and digital worlds of entrepreneurship.

Netflix: from the DVD store to your Smartphone

Netflix is so ubiquitous these days that it’s more of a generic term for streaming entertainment than it is a specific brand name. When something becomes such a bedrock of culture, it’s easy to forget to ask, “where did this come from?” but it can be very useful to know. Interestingly, there are two different foundation stories, depending on which founder you ask.

File:Netflix logo.svg - Wikimedia Commons

The first version of the story goes like this: CEO Reed Hastings got the idea when Blockbuster charged him $40 of late fees for Apollo 13. Because of this, he went on to have the idea for and found Netflix.

The second version of the story goes like this: Marc Randolph claims that he and Hastings decided they wanted to create “the Amazon.com of something,” in 1977 and decided on DVDs because they would hold up in the mail. They didn’t have a DVD, but they had a CD, which they mailed a few blocks as a trial run. When it arrived in one piece, they determined that Netflix was viable.

A great example of how changing technology can force business change is when Hastings, in 2005, was speaking about streaming video and stated that he did foresee an internet-based future. But he also expected Netflix to dominate DVD video for at least another decade. In 2007, Netflix launched their service.

To show the importance of looking ahead, Netflix started investing just a few percent of revenue each year into creating a streaming service. This was an exciting business proposition not only because of an emerging big business area, but because the mailing costs would be eliminated. Once Netflix has the rights to rent out the movie, the expenses are largely fixed. Netflix then switched over to a subscription model of business rather than a pay-per-rental service, and the rest is quite literally history.

#chalamania

Just as Leonardo Dicaprio changed the way Generation X viewed the film industry, Timothee Chalamet has now become the spokesperson for millenials in the world of Hollywood. The 23-year-old French American actor has branded himself as hip, relaxed, and edgy—a combination that has many young millennials swooning. His breakout role was in Call me by Your Name, a coming-of-age indie film that grossed $41.9 M worldwide. He’s also had major roles in movies like Interstellar, Lady Bird, and Beautiful Boy, and shows like Law and Order, Homeland, and The King.

Over the past two years, he’s been nominated for two Golden Globes and an Academy Award for best actor. The New York Times named Chalamet one of the best actors of the year, and he appeared in the Forbes’ 30 under 30 list as one of the most influential people in the Hollywood and Entertainment category.

In addition to being a millenial forerunner on the big screen, Chalamet is also revolutionizing the runway. According to Lyst’s Year of Fashion Index, he is currently the most influential man in fashion. In the 2019 report, he was second best overall, following only Meghan Markle. You’re probably wondering: what makes this guy so special? Well, unlike many other Hollywood actors, Chalamet designs his own red-carpet looks, without the help of a stylist. His style has been described as, “[a mix] between traditional masculinity and femininity, often choosing slim, soft tailoring over traditionally bold cuts,” which is complete innovation in the fashion industry. If nothing else, Chalamet’s outfit choices have inspired young men worldwide to experiment with printed tees, white sneakers, and bomber jackets.

While not everybody can agree on the ethical affiliation of his movies, Timothee Chalamet’s innovation within Hollywood is undeniable, which is what makes him such an influential millennial entrepreneur.

Kylie Cosmetics- The Making of a Billionaire

10 Of Kylie Jenner's Best Lipstick Looks - EVER | StellarA billion. It’s a number that seems impossible to picture in our minds. It’s one that counts our population, our galaxy, and it could make up seemingly infinite lifetimes. For most people, this idea of the billion exists only in the hypothetical or in the things beyond this world. So, when someone achieves it, it leaves the world wondering how.
In March of 2019, Kylie Jenner was listed by Forbes Magazine as the world’s youngest self-made billionaire at twenty-one-years old. TV jumpstarted her fame Kylie’s name when she appeared on the reality show Keeping Up with the Kardashians when she was just ten years old. Since then, she’s used her name to create her brand. She started with endorsements for beauty companies. In 2013, Kylie had 2 nail polishes named after her as a part of a Kardashian Colors nail polish kit from Nicole by API. In the same year, she and her sister Kendall started a clothing line with Pac Sun and a jewelry line with Pascal Mouawad’s Glamhouse.
In 2015, Kylie decided to create a lipstick line pf her own, which she called the “Kylie Jenner Lip Kit.” Jenner said she took inspiration from her love of make-up tutorials and using makeup to make her lips look fuller. She started selling the lip kits for $29 online and they sold out right away. She created an app for the company and then changed the name to “Kylie Cosmetics” in 2016. Since, she’s started selling at Ulta Beauty, a decision that led her to make $54.5 million in six months. Being one of the most-followed people on social media platforms such as Instagram and Snapchat, social media has been a major medium for promoting her products. It’s the power of social media,” Kylie said on the topic, “I had such a strong reach before I was able to start anything.” In fact, Ulta itself hasn’t done any marketing for the brand, which, the company has said just doesn’t happen. Kylie’s management of her social media pages has really made Kylie Cosmetics.
Part of the success of Kylie’s sales relies on scarcity. The company launches a set amount of products at a time, and each time, they sell out. The company continues to grow as it includes more makeup products, and Forbes magazine estimates that the company is currently worth 900 million dollars. Kylie Jenner is a successful entrepreneur by using her social media to market her brand to makeup users. In conclusion, Kylie truly captures the image of a millennial entrepreneur, using current media to create a brand for herself.

Lilly Singh

Image result for when was lilly singh born

One of the most recognizable faces on the internet these days, Lilly Singh first got her start on YouTube under the name, IISuperwomanII.  Her story really begins after she graduated from York University with a degree in Psychology.  She has since stated in YouTube videos that after her graduation, she struggled with depression.  When she started making videos later in 2010, she found it to be a therapeutic outlet.  According to Lilly, she chose the name “Superwoman” because that’s what she called herself when she was younger when she “wanted to deal with life’s obstacles like a hero.”

Her channel soon took off and her tomboy, down-to-earth personality became her staple.  As her fanbase grew, so did recognition of her “catchphrase” and signature red lipstick, so in 2016, she launched her own lipstick line called “Bawse.”  The next year, she released her first book, How to be a Bawse: A Guide to Conquering Life, for which she went on tour for a few months later on in 2017.

Image result for superwoman tour

Lilly has always made sure to stay connected to her audience, going on tour in 2015 (for her documentary, A Trip to Unicorn Island) and in 2017 (book tour), filming daily vlogs on her second channel, and regularly having live-streams where fans can ask her questions.

Her success is likely due to her unique style, but also her constantly trying something new besides just YouTube videos.  Just this past March, it was announced that Lilly will host her own late-night talk show, A Little Late with Lilly Singh, which premiered this September.

In just nine years, Lilly went from a depressed college grad to touring the world, having her own lipstick brand, writing a book, achieving 14.9 million subscribers, and hosting her own show on NBC.  With the help of the internet, Lilly Singh branded and marketed her signature personality to the world.

Image result for a little late with lilly singh