Archive for Uncategorized – Page 10

Mitch DeForest: Co-founder of Ramped Careers

Image result for mitch deforestMitch DeForest co-founded Ramped Careers, a business that helps with job finding for everyone in any kind of circumstance. The business started after DeForest struggled with the process of submitting resumes and interviewing for jobs that he did not get. It is different than other job finder websites as it trains those with different backgrounds on how to seem appealing to companies and others who are hiring. This makes it so that many people have access to their dream jobs, and do not need a specific background to get one. Ramped also helps to make sure that people do not feel like a tool in the hands of the employers, but rather a needed asset to the team. Because it teaches people with different backgrounds how to apply for a job, it also must teach people what their dream job is. To do so, Ramped uses feedback from professionals to figure out content that best fits the user. One of Ramped’s main goals is to treat others the way they deserve, which is with support and respect. DeForest has received $3 million in funding, and his business is growing in popularity. This is a great example of thinking like an entrepreneur as DeForest takes on an already competitive environment and puts his own spin on it. Having options for people with all different backgrounds is really important in the world today as the US is a very diverse country. To find a job is a painstaking task, writing the resume, finding the dream job, getting rejected from the dream job, filling out more paperwork and so on. Ramped was created to make all of it easier, and it does a great job of doing that. To discover more about Mitch DeForest and Ramped, the company he co-founded, click the link here.

Me & The Bees Lemonade

Mikaila Ulmer is a prime example of young entrepreneur starting their own business from scratch. Her business, “Me & The Bees Lemonade started from a good ole “tried-and-tested” family recipe. Born in Houston Texas, the geographical location was a huge benefit for her startup as Texas is known to have some of the best fresh squeezed homemade lemonade in the country. She began her entrepreneurial business venture when she was just 5 years old by selling her great grandmother’s recipe from the 1940’s. This wholesome and creative decision the passing down of family tradition would spark ideas for expansion and years of success. In 2015, “Me & The Bees” made an appearance on the show Shark Tank. Ulmer and her family’s decision to ask for an investment to support the growth of the business helped tremendously. Not only did she receive $60,000, “Me & The Bees” received a large amount of positive feedback and recognition, leading to a rapidly growing customer base.

Today, Ulmer’s lemonade receives over half a million units each year in its now 1,500 locations of purchase. But Ulmer doesn’t plan on stopping there as she is working towards the development of new product lines such as natural beeswax lip balm. Ulmer has stuck out from other similar businesses as she excels in maintaining and building relationships with current and prospective customers through her ability to market a brand which is focused on natural, homemade, family recipes. Ulmer was also able to spark emotion in her customers as her first lemonade stands held a unique and innovative sign that stated, “Lemonade $3, Smiles Free!” This short phrase holds volume as it was able to make people smile and created a welcoming environment for prospective customers to approach and buy ice cold refreshing lemonade.

Ulmer’s story of success holds a much deeper meaning. It goes to show just how creative and capable we are early in our lives. A simple idea such as setting up a lemonade stand and selling to customers can help develop an entrepreneurial mindset bound for future success in areas such as sales, marketing, and product development. Whatever chapter of your life you may be in, remember that there are plenty of resources and opportunities at hand to pursue and successfully create your own business venture.

Mikaila Ulmer: The Teenager Reinventing The Lemonade Stand | Finance Friday

15 Most Successful Teen Entrepreneurs and Business Owners

Mikaila Ulmer – Wikipedia

Stoned Fine Jewelry – Eve Gay

Eve Gay launched a jewelry business at the age of 24 while attending Pepperdine University. After a sustainable fashion internship did not work out due to the pandemic lockdowns, she shifted to becoming a certified gemologist and build what would become Stoned Fine Jewelry. Her crystal candy-like jewelry ranged from diamond-studded tennis bracelets and serpent necklaces to heart-shaped rings. They have been featured on the covers of magazines like Playboy South Africa and have even been worn by celebrities like Kendall Jenner and Ireland Baldwin.

She founded the company as a sustainable, contactless jewelry business, which was important to her because of the pandemic and being able to serve a rising demand for online shopping. Eve knew nothing about the industry, so she started by learning everything she could about the diamond industry. Through this, she found a mentor in her hometown of Jacksonville, Florida who helped her through it. She first started meeting people one-on-one during COVID, then started a website and met peopled and sourced things as they were needed. Gay also provided jewelry to boutiques and trunk shows in the Jacksonville area. She also got inspiration from the online show Ring Concierge, a women-owned jewelry company that specializes in engagement rights, weddings bands, and more. Her business model is centered around relationship-building and creating connections with customers.

Eve went through many trials and tribulations like reassessing her career path. She says being a Gen Z female business owner is a challenge, but she wants to pave the way for other young designers. She says that being successful is about putting yourself out there and being able to have the guts of starting your own business. The jewelry industry has high barriers to enter, and it is tough to navigate but she handles it by being very dedicated and working extra hard.

Gay poses for a headshot to promote STONED in Jacksonville in November 2020. Gay, the founder and CEO of the fine jewelry concierge service, said she drew inspiration from the luxury jewelry company Ring Concierge.

Robert Felder – Bearbottom Clothing

Robert Felder started his dream after taking a trip to Bangladesh. During his trip he realized that although it is one of the largest clothing manufacturers in the world, many people there can’t afford clothing. He was horrified that many of the people who worked these factories were the same people that couldn’t afford to clothe their kids. Robert knew what he needed to do and set out to make a change with his own business.

His clothing company set out to build personal relationships with the manufacturing companies he was working with. Expanding to China, India, and Bangladesh, he ensured that he only worked with those who treated their employees with decency and respect, and ensured that his product would give back to clothing the community. Felder’s good ethics paid off when the COVID pandemic hit. Because of the trust he has built up with both his manufacturers and their surrounding communities, His clothing company was able to weather the storm and keep demand high through the crisis, causing him to outlast many of his largest competitors and increase profits when the world returned to normal.

From Jam Maker to Entrepreneur: The Inspiring Journey of Doherty

At just 14 years old, Fraser Doherty began making jam using recipes passed down from his grandmother and sold them door-to-door in his Edinburgh neighborhood. His small venture quickly gained traction, leading him to set up a stand at a local farmer’s market and even bike around to personally deliver his products. As demand for his jams grew, Doherty found himself overwhelmed with orders, prompting him to leave school and rent a factory for a few days each month to meet the increasing demand.

In 2007, his SuperJam, made entirely from fruit with no added sugar, caught the eye of the U.K. supermarket chain Waitrose. This partnership marked a significant milestone, allowing SuperJam to be stocked in stores across the U.K. and Europe. By 2012, Doherty expanded his business internationally, launching in South Korea and Japan. In a standout moment, SuperJam generated £1 million in sales within just one hour on a Korean shopping network.

Doherty’s entrepreneurial success earned him prestigious recognition in 2014 when Queen Elizabeth II awarded him an MBE for his contributions to business. By 2019, he had sold over five million jars of jam. However, Doherty’s impact goes beyond business; he’s also committed to community welfare. He organizes hundreds of free tea parties for elderly individuals and has initiated local beekeeping projects to support environmental sustainability.

From a young boy making jam in his kitchen to an internationally recognized entrepreneur, Doherty’s journey is a testament to his passion, dedication, and desire to make a positive difference in both business and his community.

From Team Manager to D1

When struggling researching for another young entrepreneur, I remembered someone from my years in High School. Zech Wu, but more commonly known as Wu has made a great name for himself in the photography and videography field in western Pennsylvania. Wu’s story starts at a small catholic High School named Vincentian.  In Zech was a class of 2020 graduate, and that was the final graduating class of the high school. Vincentian had a very successful basketball team, and Zech was the team manager for them.  My connection to Wu starts here. When Vincentian closed in 2020 a few of the basketball players from their team transferred to Bishop Canevin (my high school). These players became some of my best friends, and I am still friends with them to this day. In 2022 when my high school basketball team was making a run at a Pennsylvania state championship our coach hired someone named Wu. I remembered him from the very successful Vincentian team, and he became our official team photographer. After that season, Zech attended the University of Pittsburgh and started filming Football and Basketball for the school. His work is truly amazing. Wu separates himself from many photographers due to his quality. In western PA, photographers have been on the rise. I see more and more at every sporting event, and this is due to Wu’s success. They witnessed how successful he was and wanted to make a name for themselves as well. After graduating from Pitt, Wu got a job as the head photographer for the University of Arizona’s Men’s Basketball team! As you can see this personal connection made me think of Wu to write about his journey as a young entrepreneur.

Junk Food that’s not Junk Food

If you’re like me, you love snacks. Unfortunately, most snacks leave you feeling sluggish and lousy after you eat them, not to mention that they’re filled with artificial and inflammatory ingredients. Katlin Smith, founder of Simple Mills, faced this problem early in her career as a traveling management consultant. She relied on prepackaged snacks for her food. She realized she needed to make a switch to a whole-food diet, and this switch made her feel way better and drastically improved her health. This is when she decided to start a snack brand made with only simple and natural ingredients. That is how Simple Mills was born, a snack brand focused on delicious snacks and quality ingredients. Starting in 2013, Simple Mills has grown to an annual revenue of around 100 million with products sold in stores such as Target, Walmart, Aldi, Giant Eagle, and Whole Foods. They offer crackers, cookies, bars, and baking mixes. Their products taste delicious and are similar to well-known snacks like Cheez-Its and Oreos, but are made without artificial colors and preservatives. Simple Mills started from Kaltin’s personal diet change that led to an innovative entrepreneurial opportunity. Simple Mills is one of my favorite snack brands and I recommend trying their crackers in particular.

Link to Simple Mills Website.

Samcart – Know Thy Customer

Recently our class got to hear from an established entrepreneur named Scott Moran, who is the co-founder of Samcart, a digital retail business meant to help entrepreneurs get their products out in the world. I was intrigued so I did some more research into this company. It condenses all of the hard steps of creating a website, arranging product bundles, figuring out how to add payment options  and more by making it super easy and attractive to potential customers. This can be done for both digital and physical products. The program is designed to adapt to each individual entrepreneur’s needs because the founders themselves know how to draw in, and keep, people.

This is the part I want to focus on. In both the in-class interview and articles that I read, Scott Moran focuses more on the idea of returning customers because they provide more revenue than just one time buyers. This means that it is vital to both cater to people who have come back but also focus on what exactly makes people come back and, conversely, they don’t like. He zeros in on upsells, cross-sells and constantly reaching out through emails.

An up-sell is what a customer sees when they are ready to checkout and then they see a suggestion that would add to their experience or perhaps further their experience with the product they are set on buying. This gives the costumer something else to consider and keeps adds a possible product to purchase.

Cross-selliong is similar but it focuses on suggesting different options for the original product that the customer is already looking at. This gives options and provides the customer with choice which means that they browse for longer.

Scott stresses the need for getting repeat customers but first you have to get them in the first place. There is a need to get people through the gateway, so to speak. Gain access to potential customers’ emails, and then you can send them enticing offers that may get them coming back.

I think what’s an important take away from Samcart’s business model is that an entrepreneur must always be aware of what works and what does not. Not what works for me myself, but what appeals to the people that I am trying to sell something to. This requires foresight and adaptability, which is what I think the Moran brothers display most of all.

Kangaroo Cups – Lily Born

Lily’s inspiration behind her product Kangaroo cups came from a personal story. Lily’s grandfather, who had Parkinson’s disease, was constantly spilling his cups and her grandmother had to constantly be cleaning up after him because there was no easier way for him to drink something. She was eight years old at this time, and began thinking of ways she could make life easier for her grandparents. She started by using some moldable plastic and was able to create her grandfather a cup that she determined wouldn’t spill so easily. The body of the cup was in the middle with three prongs sticking out from the cup to balance it. This was a simple but innovative fix to the problem she saw, and she didn’t think of it more than something she made specially for her grandfather. However, whenever her father had spilled coffee on his computer and Lily made him a special cup also out of pottery, her dad realized that these cups could benefit a lot of people. Together, Lily and her dad decided to take this cup to market and call it the Kangaroo cup. They visited manufacturers to perfect the model and create the cups on a mass scale. Lily was only 10 at the time her business started, but is 16 now and has sold tens of thousands of cups all over the world, has been interviewed on many news stories, and listed as Business Insider’s top 11 year old in tech. Lily’s story is so inspiring because she saw a real issue and was determined to find a way to fix it, even at such a young age. Her heart to help her grandfather and grandmother is what now allows her to help many other people who have had the same issues in their lives. In an about me page, she talks about being a shy girl, but how she didn’t let that stop her from following her dreams. I also love how her creativity and innovation is what sets her apart. She envisioned a cup that no one had ever even thought to create, and now it is her signature model that people love.

 

CoastXP: An Innovating Adventure

Dominic May created this start up in 2018 to use his love and knowledge for marine tourism to its fullest potential. After working as a scuba tour guide in Newcastle, Australia, he majored in entrepreneurship and innovation as well as business, staring this company while still in university. This start up allows people from out of the area to go on marine life tours such as whale watching, get a lay of the costal area of Newcastle, and go “bushwalking” (sounds kinda scary to me). CoastXP has two custom built boats and and 5 team members, so its most certainly a tight fit group, with unique knowledge and skills, I’m sure. as an entrepreneur, Dominic has had to work with his team and figure out how to run things well. Awesome to see someone use their passions in an innovative way, and find a way to help others while doing it!