Dude Perfect is a YouTube brand that was the original trickshot videos to watch. Dude perfect is made up of a group of 5 men named Tyler, Cody, Coby, Cory, and Garret who went to college together and became best friends. One day when they were outside of their house they decided to try some trickshot videos and make them fun and entertaining. They posted it to YouTube and got millions of views on it. After that they continued to make fun and family friendly videos for the whole family to watch. Eventually they turned it into a brand called Dude Perfect. They have over 50 million subscribers on YouTube and have over 1 billion views on their videos. They used their entrepreneurial minds to come together and realized that they could make money off of having fun and creating fun videos. With this in mind the guys created a brand that sells merchandise, gives back to the community, and is always a positive environment for all people. They innovated the YouTube platform by becoming one of the most watched channels on YouTube and showed the world that YouTube is a way to make money. They inspired many other groups to start YouTube that have become very successful.